About the conference

Word of Mouth Marketing Australia is a high-quality conference designed to provide valuable insights for Australia’s marketing community..

Conference topics will be drawn from the following themes:

• Generating ROI through Word of Mouth strategies
• Measuring ROI - strategies to ensure campaign accountability.
• Integrating a Word of Mouth campaign within your existing traditional marketing mix
• B2B vs B2C - what is right for your target market?
• Who takes ownership of Word of Mouth - internal evangelism
• Are customer referral programs word of mouth campaigns?
• Legal and ethical issues - how far can you - and should you  - go
• Online Word of Mouth - blogging, social networks
• Mobile Word of Mouth - the new frontier
• Maintaining brand integrity and controlling the buzz
• The impact of new technology

There are a limited number of opportunities for sponsors to participate in the conference presentations. These are available on a ‘first come, first served’ basis.

For more information please contact:
John Pozoglou
General Manager
TEL+ 61 2 9021 8856
Email: john.pozoglou@terrapinn.com