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30 October 2008 Conference Day 1
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| The outlook and prospects for growth in Asia Pacific’s aviation industry |
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8.50am | Chairperson’s opening remarks
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9am | Charting the course for growth for Royal Jordanian and beating the odds amidst turbulent times
Samer Majali, the new Chairman for the IATA’s Board of Governors will speak on Royal Jordanian’s growth strategy and on what the industry needs to do to overcome current challenges.
- Royal Jordanian’s passenger performance: How we achieved a 19% increase from 2007-2008
- Managing soaring fuel prices: Our strategy of advance purchasing
- RJ’s plans for 2009: Expanding their network into Asia?
- Outlook for the airline industry: What the industry as a whole
need to do to overcome turbulent times
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| | Mr Samer Majali , President and Chief Executive Officer, Vice Chairman, Royal Jordanian
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9.30am | Assessing the prospects of the region’s aviation industry and the challenges and opportunities to be capitalised upon for 2009
Industry experts present their forecasts and comment on the industry’s performance in 2008. This will be followed by a panel.
- Much ado about jet fuel prices – How airlines have responded
- Network and ancillary revenue strategies going forward
- The general market outlook for airline performance in Asia
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| | Mr Justin Symonds , Global Head of Transportation and Logistics Sector Advisory, ABN Amro
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10.30am | Morning refreshments
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| The regulatory outlook for Asia Pacific’s skies |
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11am | Country updates on aviation regulatory policy
Each country will present updates on their aviation policy, and Q&A session will follow after. Key points to be covered are:
- New Open Skies agreements
- Airport developments
- The regulatory perspective on sustainable aviation
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| | Mr Scott Stone , A/g General Manager - Aviation Markets Branch, Aviation and Airports Division, Department of Infrastructure, Transport, Regional Development and Local Government
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| Developing the Asia Pacific’s airports into aviation hubs of choice |
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11.30am | Beijing Capital International Airport: Developing China’s gateway to the world
- Overview of BCIA’s development and expansion project
- Preparing operations for the 2008 Olympics
- Masterplanning BCIA’s capacity for the future
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12pm | Leveraging on the Asia Pacific’s airports as gateways to new and growing air passenger markets
- Investing in airports in Asia: Where are the potential payoffs?
- Airline marketing: Segmenting airport offerings across full-service, hybrid and low cost airlines
- Collaborative partnerships to boost airport capacity and efficiency
- New projects and financing opportunities
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| | Mr Elyes M'Rad , Regional Vice President, Sales and Relationship Management, South Asia & India , SITA Paul Dalton, Regional Vice President, Sales & Relationship Management, North Asia and Pacific, SITA
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12.45pm | Networking luncheon
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| Destination marketing and innovative distribution strategies |
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2pm | An airline perspective in marketing to Asia’s leisure travelers
- Identifying key leisure travel markets
- Leveraging on innovative marketing tools
- Collaborating with travel partners in presenting a one-stop leisure
travel product
- Optimising mix of destinations and scheduling
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2.30pm | Harnessing cost-effective and broad-based distribution strategies to grow air passenger market share
- Zeroing in on the consumers’ preferred distribution channels
- Utilising the vital components of dynamic distribution strategies
- Leveraging on distribution partnerships to manage cost
- Offering diverse payment options to maximise accessibility
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| | Mr Damian Hickey , Vice President, Airline Business Group, Asia Pacific , Amadeus
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3.15pm | Speed Networking
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3.45pm | Afternoon refreshments
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4.15pm | Building collaborative partnerships amongst airlines and
tourism authorities
- Understanding the dynamic behind the region’s travel market
- Leveraging on bundling strategies to add value to product
- Optimising tourism campaigns that use destination marketing
through collaborating with authorities, airlines etc.
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| | Mr Rick Thomas, Executive Director, Aviation Development, Tourism Western Australia
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5pm | Close of Conference Day 1
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7pm | CAPA Aviation Awards for Excellence Cocktail & Gala Dinner
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31 October 2008 Conference Day 2
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| Tapping into the Asia Pacific aviation industry’s potential: Viewpoints from regional and international players |
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9am | Singapore Airlines: Leveraging on new routes, aircraft, and partnerships to stimulate the Asia Pacific market
- The SIA story for 2008
- Debuting an all-business class flight product: Tapping into the
premium passenger market
- Optimising SIA’s worldwide route network: Maximising flights
on routes that work and cutting down on those that don’t
- New partnerships: Where will SIA go to grow new passenger
markets and what collaborative models will unlock profits
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9.30am | Malaysia Airlines’ turnaround story: Championing operational discipline and leveraging on ancillaries to keep up on the growth track
- The Business Turnaround Plan: How MAS has fared thus far
- Restructuring and cost-cutting – Getting organisational buy-in
- Forward planning: Addressing future road bumps and challenges
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| | Mr Idris Jala, Managing Director and Chief Executive Officer, Malaysia Airlines
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10am | Finding new sweet spots in key emerging markets: North Asia, Central Asia, South Asia and more
- Open Skies updates and air services agreements
- Domestic market potential versus international market potential: Where’s the bigger payoff?
- Unleashing new airline products and models to leverage on
emerging market growth
- Constructive industry partnerships and collaboration
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| | Mr Ramki Sundaram , Officiating Chief Executive Officer and Chief Financial Officer, Deccan
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10.45am | Morning refreshments
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| Optimising revenue management and maximising operational
efficiency |
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11.30am | The perfect storm: How Rex overcame the odds
- Perfect storm v2008: The global credit crunch, spiralling fuel prices, pilot shortages and plunging share prices
- When the going gets tough . . . . .
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12pm | How to manage revenue streams in a new airline world
- Differences between legacy and low cost
- E-commerce and marketing
- Ancillary revenue opportunities
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12.30pm | Harnessing technological enablers to optimise airline operational efficiency and cost management
- Optimising IT infrastructure spend: How IT officers can spend and work smart to optimising IT infrastructure spend: How IT officers can spend and work smart to optimise overall airline cost managementise overall airline cost management
- Leveraging on first-rate information and communication systems
to ensure smooth flight operations and quality management
- Utilising revenue management systems to execute customerfocused
pricing strategies
- Executing cutting-edge e-commerce strategies: The role of IT
teams working in tandem with marketing operations
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12.45pm | Networking luncheon
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| Capital management in the aviation industry |
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2pm | Optimising financial performance in today’s turbulent market: Strategies for capital raising, cost management and leasing options
- Capital raising for growth and expansion plans: Assessing effective strategies during a credit crunch
- Managing expectations: Aligning airline needs and that of its
investors and shareholders
- Optimising capital management: What areas CFOs look at to
deliver expected financial performance
- Fleet management: Evaluating leasing options in today’s market
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3pm | Afternoon refreshments
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| LCC CEO outlook |
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3.30pm | Harnessing win-win strategies to grow market leadership in
the low cost air passenger market
- Battling cost – How are LCCs faring with fuel price volatility? What strategies have kept them safe?
- War on talent: Managing the pilot shortage issue
- Leveraging on new partnerships and ancillaries: Where do the
opportunities lie?
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4.30pm | Chairperson’s closing remarks
Close of Aviation Outlook Asia
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Samer Majali
Bruce Buchanan
Avelino Zapanta
Stefan Pichler
Eddy Porwanto
Tengku Dato' Azmil Zahruddin bin Raja Abdul Aziz
Riyaz Peermohamed
