CONFERENCE DAY ONE: 11 September, Tuesday
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| 08.00 | Registration and morning coffee
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| 09.00 | Chairman's welcome address
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| | Bosco Fernandes, Joint UNTS Forum and GSHA MobileTV Working Group Chair, UMTS Forum, UK
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| 09.10 | Opening keynote address
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| BIG PICTURE: BUILDING THE MOBILE TV BUSINESS; HOW BIG WILL IT BE? |
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| 09.40 | Mobile TV: What is the winning model that will allow you to stay ahead of the market demand?
- Adopting revenue sharing arrangements that create value for all stakeholders
- How are mobile operators making inroads into the TV broadcast sector?
- Is Mobile TV revenue model similar to mobile, to broadcast or a hybrid of the two?
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| | Neeraj Roy, Managing Director, Hungama Mobile, India Pawan Gandhi, Head, Mobile TV & Video Experiences, APAC, Nokia Susana Rodriguez Urgel, Director of Online Channels and Mobile Commerce, Telefónica España, Mobile Business Unit, Spain
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| 10.40 | Morning refreshments
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| 11.10 | Developing a portfolio of services to attract mobile content consumers: The Mobile TV promise
- Current market environment: Asia Pacific consumption patterns
Opportunities open to new entrants
- How to stay relevant: Challenges for operators and broadcasters in the industry
- Achieving superior ARPU: What and where are the opportunities?
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| STANDARDS AND FORMAT, SERVING THE CUSTOMER BETTER |
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| 11.40 | Broadcasting standard for Mobile TV - DVB-H, DMB, MediaFLO, WiMax. Getting the right format.
- Which standards will dominate for MobileTV
- Benefits and disadvantages of each technology. Understanding the technical challenges and opportunities for each format
- Are satellite and terrestrial broadcast networks efficient alternatives to the mobile network?
- Disruptive technologies - The WiMax story
- Mobile Video Entertainment, solutions and interoperability
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| | Terence Lam, Senior Director, Product Marketing, Asia Pacific, Mobile Devices Business, Motorola, Singapore Juha Lipiainen, Director, Strategy & Business Development, Multimedia, Nokia, Finland Garth Collier, Vice President Asia Pacific - WiMAX, Intel Corporation, Singapore Moderator: Bosco Fernandes, Joint UNTS Forum and GSHA MobileTV Working Group Chair, UMTS Forum, UK
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| 12.30 | Networking lunch
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| PROFITABLE BUSINESS MODELS: MAXIMISING MOBILE TV MARGINS |
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| 13.50 | The business opportunity presented by Mobile TV-Partnership between media content owners and mobile network operators
- Delivering benefits from both industries: Outlining the business model for the deployment of mobile broadcast networks
- How are Mobile Network Operators positioning themselves to capitalise on the development of TV services on mobile?
- Identifying the strategies to promote MobileTV to the mass market
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| | Moderator: Ishwar Jha, Sr. Vice President, Zee Entertainment Enterprises Ltd, India
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| INNOVATIVE CONTENT FOR GENERATING REVENUE ON MOBILE TV: WHAT CONSUMERS WANT |
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| 14.20 | How should service or content providers repurpose TV programs for the mobile screen?
- Identifying appropriate content for engaging your costumers
- How to deliver compelling services profitably? Considerations about the key factors to be incorporated when developing content for mobile?
- How MobileTV content should be billed?
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| | Anthony Tse, President, China Entertainment Television Broadcast Ltd, Hong Kong Colin Miles, Executive Vice President, Co-founder, i-POP, Singapore Ben Kinealy, GM of TV and Video Production, Mobile and Broadband, Big Pond Telstra, Australia Ishwar Jha, Sr. Vice President, Zee Entertainment Enterprises Ltd, India
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| 15.20 | Speed networking
You’ll be surprised at how much you’ll enjoy this. It’s designed to quickly introduce you to a large number of new contacts in one powerful session. These meetings initiate contacts that often last well beyond the two days of the conference, and often blossom into fruitful and lasting relationships
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| 15.50 | Afternoon refreshments
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| REVENUE DRIVERS: ADVERTISING AND MOBILETV |
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| 16.20 | How will advertising revenue contribute to the global MobileTV value proposition?
- How will the market for mobile advertising grow?
- What kinds of advertising models are most appropriate for MobileTV advertising?
- Where branded programming works?
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| | Sean Rach, Managing Director, OgilvyOne Worldwide Neo @ Ogilvy, Hong Kong Adam Good, President Asia Pacific, Tribal DDB Worldwide, Hong Kong Craig Harvey, Director, MediaResearch - Asia Pacific, Synovate, Hong Kong Moderator: Geoffrey Handley, New Business Director Asia Pacific, The Hyper Factory, China
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| 17.00 | Closing remarks from Chairman and end of Conference Day One
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| 17.10 | Networking Cocktail
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CONFERENCE DAY TWO: 12 September, Wednesday
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| 09.00 | Welcome and opening remarks from Chairman
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| | Bosco Fernandes, Joint UNTS Forum and GSHA MobileTV Working Group Chair, UMTS Forum, UK
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| HOW TO INCREASE ARPU AND REDUCE CHURN THROUGH MOBILE TV- CASE STUDIES PRESENTATIONS FROM MOBILE OPERATORS |
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| 09.10 | M1: Launch of MeTV Case Study. Developments in user generated content: Can user generated content be monetized?
