11 - 13 September 2007, Conrad Hotel, Hong Kong
TV Anytime, Anywhere
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Conference programme       


CONFERENCE DAY ONE: 11 September, Tuesday
CONFERENCE DAY TWO: 12 September, Wednesday


last modified: 27/07/2007 12:26:33 (GMT)

CONFERENCE DAY ONE: 11 September, Tuesday
08.00Registration and morning coffee
 
09.00Chairman's welcome address
 
Bosco Fernandes, Joint UNTS Forum and GSHA MobileTV Working Group Chair,
UMTS Forum, UK

09.10Opening keynote address
 
BIG PICTURE: BUILDING THE MOBILE TV BUSINESS; HOW BIG WILL IT BE?
09.40Mobile TV: What is the winning model that will allow you to stay ahead of the market demand?
  • Adopting revenue sharing arrangements that create value for all stakeholders
  • How are mobile operators making inroads into the TV broadcast sector?
  • Is Mobile TV revenue model similar to mobile, to broadcast or a hybrid of the two?
 
Neeraj Roy, Managing Director,
Hungama Mobile, India
Pawan Gandhi, Head, Mobile TV & Video Experiences, APAC,
Nokia
Stefan Rust, Chairman,
Mobile Entertainment Forum Asia
Kristan Rivers, General Manager Asia Pacific,
Player X, China
Susana Rodriguez Urgel, Director of Online Channels and Mobile Commerce,
Telefónica España, Mobile Business Unit, Spain
Moderator:
Giodano Contestabile, Director, Asia Pacific,
Arena Mobile, Singapore

10.40Morning refreshments
 
11.10Developing a portfolio of services to attract mobile content consumers: The Mobile TV promise
  • Current market environment: Asia Pacific consumption patterns
    Opportunities open to new entrants
  • How to stay relevant: Challenges for operators and broadcasters in the industry
  • Achieving superior ARPU: What and where are the opportunities?
 
Prashant Gokarn, Partner,
Spectrum Strategy Consultants, India

STANDARDS AND FORMAT, SERVING THE CUSTOMER BETTER
11.40Broadcasting standard for Mobile TV - DVB-H, DMB, MediaFLO, WiMax. Getting the right format.
  • Which standards will dominate for MobileTV
  • Benefits and disadvantages of each technology. Understanding the technical challenges and opportunities for each format
  • Are satellite and terrestrial broadcast networks efficient alternatives to the mobile network?
  • Disruptive technologies - The WiMax story
  • Mobile Video Entertainment, solutions and interoperability
 
Gerrit Jan Konijnenberg, Director,
3G COMSYS, The Netherlands
Terence Lam, Senior Director, Product Marketing, Asia Pacific, Mobile Devices Business,
Motorola, Singapore
Juha Lipiainen, Director, Strategy & Business Development, Multimedia,
Nokia, Finland
Garth Collier, Vice President Asia Pacific - WiMAX,
Intel Corporation, Singapore
Moderator:
Bosco Fernandes, Joint UNTS Forum and GSHA MobileTV Working Group Chair,
UMTS Forum, UK

12.30Networking lunch
 
PROFITABLE BUSINESS MODELS: MAXIMISING MOBILE TV MARGINS
13.50The business opportunity presented by Mobile TV-Partnership between media content owners and mobile network operators
  • Delivering benefits from both industries: Outlining the business model for the deployment of mobile broadcast networks
  • How are Mobile Network Operators positioning themselves to capitalise on the development of TV services on mobile?
  • Identifying the strategies to promote MobileTV to the mass market
 
Francesco Pugliese, Mobile TV, Marketing DVB-H Director,
3 Italia, Italy
Thanit Chaiyaboonthanit, AVP- Value Added Services,
AIS, Thailand
Chuilei Wu, CEO,
Dragon New Media, China
Moderator:
Ishwar Jha, Sr. Vice President,
Zee Entertainment Enterprises Ltd, India
Stefan Rust, Chairman,
Mobile Entertainment Forum Asia

INNOVATIVE CONTENT FOR GENERATING REVENUE ON MOBILE TV: WHAT CONSUMERS WANT
14.20How should service or content providers repurpose TV programs for the mobile screen?
  • Identifying appropriate content for engaging your costumers
  • How to deliver compelling services profitably? Considerations about the key factors to be incorporated when developing content for mobile?
  • How MobileTV content should be billed?
 
Anthony Tse, President,
China Entertainment Television Broadcast Ltd, Hong Kong
Colin Miles, Executive Vice President, Co-founder,
i-POP, Singapore
Faisal Farooqi, CEO,
MouthShut.com, India
Ben Kinealy, GM of TV and Video Production, Mobile and Broadband,
Big Pond Telstra, Australia
Evgeny Kosolapov, General Manager,
United Fun Traders, Russia
Ishwar Jha, Sr. Vice President,
Zee Entertainment Enterprises Ltd, India
Moderator:
Richard Robinson, CEO,
Dada Mobile Asia, China

15.20Speed networking

You’ll be surprised at how much you’ll enjoy this. It’s designed to quickly introduce you to a large number of new contacts in one powerful session. These meetings initiate contacts that often last well beyond the two days of the conference, and often blossom into fruitful and lasting relationships

 
15.50Afternoon refreshments
 
REVENUE DRIVERS: ADVERTISING AND MOBILETV
16.20How will advertising revenue contribute to the global MobileTV value proposition?
  • How will the market for mobile advertising grow?
  • What kinds of advertising models are most appropriate for MobileTV advertising?
  • Where branded programming works?
 
