Separately Bookable Masterclasses
Post-conference Masterclasses, Friday 14th March, 2008
Masterclass C
“Creating successful prepaid programs”- sponsored by Retail Decisions
The growing appetite for prepaid presents retailers with new opportunities for the commercialisation of gift cards. Rather than being plastic versions of gift certificates, gift cards play a role in building brand loyalty and acquiring customers. This Masterclass will provide you with industry knowledge and best practice tips for implementing and managing a profitable gift card program. Whether you are new to gift cards or would like to achieve more growth on your existing program, you will gain invaluable insight into the practical measures required to stay ahead in a growing market.
Agenda:
Prepaid industry overview
• Business opportunities and latest technologies
• Successful case studies of global and local applications
• Outline of potential stakeholders in the prepaid value chain
The business case for prepaid gift cards
• Rationale for launching a gift card
• Different ways gift cards can be commercialised
• Business models
• Distribution networks
Integrating prepaid cards into existing store marketing programs
• Managing and reporting prepaid gift programs
• Role of third party entities in program development and deployment
• Strategies to drive card usage- product differentiation, analytics, marketing and branding
• Risk management and fraud prevention technologies
About your Masterclass leaders
 Carl Clump
CEO
Retail Decisions
Carl is Chief Executive of ReD and was appointed Chief Executive of Card Clear plc in 1998. Carl spent 13 years with Texaco, where he was European Marketing Co-ordinator managing the UK Marketing and Planning Division; and President Directeur General of TEPAR, a consortium of European card issuing companies. He then became Group Managing Director of The Harpur Group Limited.
 Sue Hando
Managing Director, Prepaid Cards (Australia)
Retail Decisions
Sue Hando is the Managing Director of ReD Prepaid Cards (Australia), the leading solution provider for prepaid cards in the Australian market. Sue is responsible for the overall operation of the division including strategy, business development, sales, operations and service delivery. Sue is an experienced senior manager in the loyalty and cards industry having held senior management positions at Insurance Australia Group, Westpac and Qantas.
Course times and documentation
Registration starts at 9:00am. The Masterclasses will commence at 9:30am and finish at 1:00pm. Refreshments will be served at appropriate times. Participants will receive all master class materials.
Masterclass D
“A smartcard primer for non-technologists”
The theme of this workshop is simple: What’s so smart about smartcards? The core objective is to enable business people, managers and decision makers with no special IT training to understand and debate smartcard technology, relative to both older magnetic stripe systems and newer online security solutions. The workshop material suits people across a variety of job functions – strategic planning, business architecture, government & industry policy, privacy, risk management, and CIOs. The outcome of this Masterclass is to equip people to engage more effectively with proponents as well as critics of smartcard solutions.
Agenda:
9:30 Overview of smartcard technology
• The “Technology Stack”: cards, readers & backend systems
• What drives smartcard take-up?
• Major application areas: identity, payments, entitlements
• A brief survey of instructive overseas schemes
11:00 Morning tea
11:20 Special smartcard features
• Anti-cloning, anti-skimming
• Access Control
• Digital signatures and e-business applications
• Smart anti-fraud measures
• Mutual Authentication
12:10 Strategy & policy issues
• Smartcard standards
• Comparing smartcards and other security options
• Privacy enhancements using smartcards
• Multi-programming and Return on Investment
12:40 Discussion
13:00 Close
About your Masterclass leader
 Stephen Wilson
Founder
Lockstep Consulting
Stephen Wilson is a leading independent authority on authentication and identity management. Stephen is deputy chair of Smartcards and Information Security Australia (SISA), chair of the OASIS PKI Adoption Technical Committee, and a member of the Australian Law Reform Commission’s Developing Technologies Sub-committee. His major recent consulting projects include the Australian Government Smartcard Framework, the Internet Industry Association’s two factor authentication model, and a national digital credentials scheme for healthcare professionals.
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