In the last few years, search engine marketing (SEM) has exploded as a viable form of marketing. More and more companies are shifting their advertising budgets towards the Internet. Some of that is spent in the form of paid advertising, such as pay per click or pay for inclusion, while some is allocated towards gaining better positioning in the organic or unpaid search results. This new trend in online marketing is really about one thing - Turning searchers into customers. The key to success is implementing a strategy to increase traffic and conversions.

Search Marketing Australia is the regions most important conference, designed to inform and educate the marketplace of the benefits of search marketing in the overall marketing mix, as well as how it can be used to achieve competitive advantage within the enterprise. Search Marketing Australia is where key business executives will gain the information and contacts they need to increase their online market reach, strengthen brand equity, achieve stronger business results and generate greater profitability. Search Marketing Australia is where mission is found...

What is Search Australia 2007? A two day conference featuring experienced marketers, strategists, innovators and leading search and media minds covering the hottest topics including: - Search marketing - SEO and big search - Building and optimisation - Feeds, blogs, news and social search - Local and mobile search - Affiliate and content strategies - Calculating ROI from SEM and SEO A place to meet, network and do business with key and potential partners A showcase for the latest solutions and technologies related to search Strategic roundtable discussions led by international gurus Scheduled one-to-one meetings with target prospects Sponsored networking functions 100+ delegates to network with Access to all attendees before, during and after the event using our unique ‘Contact’ system