- M1 is offering young Singaporean mobile users an opportunity to be producers and stars of their own video clips with the launch of MeTV, and even get paid for it
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| 09.30 | Telefónica Móviles España: How one of the most advanced MobileTV projects in Europe managed to deliver best in class experience for custumers
- Offering of cutting-edge interactive TV
- Binding TV, radio and music services.
- Lessons learned
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| | Susana Rodriguez Urgel, Director of Online Channels and Mobile Commerce, Telefónica España, Mobile Business Unit, Spain
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| 09.50 | BigPond Telstra Case Study: the consumer value proposition
- Strategies and lessons learnt in Mobile TV business after 18-month trials
- Creating the customer experience through content and quality services
- Marketing and service packaging to attract customers and increase ARPU
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| | Ben Kinealy, GM of TV and Video Production, Mobile and Broadband, Big Pond Telstra, Australia
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| 10.10 | Morning refreshments
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| 11.00 | Hutchison 3 Italia: Walk TV- How the expansion into media offerings boosted consumer stickiness?
- Innovative payment models. What work best in the Italian market?
- Is Mobile TV a niche service or if it will become something for the masses?
- Future challenges in service delivery
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| 11.20 | AIS, reaching out customers in Thailand through 2.5G
- Deploying high quality 2.5G mobile TV services in order to reach out more mobile phone users
- Delivering low cost, high value content
- Operators response to consumers demand
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| 11.40 | Korean Market case study: Asia’s most important Mobile TV market
- Mobile 2.0 Service in Korea
- Key market trends in entertainment and media consumption in Multiple Network
- New opportunities, new business models for a new service
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| | Hawk Sohn, Head of Business Strategy Research Team ICT, SK Research Institute for SUPEX Management, Korea
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| 12.00 | Networking lunch
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| INTERNATIONAL SHOWCASE - BROADCASTERS' BEST PRACTICE DEPLOYMENT |
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| 13.40 | Hungama Mobile: taking advantage of the massive Indian market
- Still in their infancy, mobile TV services in India are ready to take flight
- How is Hungama taking advantage of the potentially massive market
- The Bollywood case: opportunties and business models
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| | Neeraj Roy, Managing Director, Hungama Mobile, India
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| 14.00 | MTV case study: Beyond recycling TV shows
- Creating compelling content to be delivered to mobile telephone screens
- What teenagers want?
- What is the perfect consumer experience
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| | Robert Kim, Senior Director Digital Media, Viacom Brand Solutions/ MTV Network Asia, Singapore
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| 14.20 | Dragon New Media case study: First mover advantage
- Providing consumers in China with new ways to experience and interact their favorite TV shows
- Pioneering business models that deliver growth
- What’s in the pipeline
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| 14.40 | Turner's MobileTV case study: Creating customers stickiness
- Delivering up-to-the minute news on an ongoing basis
- Porting over TV products into the mobile platform and making them interactive
- Overcoming challenges of implementation
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| | Ringo Chan, Vice President, Wireless Development Asia Pacific, Turner International Asia Pacific Ltd, Hong Kong
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| 15.20 | Afternoon refreshments
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| 15.40 | Astro All Networks case study: How to deliver compelling services profitably
- Identifying appropriate content for engaging your costumers
- Key factors to be considered when developing content for mobile?
- How to embrace a new creative partnership with the audience
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| CHALLENGES ON IMPLEMENTATION |
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| 16.00 | Regulators point of view: Overview and update of the Hong Kong regulatory environment
- Regulating broadcasting and telecommunications services in a converging environment
- How should MobileTV be regulated?
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| | Ha Yung-Kuen, Deputy Director - General, Office of the Telecommunications Authority (OFTA), Hong Kong SAR
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| THE FURTURE LANDSCAPE FOR MOBILETV: WHAT'S OVER THE HORIZON |
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| 16.20 | Will Mobile TV be the ringtone of the future What do Mobile Network Operators and Broadcasters need to do to ensure the success of MobileTV?
Innovations in MobileTV offerings
Who will own and front the customer, Mobile Network Operators or Broadcasters?
What would be the pricing structures and revenue share model to propel growth? |
| | Gregg Creevey, Managing Director, Asia Broadcast Networks Ltd, Hong Kong Robert Kim, Senior Director Digital Media, Viacom Brand Solutions/ MTV Network Asia, Singapore Ringo Chan, Vice President, Wireless Development Asia Pacific, Turner International Asia Pacific Ltd, Hong Kong
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| 17.00 | Closing remarks and end of conference
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