• Using new distribution technologies to reach a new audience and develop awareness for linear programming.
• Choosing strategic partners to ensure your content reaches the right people
• Striking the balance between protecting your content and ensuring that it is seen by as many eyes as possible
• Analysing the impact of, and opportunities created by on demand programming
• Exploiting the potential offered by new advertising formats
  

• Treating content as a core offering that can be repackaged and marketed to offer new experiences through dynamic, modern services
• Using online content as an additive to promote traditional programming and encourage viewer interaction
• Designing additional revenue streams through the creation of ‘spin-off’ content offered through interactive distribution partners
• Exploiting the interactive nature of online formats to gauge the reaction of community thought leaders to content offerings
  

• Assessing, adapting to and predicting the viewing habits of the multi-channel consumer
• Shaping development of content and the methods of distribution to fit converged platforms
• Analysing the future of the channel brand in the on demand environment
• New service and marketing opportunities provided by a bundled media package
  

• Moving beyond the bundled package to a total media package over IP
• Developing a multi platform content strategy
• Offering premium services to deliver content to multiple platforms over IP
• How is ROI to be generated?
  

• Becoming the ultimate search tool – a one stop shop for audiovisual content and beyond
• Loading the dice: distinguishing your offering with the right content and distribution partners
• Making your numbers pay through inventive, advert supporting business models
• Providing additional content and options across diverse platforms to increase take up and brand awareness
  

• Using the on demand format as a tool to increase interactivity with viewer
• Making the most of niche interests fitting the content offer to the format
• Focusing on long-term growth and partnership opportunities rather than initial audience numbers
• Structuring the output to handle varying customer demands and behaviour
  

A hit with singles across the world, now you can meet the key players in your industry, in a brief but fun environment.  This is a great opportunity to get to know the senior executives of the broadcast industry and to exchange business cards with real industry drivers.  Swift and efficient interaction that you can be confident will lead to lucrative, on-going associations.

• Making your content work harder through distribution across multiple media channels
• Creating additional revenue and branding opportunities through interactivity and premium services
• Analysing successful multi-platform content – why was it successful and how is success measured?
• Refining the business model – is generated revenue a supplement to existing

• Determining what content works on what platform
• Opportunities for broadcasters in multi-platform distribution
• Creating a symbiotic relationship between creative companies and digital distributors
• Lengthening content lifecycles through collaboration on development and distribution strategy
  

• Adapting to changing consumer demands and expectations by offering content at their convenience
• Packaging disruptive technology as productive technology: inducing content owners to cooperate
• Creating a community with advertisers, content owners and viewers forming a symbiotic relationship
• Combining advertisers market data with viewer profiling to create intelligently targeted advertising
  

• Matching satellite and cable in the key battlegrounds: content, HDTV, VOD and accessibility
• Leveraging existing voice and broadband customers
• Overcoming the challenges of HD over IP
• Getting the most from VOD – IPTV’s potential differentiator killer app
• Using interactivity to profile a diverse audience

• Will IPTV change how we watch television? If it doesn’t, will it fail?
• IPTV’s progress to date: customer and advertiser reaction 
• Selling the on demand platform to advertisers
• Getting customer numbers to a critical mass for advertisers
• HD on demand – the game changer?
  

• Exploring targeted advertising opportunities provided by niche programming and the on demand platform
• Using the online advertising model: targeting through geographic, demographic and behavioural analysis
• Using the promise of a focused and committed audience to make viewer control the killer app
• Determining whether on demand advertising should be viewed as complimentary to the linear model or as it’s successor
  

• Moving beyond traditional audience measurement models to assess the value of programming in terms other than audience size
• Utilising new technologies to deliver targeted advertising to key profiles
• Exploiting audience fragmentation and the rise of niche programming
• Examining the potential of interactive advertising
  

• How search and navigation changes in the TV 2.0 experience
• Analysing the factors that will drive online TV take up
• What content works? What are consumers willing to pay for? 
• How does this impact revenue streams for networks and channels?
  

• Developing formats that encourage viewer interaction
• Is free-to-view, advertising-funded content a realistic proposition in the mobile TV space
• What can the mobile platform learn from web TV and online video sharing sites? 
  

• Examining the mobile consumer’s preferences: what content do they wish to consume and how do they wish to consume it?
• Balancing the investments required with the estimated returns
• Examining the plausibility of carrying advertising on an already premium service – or can ads alone make it viable?
• Creating ‘water cooler’ content that encourages discussion and participation
• Utilising mobile TV as a one-to-one marketing tool
  

A brief presentation covering the salient points resulting from the overhaul of the Audiovisual Media Services Directive, with particular reference to its impact on mobile content.

• Market drivers: creating robust and relevant services
• Ecosystem dynamics and success stories
• Emerging threats
• How will broadcasters respond to IPTV?

• The value proposition of good content
• Incorporating interactivity of content
• The use of non-exclusive content
• Real ROI from advertising: where can it be found? 
• How can service provider’s best position themselves?

• What is the optimal business model? 
• Segmentation and targeted pricing strategies
• Attracting early adopters with subsidized equipment pricing

•  IPTV economics overview (revenues and cost)
• Interactive review of impact on key cost lever
• ROI: CAPEX and on-going OPEX considerations
• Profitability boosting strategies

• Key points for success