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Masterclass 1: Friday, 22 August 2008. INNOVATION! Create your own agenda through an original blogging format!
Registration for the masterclass will be at 08:30; the masterclass will commence at 09:00 and conclude at 16:00. Morning and afternoon refreshments, as well as lunch, are scheduled into the day’s proceedings.
Agenda: You decide
Your masterclass begins even before it begins. This is an official call for you to become ‘tech-savvy!’
“let’s create a twitter, … this workshop needs to be a relevant learning experience for you” – Geno Church
Create your own agenda through blogging! Your blogging discussions will create your masterclass agenda and you have the opportunity to get to know each others aliases before you attend the event.
Visit www.brainsonfire.com/blog by 8 August 2008 to confirm your agenda, so get blogging!
This is what the new era of social networking is all about. This is your chance to see just how your customers do it an how effective it actually is. Our Word of Mouth and Social Networking expert will
create the agenda according to what you want to hear! Visit his blog and get TALKING!
Air your views and YOU decide what you want to learn about.
Possible topics for discussion include:
- The benefits of Word of Mouth Marketing
- How you can implement this in your organisation
- Taking a customer perspective on the impact of blogging
About your workshop leader
Geno Church
Chief Inspirational Officer
Brains on Fire, United States of America
Word of Mouth Guru. Geno spent two years at Furman University and went on to the University of South Carolina to receive a degree in Advertising. Geno has been repeatedly recognised as a thought leader in both the identity and word of mouth realms and has also received awards from numerous organizations, including the 2004 National ADDYs, where he received honors for his work with Rage Against the Haze. Rage also won a coveted Wommie award in 2006 from the Word of Mouth Marketing Association alongside initiatives by Coca- Cola and Yahoo. Geno has given presentations at numerous events, including the National Conference on Tobacco and Health, the American Public Health Association Exposition, several Word of Mouth Marketing Association conferences.
» Register now!
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