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Day 1: 4 December 2008
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8am | Registration and coffee
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8.50am | Welcome address
Peter Harbison
Executive Chairman
Centre for Asia Pacific Aviation
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| CHINA AVIATION POLICY AND GLOBAL REGULATORY DEVELOPMENTS: OPPORTUNITIES AND CHALLENGES FOR THE AVIATION COMMUNITY |
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9am | Identifying opportunities available to the global aviation industry with the development of China aviation sector
- Identifying new partnership opportunities arising from new air service agreements for international and domestic stakeholders
- Evaluating how regulations governing air space allocations and open skies policies are likely to evolve
- Assessing China’s potential as an ideal North Asia gateway to US/Europe
Peter Harbison
Executive Chairman
Centre for Asia Pacific Aviation
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9.30am | Keynote address: Understanding the impact of European Aviation Emission trading scheme on international airlines flying into Europe
- Identifying how the recent collaboration efforts between European and Australia Commission to reduce global emissions will impact the aviation industry
- Understanding what are the aviation-specific options for the various elements of trading systems – what are the key considerations?
- Yielding new perspectives on how global aviation regulations have evolved
Batchelor David
Principle Administrator
Deputy Head of Aviation and Environment
European Commission
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10am | Understanding the evolution of Chinese aviation law and its impact on the development of civil aviation industry of China following 30 years of the 'Reform and Opening Up”
- Yielding new insights on the changing macro economic trends, civil aviation development strategies, aviation laws and air transport policy that are reshaping China’s vibrant aviation market
- Deepening one’s understanding of the legality framework governing cross strait charter flights
- Assessing how China’s aviation laws are likely to evolve – what is the new direction moving forward?
Liu Weimin
Professor
China Aviation Management Institute of China
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10.30am | Morning refreshments
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| ASSESSING THE NEW BUSINESS MODELS AND GROWTH OPPORTUNITIES FOR AIRLINES FLYING INTO & WITHIN CHINA |
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11.15am | Identifying how Mandarin Airlines tackles the mega issues when venturing into China – business models, routes and cost reductions
- Identifying profitable new routes and how to make the most of the existing routes
- Crafting the blue print for achieving product differentiation in a price-driven aviation market
- Managing the challenge of escalating fuel costs to improve overall operational efficiency
Harris H. Y Wang
President
Mandarin Airlines
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11.45am | Understanding the business case and strategies for accessing China aviation market
- Re-inventing Air Asia’s business model to adapt to a highly regulated Chinese aviation environment
- Developing the best-fit strategy to effectively penetrate China’s diverse passenger market
- Giving an update on Air Asia’ future growth strategy and vision for the China market for 2009
Kathleen Tan
Regional Head of Commercial Operations
Air Asia
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12.15pm | Networking lunch
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| PROFITABLE ROUTE DEVELOPMENT STRATEGIES IN ACCESSING CHINA’S LUCRATIVE AVIATION MARKET |
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1.15pm | Leveraging on opportunities arising from the development of new Middle East-China air routes
- Assessing the growth potential in the Middle East – China Market
- How to capture the China market from the perspective of a Middle Eastern Airport
- Learning how to tap into the un-served markets
- Developing the optimal entry strategy for the Middle East market
Sayed Mohammed Mehdi
Director of Marketing
Bahrain International Airport
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1.45pm | Route development panel: Strategic route developments into China and within China – what are the opportunities and challenges for Chinese and international airlines
- Establishing effective route planning and network development to grow into and within of the China market
- Creating the right value proposition to boost commercial operations and identifying profitable new routes
- Finding the optimal pricing strategy to maximize load factor and increase yield
Moderator:
Peter Harbison
Executive Chairman
Centre for Asia Pacific Aviation
Panelist:
Harris H. Y Wang
President
Mandarin Airlines
Sandeep Bahl
General Manager of China
Northwest Airlines
Harish Moideen Kutty
Head of Network and Revenue
Air Arabia
Hidekazu Kutome
Vice President of Corporate Planning and Strategy
Japan Airlines
Pieter Elbers
Senior Vice President of Network
KLM Royal Dutch Airlines
Lim Kim Hai
Executive Chairman
Regional Express Airlines
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2.45pm | Understanding the EU-China aviation trends and its impact on route planning and network development
- Assessing how the EU-China trends have evolved and the change engines likely to shape future trends
- Putting forward KLM’s future route planning and networking expansions strategy in China
- Reviewing key challenges and strategies
Pieter Elbers
Senior Vice President of Network
KLM Royal Dutch Airlines
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3.15pm | Afternoon refreshments
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| GLOBAL CHALLENGES: FUEL COST AND CARBON EMISSION RESTRICTIONS |
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3.45pm | Addressing the opportunities to manage escalating fuel costs and achieve sustainable profitability
- Exploring different measures for manage rising fuel prices – is increasing charges for excess baggage the best option?
- Spear-heading biofuel initiatives and other next generation sustainability programme to reap substantial cost savings
- Investing in “green” aircrafts that are more fuel efficient – what are the key considerations?
