Any airport needs to build a strong case for sustainable service. The objective of Attract, manage, retain: securing low cost airline services is to explore issues involved in the process of securing the and retaining the services of low cost airlines.

Focusing on specific features of low cost airlines and what they seek when establishing new routes, the workshop also examines the history of low cost airlines (particularly in Asia) and business models change as they grow and compete with other low cost and full service airlines over time.

Ultimately, Attract, manage, retain: securing low cost airline services will provide a checklist of issues to be considered in the process of attracting and securing business relationships with low-cost carriers, and how to retain them.

About your masterclass leader
Bob Cain is the Managing Director of Tourism Futures
International (TFI). Over the past 18 years with TFI,
Bob has worked through roles as a director and
consultant, managing a wide range of consulting assignments from strategy development for airports, airlines and tourism agencies, forecasting and business development. He has worked on projects
in Australia, New Zealand, across Asia and in the Middle East.
Prior to becoming a consultant, Bob was Strategic Planning Director at Qantas Airways Limited. In Qantas he was responsible for group wide strategic planning and Government relations.

• Why they developed
• The markets they attract
• The value they provide
• Their attitude to costs (including airport charges)

• Airport size and growth and traffic mix
• Understanding markets and their reponses to low fares
• Types of airports that appreal to low cost airlines
• Evaluatig route potential including issues such as directional balance, seasonality, yield potential
• The danger of splitting markets and routes
• Profit potential for the new airline
• Putting the case together
• Working to retain the services - market devlopment, monitoring

• The Australia Pacific aviation market and its dynamics
• Hedging bets: legacy, enhanced premium service, low cost, low cost long haul or low cost business?
   

• Surviving the soaring cost of fuel
• Capping costs: fuel, talent, technology and the environment
• The right ingredients: achieving rapid market growth under favourable regulatory frameworks
• Are unilateral, bilateral and multilateral agreements creating an Australian Pacific aviation advantage? 
• Measuring present and future impact of environmental issues on Australia Pacific aviation  
• Factoring the future: fuel, business models, Asia v. the Middle East, security 
   

Sponsored by:

• Defining the scale and scope of the premium carrier market
in the Australia Pacific region
• Tailoring product offerings to meet customer needs
• Product segmentation and specialisation
• Transforming by striking the fine balance between cost
cutting and differentiation
• Does low-cost long haul pose a real threat to premium
carriers?

• Update on Brisbane Airport’s unprecedented $2.5 billion investment program
• Ensuring the airport has the capacity to meet future demand
• What are the regulatory, environmental, social and other challenges ahead?
• What can privatised Airports do to ensure they meet the demands of their stakeholders?

• The challenge of providing low cost, low fare products and remaining profitable
• Is price the only customer service?
• Creating unique market positioning
• The future low cost landscape: who will survive and who will fall by the wayside?

• The low cost business model
• A new world carrier
• Best of both worlds

Sponsored by

• Defining dynamic packaging
• what works, what doesn't
• Challenges for Australia Pacific Airlines

• Filing a flight plan for the future
• Past: tough lessons learnt by the low cost pioneers
• Present: current challenges faced by LCCs in the broader Australia Pacific market
• Opportunities and challenges in the next five years

• Getting the facts straight: what’s the real damage of airlines to the environment?
• What airlines can do to reduce impact
• How airlines can change public perception
• Dealing with green groups and environmental lobbies

• Is aviation being unfairly penalised relative to road and rail?
• Promoting the sustainable growth of aviation
• Assessing the impact of green taxes: can they have any effect?
• Rolling out sustainable aviation systems

• Environmental concerns on airline business models
• Assessing environmental savings of new aircraft platforms
• The role of biofuel in reducing aviation emissions
• Should aviation be included in emissions trading?

• Increasing capacity – what, where, when and how much?
• Pull or push strategy: who is pulling the levers – airlines or airports?
• Competition amongst regional airports – creating niches
• Are we going to experience excessive capacity?
• Unbundling of airport services: why, when and how?

• Analysing consumer expectations: how are passenger
demands changing over time?
• Is price the critical factor?
• Assessing the value of brand and reputation

• The rationale for developing conservation-based luxury resorts
• Building on eco-tourism momentum to build a niche product
• How the luxury hotel model fits into the bigger Emirates picture
• Working in association with local communities,
environmental and government agencies

• What are people buying, what do they want and why?
• How much more can airlines get from cars, hotels and insurance
• Cutting-edge ancillary revenue products and services
• ‘No Risk’ versus ‘NoWin’ ancillary revenue partnerships
• Generating profit through third party distribution
• What are the opportunities for new revenue sources

• Developments in revenue and yield management
• Should airlines build or buy revenue management systems?
• Factors influencing price curves
• Calculating potential benefits of code-sharing agreements
• Fare comparison technologies and techniques

• Overview of the region’s pilot training needs
• Evolution of the market for pilots: what’s the outlook?
• Multi pilot licences: new ways to train pilots
• Critical success factors in flight training
• Leveraging on technological applications to fast-track pilot training
• Pilot recruitment: Optimising recruitment programs and tools
 

• Price systems, settings & strategies
• The role of surcharges
• Tactical pricing/revenue management
• Price image & organisation
• Pricing for corporate customers

• How have airports evolved from region to region?
• Capitalising on strong airline growth
• Partnership models to finance development
• What will airports of the future look like?

• Airport development and modernization update for DIA: How far along are we?
• Collaborating with aviation stakeholders
• Optimising airport operations for efficiency and ease of use
• What’s next for Dubai?

• Multiple ownership/management approaches and what this means for retailers and brands
• Benchmarking skills between airport stakeholders
• How airlines, suppliers, retailers and airport operators interact
• Sharing global experience

• Carbon neutrality and its role in drawing international tourism to New Zealand
• The business case for going carbon neutral
• Steps to reducing carbon emissions
• Extending support to other airport campus operators

• The importance of airline relationships
• Creating flexible airport infrastructure
• Stakeholder and community engagement
• The future for Newcastle Airport

• Key success factors to attract low cost carriers
• Integrating partnerships to maximise aeronautical revenue
• Niche brand positioning for airports
• Attracting like-minded airport businesses

• Developing Dunedin International Airport’s global reach
• The importance of stakeholder relationships
• How low cost carriers are creating new opportunities
 

• The Australia Pacific market and its dynamics
• Working within the limits of the region’s unique geography
• Alternative and innovative distribution systems: how are hotels
and airlines changing their views on third party distribution?
• Tourism support: working hand-in-hand with airlines, hotels and property developers

• The attractiveness of airport infrastructure as an investment
class
• Targeting airport opportunities: comparative regional issues
• Current investment outlook

• Issues facing airlines, airports and retailers in attracting traveller spend
• How can airports, airlines and retailers work together to maximise commercial revenues
• Examples of success