Workshop for retailers

CONTACTLESS 101 WORKSHOP
Friday 7 September 2007, 9am - 12.30pm

Exclusive with limited capacity!

What does NFC mean to the retailer? What benefits can retailers expect to see from this new technology? What kind of investment are retailers expected to put in and what returns can they expect? How different an infrastructure would retailers need to put in place to accommodate NFC? These questions and more will be answered at the only retailers focused NFC workshop!

NFC opens up a wealth of opportunities for the consumer's lifestyle and nurtures the advancement of secure universal commerce and connectivity.

There is increasing interest and potential mobile payments because of the:

• Mass mobile phone usage penetration
• User preference and familiarity with mobile phone interface
• Existing widespread contactless infrastructure for card payments that can be easily adopted for NFC

NFC provides the vital link from consumers to the retailers' POS systems. Apart from payment, consumers would also be able to access tickets, membership cards, loyalty points and other services using a familiar device, through a speedy and convenient payment avenue!

Contactless tickets have revolutionized transport and event ticketing with their speed and flexibility. With NFC-enabled devices like mobile phones, you could offer your customers "fast track" turnstile!

Especially catered for retailers only, this workshop covers the concept and future of contactless payment and how NFC technology can drive up sales, retain a loyal customer base and capture new marketshare for your business!

Focus of workshop

• Benefits and ROI calculation
• How to start – tips and tricks to getting up and running quickly
• Who to partner to ensure your project is a success
• Leveraging on existing infrastructure to keep costs manageable
• Incorporating loyalty programmes and convenience that your customers use and want

Participants’ profile
Retailers - supermarkets and convenience stores, cinema ticketing, petrol stations, fast-food restaurants, parking facilities management, etc.

If it is your vision to provide customers with innovative solutions enabling easy access to information, entertainment, and services, anywhere and any time while increasing sell-through – contactless is the only way to go!

Sign up for the CONTACTLESS 101 @ NFC World Asia 2007 now!

Workshop leader:
David Birch
Director
Consult Hyperion

Interested retailers, please contact Jeanne Mok at (65) 6322 2781 or jeanne.mok@terrapinn.com to reserve your seat!

Registration for the workshop starts at 8.15am. It commences at 9.00am and will end at 12.30pm. Refreshments and lunch will be served at appropriate times.