The Concept

The concept of a luxurious and sophisticated apartment in the heart of the central business districts or in leisure destination, with cleaning services and access to high-class facilities and amenities is nothing new, but recently the service apartment, with its superior features and lower costs, is increasingly becoming the norm in Asia and across the world.

The serviced apartment market has evolved dramatically from its origin in the US in the early 1980s and nowadays across the world is considered as an alternative accommodation concept, especially for those who do not want to stay in hotels or commit themselves to private property rentals.

This market in Asia is booming, largely at the expense of the traditional hotel industry, with one decisive factor contributing to their success and growing popularity: cost effectiveness. Serviced apartments are generally much cheaper than hotel rooms and, when you consider how much more space a guest is getting, they offer excellent value for money.
With increasing cross border business investments and trade, and a growing number of corporate executives traveling on assignments over the last decade, new global business patterns are driving the growth of the serviced apartment business.

There is also an increasing trend of business travelers choosing serviced apartments as accommodation option over hotels. These business travelers, although on transient stays, prefer the bigger space, tighter security and exclusiveness, as well as greater value for money, all of which serviced apartments endeavor to offer.

Serviced Apartment Asia 2007 creates the platform for industry players to converge and address issues and challenges pertinent to the future development of serviced apartment market in Asia, to network with leading players in this sector, and to generate new business opportunities and partnerships.

The main themes are proposed to be:

• Economic update (macro picture of supply and demand)    
• Business approach versus leisure
• Development strategies 
• Design and marketing 
• Business Model and best practice 
• Investment return + Financing
• Joint Ventures  and Partnerships 
• Property management
• Serviced apartment showcases

If you have a pertinent issue / topic to share, we like to hear them. To suggest topic or speaker, please contact:

Dharshini Arul
Project Manager
Tel: +65 63222 759
Email: dharshini.arul@terrapinn.com