Many Supply Chains today are highly collaborative with interactions at all levels and often in some open loop chains that stretch across multiple parties and many physical locations. Innovative new technologies like RFID, Event Driven Architecture Systems and SOA are well positioned to enable such networks to operate effectively and efficiently. The cost of such an over-arching and pervasive network can be prohibitive and the scale of such a project across another supply chain can be daunting to many. Telstra has developed a hosted services solution for adaptive asset management with partners, BEA Systems and CISCO Systems to provide such an enterprise-scale network solution to parties who would like to leverage on these new and innovative technologies to enhance or transform their supply chain to achieve better effectiveness and efficiently without the prohibitive upfront investment.

Rob Eaton, Cisco business development manager, Telstra sales, said; " Cisco and Telstra have collaborated very closely for many years to help third party customers improve their businesses through Internet networking technologies. Cisco is pleased to be supporting Telstra's Adaptive Asset Manager with Cisco's Application-Oriented Networking technology. AON provides differentiation for Telstra's services by using the Network as the Platform for reducing the complexity involved in application integrations and thus reducing the effort to manage and maintain the application infrastructure,”