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Why you should enter
Value of awards
Can you afford not to enter the World Telecoms Middle East Awards?
CEOs of many Fortune 500 companies have discovered the strategic advantages of entering and winning corporate awards.
Like actors and studio bosses who recognize how winning an Oscar can multiply their market value, boardrooms across the globe are seeing similar effects with industry awards.
Improve the Bottom Line
Corporate awards may help with enhancing direction, recruiting and retaining staff, and sales advantages but what do they offer the bottom line?
A study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology showed more than 600 corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.
Recruit and Retain Talent
All businesses are looking to recruit and retain Grade A talent, what better way to demonstrate that you are THE company to be working for than to have a host of awards which do the talking for you!
Close More Business
Companies use Award shortlists to research and identify potential suppliers, the third party validation is a great way of getting on supplier lists and a hugely valuable “closing tool” when customers are making their final supplier evaluations
Marketing and PR
An overlooked tool in your marketing toolbox, corporate awards are an untapped area by many companies. Even if you don't win, a nomination can bring many rewards.
Become a Media Favourite
Magazines and publishers all rely on experts for insightful information and commentary. Winning an award can add more value to connecting with the press.
More PR Exposure
All companies can use extra PR. Awards are celebrations of achievement and hard work, a great story opportunity for the press to highlight your business.
Open Sales Doors
Selling your products and services in today's competitive marketplace is tough. An award win or nomination can act as a 3rd party endorsement. Would your sales force be more motivated, confident and effective if they could begin their sales process with “I am calling from X company the award winning………”
You know the answer ENTER NOW
What can you do with the award after a win, beside filling the trophy case?
Here is a checklist to ensure you maximize your business award.
- Purchase article reprints for trade show floor sales material.
- Plan your next business award competition to dominate your field.
- Seek keynote speaker opportunities to reinforce your company's business award winning status.
- Contact the press or use a PR agency to increase media exposure.
- Teach your sales staff how to use the business award win as a sales credibility tool.
- Hold a staff meeting to celebrate the victory.
- Reach your industry association to highlight your company achievement.
- Send a thank you note to all suppliers and customers for their support and patronage.
- Update your marketing material with the business award logos including: business cards, website, blog, adverts, brochures, biography, PR releases, and all sales material.
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