Registration starts at 9.30am with the masterclass commencing at 10am and ending at 4 pm.  Refreshments and lunch will be served at appropriate timings during the day.

Masterclass objective

Condo hotels are one of the hottest products in today’s real estate market. New properties are cropping up in different parts of Asia and new buyers are entering the market daily. Things have been moving so quickly in terms of condo hotels, but sometimes it's worth taking a moment to step back and look at the big picture.

The masterclass is methodically designed to help participants understanding the main aspects and specifics of the Condo Hotels market.

Masterclass outline

• What exactly is a Condo Hotel? Understanding the product 
• Reviewing its market evolution – what are the opportunities, risks and trajectory going forward? 
• Defining the components for a successful Condo Hotel – what are the must-haves? 
• Exploring financing strategies for Condo Hotels projects
• Describing unite sales and rental options
• Understanding the various legal and management issues
• Revealing what drives successful sell-outs – flourishing condo hotels sales and marketing approaches

Your Masterclass leader:

Andrew S. Robins
The Lodging & Gaming Group
Proskauer Rose LLC

Mr. Robins is a partner in the Lodging & Gaming Group and the Real Estate Department at Proskauer Rose LLC, an international law firm.  He represents publicly and privately held developers, owners and operators of hotels, resorts, residential and retail developments.

Mr. Robins is recognized within the hospitality industry as a leading authority on structuring condominium hotels and on the complex securities issues associated with rental programs. He has counseled leading hotel operators on the structuring of condominium hotels and on the legal and business risks associated with these projects. He has also represented numerous developers of condominium hotels and mixed use resort and residential projects. He is also involved extensively in the growing phenomenon of branded residential real estate and with the coordination of mixed-use projects including branded and unbranded elements.

• Establishing and defining the demand profile for serviced apartment in Asia 
• Identifying the changing supply landscape for serviced residences
• Recognising prospect for growth in demand and supply for the service apartment market in Asia

• Assessing what a serviced apartment is, from an Asian perspective.  Can we classify condo hotels and service apartments as the same product?
• What make your serviced apartment unique to investors? A classification of the must-have specifications of your development  
• Exploring the main challenges for companies that develop and run their own serviced apartment projects 
• Investigating the pros and cons of projects owned by investors that make use of third parties for the development and running processes   
• Explaining the outline of hotel groups operating into the serviced apartments segment – do they have competitive advantage over rivals?

• Exploring how serviced apartment owners are responding to high demand of extended-stay accommodation in the Asia Pacific regions 
• Evaluating how investors are designing their strategies to incorporate both the business and the leisure model in their investment portfolio 
• Comparing serviced apartment investment opportunities in Europe, USA, Middle East and Australia to Asia
  

• Identifying the characteristics of the Indian hospitality market 
• What is fuelling the growth in demand in India?
• Identification of investment opportunities in India – explaining the advent of international investors and the creation of crucial partnerships with local shareholders

Sponsored by:

• Understanding the role of the regulator in driving the industry's growth 
• Explaining the licensing required to develop and run serviced apartments
• Revealing pros and cons of the Australian model

• What is the role of the local government and development agencies in Asia? – exploring land use policies and development standards and how they differ from country to country 
• Understanding different licensing required for serviced apartments in Asia – benchmarking with Australian and European model  
• Evaluating hotels parameters versus serviced apartment – what are main differences, in terms of restrictions, for both models in Singapore?   
  

• Appraising the key factors to succeed in both urban and leisure environments – what does your development need to have in order to make the difference? 
• What makes your serviced apartment the hot spot for professional travellers in business districts?
• Serviced apartments located in leisure/resort areas aim to attract business travellers in order to increase their revenues – defining the ingredients required to sustain this tactic    
• Evaluating serviced apartments projects in mix leisure/business destinations

A Terrapinn innovation, this is the revolutionary, exciting, quick and non-  pressured way to meet fellow conference delegates and industry peers in one 30-min session. These brief meetings are the starting point for conversation and    networking throughout the conference. This is where long-lasting and profitable business   relationships begin.
- Meet... Move on … meet… move on… meet!
- Exchange business cards with fellow conference delegates and industry peers
- Don’t forget to bring lots of business cards, a box or two will do!

• What distinguishes a traditional hotel from serviced apartment’s development? – identifying crucial regulations that distinguish hotel projects from serviced apartments
• What are the investment potential of serviced apartment versus traditional hotels in Asia? – understanding the distinctions of return on investment and access to investment and access to investment for both modles
• Are hotels and serviced apartment moving toward the same direction? Would they converge?
  

• The importance of market positioning and clear consistent branding. 
• Emphasis on market feasibility studies affecting needs-based designs. 
• Understanding different market segmentation. 
• Meeting the needs of market segmentation through customisation of product and services. 
• Importance of service standards through internal marketing of vision and core values; in effect, bringing in the profits through long term support.
  

Hosted by

• Exploring the various equity index raising/ participation options 
• Investigating how to obtain effective sources of debt finance for serviced apartments projects
• How will capital competitiveness and market conditions impact the financing mix?
  

• Managing a cross-border REIT
• Exploring yield-accretive acquisitions to enhance a regional portfolio
• The investment case for a Serviced Residence REIT
  

• Demonstrating critical considerations behind acquisition strategies – assessing risk and return of investments for the Asia Pacific Region
• Examining investment prospect on serviced apartments REITs in Asia- What cities & regions are your current and future investments?   
• Evaluating issues and concerns faced by funds managers
  

• Joint ventures consideration and evaluation- examining the various JV strategies-what works best in Asia
• How to choose the right partner? – what to consider and why
• Understanding benefits and disadvantages of joint ventures and partnerships as a way to enter overseas markets
• Evaluating negotiating positions – how to approach the process
• Identifying how to establish operating partner agreements in order to avoid misinterpretations
  

• Serviced apartments owned by branded hotel groups versus traditional serviced apartment companies – they all strive for the same product, but what make the real difference 
• Challenge of boutique serviced apartment/ condo hotels - how to compete against the fierce competition from the big brands
• Building competitive advantages – what can be done and how
  

• Do you need a renowned brand to make your serviced apartment flourish? – demonstrating the impact of the brand equity for your ROI 
• Exploring methods and practices to build a successful brand for your serviced apartment – what do you need to be different?   
• Examining the impact of the brand for your positioning strategy   

• Determining and demonstrating the importance of the architecture as a way to add value to your project
• Reviewing the impact of a brand versus non branded developments. 
• Discovering the move toward more sophisticated amenities such as spa, fitness clubs, restaurants in the Asian market 
• What are the future opportunities in this sector – revealing new  models, trends and outlook
• Driving higher yields via innovative development
  

• Why mix development project are on the edge
• Benefits and drawbacks of mix development projects
• How much of your serviced apartment should be a hotel and vice versa – balancing the needs of the end-users
• Determining on-site management issues of mix development projects– finding the solutions
• Exploring branding, marketing and selling challenges of mix development projects