• The NFC Forum: Advancing Near Feild Communication technology
• The mission of the NFC Forum
• Status of key workstreams, including specification development, compliance program, privacy and security programs
• New opportunities for NFC

• Focusing on the source - Understanding the value proposition for the end consumer
• The wallet and the phone - What does it take to convince the consumer to transfer from one to the other?
• The mobile wallet - Is it really a convenience ‘putting all your eggs in one basket’?

• Why go mobile
• Findings from the Visa market trial
• The Visa mobile platform as a framework for mobile service

• An overview of the GSMA’s work to define the Mobile NFC ecosystem. Will achieving standardization and interoperability act as the catalyst for rapid and large scale consumer adoption of this technology?
• The ‘Pay-by-Mobile’ initiative: developing NFC technology as a global standard for m-payment - Will this speed m-payment adoption by the mass-market worldwide?
• Analysing the benefits for credit card issuers of ‘pay-by-mobile’ - Will the scheme enable them to reduce issuing costs whilst still retaining a suitable level of control over their product?

• Multi-application of FeliCa contactless smartcard/mobile phone
• Concept of NFC consumer electronics products
• Approach to FeliCa/NFC expansion from transportation to other services

• Availability of ‘capable’ models and the manufacturer’s expectations
• Customization and value-added applications - Is manufacturing cost a concern?
• Differentiating products that meet the mobile operators and consumers’ changing needs

• What are the conditions for lending support?
• Directions for standards and business model
• Connecting the SIM and NFC chips in handsets – Is the “singlewire protocol” really an option?

• What are Mobile Financial Services (MFS) and Mobey Forum
• The key challenges for successful MFS development
• Evaluating on the alternative directions for future success of the industry

• Meeting consumers’ expectations - Expansion of utilities and services
• Providing a fast and secure access to new payment applications for consumers
• Offering Immense opportunities and advancements for the global mobile payment business

• The challenge and importance of sorting commercial arrangements over technical arrangements
• From JAVA to NFC based ticketing in public transport ticketing
• Organisational challenges in an emerging NFC market

• Opening up a new system in workforce convenience and efficiency
• Technology adaptability and compatibility
• Extending a higher level of service and security to customers

Emerging technologies like NFC will do well with independent reality checks by respected opinion leaders. Sometimes we just can’t see the forest for the trees.

An exciting panel comprising thought leaders from the regulatory, consulting, media and retail sectors. Hear from these industry observers looking in on NFC trials from the outside expressing their unbiased, expert views.

Round table sessions are included as an informal part of the conference. These sessions really are an opportunity for participants to interact and actively participate in the event. Each round table will have a specific topic to discuss. There will be a facilitator appointed to each topic who will keep the discussion relevant and on track.

Over wine, beer and butler-style fingerfood, participants can move around, join in several sessions and network!

Group 1: Business starts from the virtual youth currencies – Leveraging on how the younger generation embraces technology

Group 2: Communicating issues of security to consumers
Jonathon Gould, Vice President, Asia Pacific, ViVOtech Inc

Group 3: Bringing NFC to consumer electronics – How ready are we for this next phase?

Group 4: Setting targets for different markets
Irving Yin, Project Manager, Venyon

• Potential of the mobile and its capability for performing functions beyond voice and data communication
• Delivering value added services to mobile payment
• Examining the building blocks that make mobile payment a reality

• Driving market demand for NFC in China
• Benefitting from NFC and the new contactless lifestyle
• Secure payment functionality

• How the convenience and security features of NFC helps to drive growth and acceptance
• Analysing the horizon of NFC through existing roll-cuts
• Examining NFC functionality on the roadmaps of telephone development

• Achieving battery off, low power consumption card detection
• Deploying NFC services in the field
• Over-the-air, proximity or both?

• Formation of mobile phone media for both banks and merchants:
  - Over the air (OTA) provisioning of payments and promotions
  - Mobile phone payments & electronic redemptions
  - Smart posters
• Partnerships required to make it real
• Supporting business model for mobile phone operators

• Market status
• Opportunities for new value added services
• Experience from current pilots
• Key success factors for successful NFC deployment

• Revolutionary secured mobile POS for electric payment
• One-click activated OTA provisioning service
• Security infrastructure for NFC enabled mobile POS

• The business requirements
• The building blocks
• The success factors in NFC solutions

• Beyond technology: Real-world, seamless, scalable services for the NFC ecosystem
• Harmonising applications and avoiding fragmentation
• Case studies and references: Asia, Europe and North America

• Using NFC-enabled smart poster for service delivery – What are the competing alternatives?
• Where does NFC fit in?

• ID / security access / hospitality
• Integrating with intelligent home devices
• Maximizing potential of other wireless platforms like bluetooth and wi-fi

• The "Wheel of NFC" - The different platforms for new business
• Constructing a realistic cost-benefit analysis around NFC opportunities
• Factors affecting penetration and adoption
• Comfort and security in NFC applications
• Trying to communicate the features that make sense to customers