Event marketing

Sponsors have outstanding marketing opportunities.

We will implement a strategic year-round, multi media marketing campaign that provides exposure to your target market and culminates in face-to-face meetings with customers and prospects. The campaign guarantees quality conference attendance.  An aggressive delegate promotion campaign ensures the right audience!

We will use the following mediums to promote Africa Roads 2007:

• Direct mail - Thousands of conference brochures are distributed to a targeted audience of African decision makers.
• Telemarketing - A dedicated team of account managers will contact your target market to ensure their participation at the event.
•  Advertisements and editorial coverage in trade publications - An advertising campaign will be undertaken in key industry publications
• E-mail and fax marketing campaigns - Every week will see a campaign dedicated to a specific portion of our target audience.
• Public relations – Our media partnerships and a series of media releases will ensure exposure in relevant media
• Internet – Our event website is continually updated and open for on-line registration and inquiry. We invite you to link your web site with ours for a wider, more complete reach.

In Summary

• We will help you GENERATE quality business leads.
• We will help you INCREASE your regional profile.
• We will help you CREATE new business opportunities.

Contact Liesl le Roux on +27 11 516 4038 or email on liesl.leroux@terrapinn.co.za to find out about promotional opportunities surrounding this event.