Tero Taskila
Chief Strategy Officer
Gulf Air
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4.15pm | Aviation and Climate Change: Evaluating the impact of carbon emission policies on the aviation industry and the necessary collaboration strategies to reduce carbon emissions
- Addressing the new emission schemes developed by ICAO, EU and regulators and its impact on airlines
- Reviewing the technologies and solutions available to reduce carbon emission
- Understanding how the airline industry can participate in the global carbon trading scheme
Barry Humphreys
Director of External Affairs and Route Development
Virgin Atlantic
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4.45pm | Closing remarks
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4.50pm | Speed networking
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5.20pm | Networking cocktail reception
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Day 2: 5 December 2008
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8.50am | Chairman’s welcome remarks
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| CHINA AIRPORT DEVELOPMENTS AND AEROSPACE MANAGEMENT |
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9am | Keynote Address: Key global issues for ANS providers: a leadership role for North Asia
- Identifying how the international policies governing air traffic management have evolved and its underlying implications to ANS providers
- Understanding how ANS providers are responding to changing regulations, business models and technology
- Assessing how key global issues for ANS providers have evolved
Ashley Smout
CEO of Airways New Zealand &
Chairman of CANSO
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9.30am | Re-designing a new airport business model to stay ahead of competition in China’s evolving airport sector
- Investing in low-cost terminals to leverage on the growing domestic airlines and international LCCs flying into and within China
- Providing the right blend of terminal building facilities to better service new and existing airline clients
- Sharing on Hong Kong Zhuhai Airport’s vision and expansion plans ahead for 2009
Vivian Cheung
Chief Executive Officer
Hong Kong-Zhuhai Airport
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10am | Morning refreshments
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| THE GROWTH OF CHINA’S MIDDLE TIER AIPORTS AND NEW INFRASTRUCTURAL DEVELOPMENTS
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10.30am | Regional infrastructure panel: Providing airport and ATM infrastructure for North Asia and hub development
- Identifying the new partnership opportunities arising from China’s airport infrastructure development plans
- Understanding how international airports can complement and leverage on China’s aviation growth
- Developing the blue print for effective air traffic management within North Asia
Michael Chung
Deputy Director, Hub Strategy Division
Incheon International Airport Corp
Sayed Mohammed Mehdi
Director of Marketing
Bahrain International Airport
Ashley Smout
CEO of Airways New Zealand &
Chairman of CANSO
Invited:
Li Xiaomei
Executive Vice President
Beijing Capital International Airport
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11.15am | China Panel: The development of middle tier airports and how it may stimulate LCC growth in China
- Building a cost efficient airport infrastructure and models to service full service airlines and LCC better
- Unbundling of airport services to increase profitability for medium and smaller Chinese airports
- Improving cargo and support services offered by domestic airports to enhance overall airport operations
Moderator:
Peter Harbison
Executive Chairman
Centre For Asia Pacific Aviation
Samuel Tong
Strategic Advisor
Macau International Airport
Vivian Cheung
Chief Executive Officer
Hong Kong-Zhuhai Airport
Liu Weimin
Professor
China Aviation Management Institute of China
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12pm | Networking lunch
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| ACHIEVING AIRLINE OPERATIONAL EFFICIENCY & OPTIMAL REVENUE MANAGEMENT IN ASIA |
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1pm | Case Study: Achieving operational efficiency from IT in Asia
- Collaborating with airlines, airports and local partners to ensure efficient business processes
- Finding the right technological enablers to help boost airline efficiency
- Identifying the avenues for cost-savings via IT – what are the potential benefits and challenges?
John Aitken
Product Director, Asia Pacific
Navitaire
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1.30pm | Panel: Developing the optimal pricing and revenue management strategy for Asia market
- Maximizing one’s yield through effective inventory control and creating an optimal price structure
- Understanding how customers in north Asia can be encourage to forward buy
- Aligning revenue management with your customized marketing strategy to fit the north Asia markets
Hahm Chul Ho
Senior Vice President of Fare and Tarriff
Korean Air
DJ Chibber
Regional Director, Asia Pacific
Air India
Lim Kim Hai
Executive Chairman
Regional Express Airlines
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2.15pm | Afternoon refreshment
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| REVIEWING BUSINESS MODELS OF LCCS OPERATING IN NORTH ASIA |
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2.45pm | Case study: Reviewing the strategies of the first domestic “LCC” model in China
- Achieving airline cost effectiveness taking into consideration the china environment
- Using the right management philosophy to reform a domestic airline and achieve long term profitability
- Learning how Chinese airlines gear up to future challenges as China airline industry consolidates further
Wang Zhenghua
Chairman
Spring Airlines
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3.15pm | Identifying how Starflyer combine low cost with high quality to bring affordable air travel to the masses
- Outlining the specific markets conditions, opportunities and challenges that are unique to Japan
- Providing an insight on StarFlyer’s approach in growing its operating revenues
- Giving an update on the way forward for StarFlyer in Japan
Yashushi Muto
Senior Executive Director
StarFlyer
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3.45pm | REX Case study: Sharing Rex unique but highly profitable business model for regional air services
- Understanding how Rex could service 15,000-population towns with 5 return air services
- Sharing Rex approach to improving profitability
- Developing innovative solutions for overcoming this aviation tsunami
Lim Kim Hai
Executive Chairman
Regional Express Airlines
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4.15pm | LCC Panel: Assessing the growth potential of international LCC entering the North Asia market
- Providing strategic input on how to achieve optimal aircraft utilization and revenue optimization when expanding into China’s aviation market
- Removing non-essential costs of the airline business to offer competitive low fares in China
- Teaming up with strategic partners to provide passengers with affordable car rentals, hotel deals and travel insurance online
Moderator:
Peter Harbison
Executive Chairman
Centre For Asia Pacific Aviation
Panelist:
Hong Seock-Jin
Executive Committee member of Special Task Force on Aviation Development for City of Incheon
Incheon-Tiger Airways
Yashushi Muto
Senior Executive Director
StarFlyer
Kathleen Tan
Regional Head of Commercial Operations
Air Asia
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5pm | Closing remarks
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5.05pm | End of conference
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David Batchelor 
Harris H. Y Wang
Hahm Chul Ho
Hidekazu Kutome
