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This masterclass will guide you through the fundamentals of RFID and assist you in demonstrating proof of concept. Through a combination of onsite demonstrations and practical advice, you will learn the requirements for conducting an RFID pilot and moving into the implementation phase.
 
This Masterclass is valuable for anyone who is:

• trying to develop an understanding of the fundamental technology and service components of an RFID solution
• evaluating RFID technology for their business
• developing a line item budget for RFID
• participating in a cross functional team responsible for making RFID work within an organisation’s business processes.
  

Morning Agenda – “The RFID technology essentials”

9:30am – 9:45am:  Introductions and Housekeeping

9:45am-11:00amL: The fundamentals of RFID

• Best practice RFID benefits and key areas of adoption to date
• Opportunities in vertical markets
• Basic components of a RFID solution
• Is RFID the right technology for your business problem – compare with barcode, manual processes etc and discuss key benefits
• Strategies for deploying and integrating RFID with other identification and sensor systems to achieve complete visibility
• Example RFID system demonstrations

11:00am – 11:15am: Refreshments Break

11:15am – 12:15pm: RFID Tags, Readers and Antennae

• The differences between tag classes (frequency and use)
• The physics behind RFID – passive, active, semi-active, dual frequency
• Choosing the right tag and readers technology for your needs
• Technology constraints and steps to overcome these

12:15am-1:00pm: RFID Middleware, Data Connectivity & Information Management

• RFID Edge Devices and Middleware
• RFID Hosted Middleware
• Alerts, Messaging and Exception reports
• Integration with Enterprise applications

1:00pm – 1:45pm: Lunch Break

Afternoon Agenda – “From RFID pilot to implementation”

1:45pm – 2:30pm: Determining RFID Technology and Requirements

• On-site and off-site surveys for RFID infrastructure
• Consideration of RFID peripherals such as printers and tag testers / encoders

2:30pm - 3:15pm: RFID Standards

3:15pm – 3:30pm: Refreshments Break

3:30pm – 5:00pm: Developing a Business Case and ROI around RFID

• Targeting value and strategic advantage
• Analysing potential returns
• Measure and grow the benefits over time
• Defining and documenting as-is and to-be business processes
• Managing business process change

Your Masterclass leaders

Kevin Larnach, Extended enterprise Solutions Convergent Solutions and Sales, Telstra Business and Government
Goh Eng Koon, Business Development Director, APAC (TED), BEA Systems
Wayne Harper, Senior Consulting Systems Engineer, Motorola
Robert Eaton, Business Development Manager – Telstra Business Unit Cisco Systems Australia and New Zealand
Brad Engstrom, Cisco
Cal Anderson, RFID Association of Australia
Sue Schmid, GS1
Kamal Prasad, Accenture

Course times and documentation
Registration starts at 9.00am. Masterclass  will commence at 9:30am and finish at 5:00pm. Participants will receive all master class materials.

• Insight into market trends
• Why is RFID growing overseas but not here?
• Growth sectors and factors driving change
• Current commercial applications
• Government involvement in RFID
• Adoption challenges and opportunities

• Developing a full business case for EPC/RFID 
• Using RFID technologies for paperless and electronic proof of delivery
• The potential of EPC standards in promoting integration of information and improving  business processes
• Quantifiable pilot results and rollout prospects for Australasia

• The importance of creating automated data capture scenarios through hosted platforms
• How the Adaptive Asset Manager Solution enables better data management and connectivity
• Data validation against EPC global product data
• Data translation and transaction visibility
  

• Assessing the requirements for widespread supply chain innovation
• Does mandating benefit only the retailer?
• Costs vs. benefits
• Working out an effective cost model for everyone in the supply chain
• Evaluating catalytic factors: data sharing initiatives, standards and next generation RFID  technology

• Business requirements and technical considerations for RFID uptake 
• Working with stakeholder partners to maximise the business opportunities
• What CHEP has learnt from the National Demonstrator Project
• Gauging the impact, cost and expected returns from RFID

• Data synchronisation as a way of increasing business efficiency and lowering costs
• Why retailers and suppliers should consider electronic trading
• Overview of and benefiting from Edi and the EANnet program
• Moving towards more open collaboration through electronic b2b exchange

• Regulating disruptive technologies: why RFID technology should not be immune from consumer protection legislation
• Is RFID really a threat to privacy?
• Establishing the RFID Consumer Code of Practice
• How the supply chain ecosystem can work together to address privacy issues

• How to turn complex data in Actionable Information
• Data transformations for RFID data (raw data to modelling data)
• Compare traditional approaches to A.I. approach
• Demonstrate A.I. technique
• Case study
      

• Requirements and features of an RFID integration platform 
• Converting captured data to actionable information
• Filtering out unwanted data through RFID Edgeware and Middleware
• Service oriented architecture as a means of integrating RFID data with point-of-sale  application

• The penetration of bar-coding and prospects for replacement
• When will we see the 5 cent tag and $100 reader?
• Technical requirements of the RFID matrix and expected start-up costs
• Evaluating the availability of low cost and low risk options: tags, IT systems, data capture  systems and sensor networks
• End-to-end solutions

• Overview of the major industries deploying RFID
• How end users are making use of the technology to maximize business opportunities
• Demonstrable business cases

• Imperatives driving RFID deployment in the defence aerospace supply chain
• Pressures and opportunities of meeting customer mandates
• Overview of Global Asset Visibility trials
• Technical and integration challenges

• Benefits and opportunities in creating a real-time tracking environment
• Linking the firmware with BHP’s existing SAP system
• Improvements seen in the warehouse inventory system
• Technical considerations in implementing an asset management solution

• How e-Tags have delivered toll collection efficiency in the CityLink, M2 andM7 
• Use of the e-Tag with a secondary RFID token for value-added services
• Technical considerations in building ETC infrastructure
• Converting captured information from the tag to the backend system
• The capability of the system in handling high volume usage: high level accuracy and reliability vs. downtime

• Overview of the project
• Technical and implementation challenges
• Opportunities and benefits
• Integrating RFID with transport, distribution and inventory management systems
• How RFID has improved in-transit visibility of consignments and on time delivery

• Overview of the trial
• Issues and challenges: convenience, cost effectiveness and security
• Partnership opportunities and collaborating with stakeholders for success
• Lessons learnt and future prospects for contactless payment

• Building blocks of a viable NFC payment ecosystem
• Models for cooperation mobile operators and financial service providers
• Visa Wave mobile implementation
• Introduction to the Visa mobile platform

• The current state of the RFID talent pool
• How having skilled IT professionals drives down costs and delivers better ROI
• Why companies should look beyond the technological costs when deploying RFID
• Initiatives to develop industry-recognised credentials

• Evaluating current deployments and future prospects
• Applying key overseas learnings to the Australasian market
• Do existing processes already work?
• Identifying current opportunities and obstacles
• Will next generation technology drive uptake?