Event Marketing

Highly flexible and dynamic combinations of branding opportunities exist for sponsors and partners – before, during and after the event.  Your name will be in front of tens of thousands of professionals, guaranteeing enhanced reputation, profile and awareness amongst your
target markets.

RFID World will see a 8-month marketing campaign being executed through the use of different marketing media, which includes:

• A dedicated direct mail campaign will be executed from November 2006 publicising the event and event partners.
• Conference brochures
  A full colour direct mail piece, with full programme details and speakers, will be mailed to key executives. The brochure will also feature sponsors ads, logos and write-ups.
• Telemarketing
  A dedicated team of telemarketing personnel will be assigned to promote the event to key senior executives commencing 15 weeks before the event.
• E-broadcasts
  Periodic email broadcasts are sent to a carefully selected audience of key customers and prospects.
• Fax campaign
  A fax campaign will be executed commencing 15 weeks prior to the event to reach key senior executives.
• Advertising
  We will buy advertisement space in official trade magazines to promote the event. The advertisements will feature conference content and feature the sponsor’s logo very prominently.
• Event web site
  The event website will be continually updated and open for on-line registration and inquiry.
• Banner ads and listing
  Banner ads and calendar listings will also be procured with appropriate industry portals to further enhance and promote online awareness of the event.
• External Parties – Associations
  We will be working directly with associations throughout the region in augmenting our direct marketing and promotional efforts. The associations who endorse our events will further promote the event to the members by means of Direct Mail, E-broadcasts, Fax broadcasts and Advertisements in the associations’ newsletter
• Sponsors marketing
  We always work closely with our partners to ensure we are targeting their preferred audience.
• Press releases
  A PR campaign will be planned and disseminated via fax broadcast to all trade press and regional dailies, radio and TV. The press releases will announce the show’s progress and developments as well as highlights to expect. Follow-up will be done with press to secure interviews with key speakers on the day of the event.