Sean Rach, Managing Director,
OgilvyOne Worldwide Neo @ Ogilvy, Hong Kong
Adam Good, President Asia Pacific,
Tribal DDB Worldwide, Hong Kong
Craig Harvey, Director, MediaResearch - Asia Pacific,
Synovate, Hong Kong
Moderator:
Geoffrey Handley, New Business Director Asia Pacific,
The Hyper Factory, China

17.00Closing remarks from Chairman and end of Conference Day One
 
17.10Networking Cocktail
 
Register Now!

CONFERENCE DAY TWO: 12 September, Wednesday
09.00Welcome and opening remarks from Chairman

 

 
Bosco Fernandes, Joint UNTS Forum and GSHA MobileTV Working Group Chair,
UMTS Forum, UK

HOW TO INCREASE ARPU AND REDUCE CHURN THROUGH MOBILE TV- CASE STUDIES PRESENTATIONS FROM MOBILE OPERATORS
09.10M1: Launch of MeTV Case Study. Developments in user generated content: Can user generated content be monetized?
  • M1 is offering young Singaporean mobile users an opportunity to be producers and stars of their own video clips with the launch of MeTV, and even get paid for it
 
Neil Montefiore, CEO,
M1, Singapore

09.30Telefónica Móviles España: How one of the most advanced MobileTV projects in Europe managed to deliver best in class experience for custumers
  • Offering of cutting-edge interactive TV
  • Binding TV, radio and music services.
  • Lessons learned
 
Susana Rodriguez Urgel, Director of Online Channels and Mobile Commerce,
Telefónica España, Mobile Business Unit, Spain

09.50BigPond Telstra Case Study: the consumer value proposition
  • Strategies and lessons learnt in Mobile TV business after 18-month trials
  • Creating the customer experience through content and quality services
  • Marketing and service packaging to attract customers and increase ARPU
 
Ben Kinealy, GM of TV and Video Production, Mobile and Broadband,
Big Pond Telstra, Australia

10.10Morning refreshments
 
11.00Hutchison 3 Italia: Walk TV- How the expansion into media offerings boosted consumer stickiness?
  • Innovative payment models. What work best in the Italian market?
  • Is Mobile TV a niche service or if it will become something for the masses?
  • Future challenges in service delivery
 
Francesco Pugliese, Mobile TV, Marketing DVB-H Director,
3 Italia, Italy

11.20AIS, reaching out customers in Thailand through 2.5G
  • Deploying high quality 2.5G mobile TV services in order to reach out more mobile phone users
  • Delivering low cost, high value content
  • Operators response to consumers demand
 
Thanit Chaiyaboonthanit, AVP- Value Added Services,
AIS, Thailand

11.40Korean Market case study: Asia’s most important Mobile TV market
  • Mobile 2.0 Service in Korea
  • Key market trends in entertainment and media consumption in Multiple Network
  • New opportunities,  new business models for a new service
 
Hawk Sohn, Head of Business Strategy Research Team ICT,
SK Research Institute for SUPEX Management, Korea

12.00Networking lunch
 
INTERNATIONAL SHOWCASE - BROADCASTERS' BEST PRACTICE DEPLOYMENT
    
13.40Hungama Mobile: taking advantage of the massive Indian market
  • Still in their infancy, mobile TV services in India are ready to take flight
  • How is Hungama taking advantage of the potentially massive market
  • The Bollywood case: opportunties and business models
 
Neeraj Roy, Managing Director,
Hungama Mobile, India

14.00MTV case study: Beyond recycling TV shows
  • Creating compelling content to be delivered to mobile telephone screens
  • What teenagers want?
  • What is the perfect consumer experience
 
Robert Kim, Senior Director Digital Media,
Viacom Brand Solutions/ MTV Network Asia, Singapore

14.20Dragon New Media case study: First mover advantage
  • Providing consumers in China with new ways to experience and interact their favorite TV shows
  • Pioneering business models that deliver growth
  • What’s in the pipeline
 
Chuilei Wu, CEO,
Dragon New Media, China

14.40Turner's MobileTV case study: Creating customers stickiness
  • Delivering up-to-the minute news on an ongoing basis
  • Porting over TV products into the mobile platform and making them interactive
  • Overcoming challenges of implementation
 
Ringo Chan, Vice President, Wireless Development Asia Pacific,
Turner International Asia Pacific Ltd, Hong Kong

15.20Afternoon refreshments
 
15.40Astro All Networks case study: How to deliver compelling services profitably
  • Identifying appropriate content for engaging your costumers
  • Key factors to be considered when developing content for mobile?
  • How to embrace a new creative partnership with the audience
 
Francisco Villanueva, Head of Mobile,
Astro All Asia Networks, Malaysia

CHALLENGES ON IMPLEMENTATION
16.00Regulators point of view: Overview and update of the Hong Kong regulatory environment
  • Regulating broadcasting and telecommunications services in a converging environment
  • How should MobileTV be regulated?
 
Ha Yung-Kuen, Deputy Director - General,
Office of the Telecommunications Authority (OFTA), Hong Kong SAR

THE FURTURE LANDSCAPE FOR MOBILETV: WHAT'S OVER THE HORIZON
16.20Will Mobile TV be the ringtone of the future
  • What do Mobile Network Operators and Broadcasters need to do to ensure the success of MobileTV?
  • Innovations in MobileTV offerings
  • Who will own and front the customer, Mobile Network Operators or Broadcasters?
  • What would be the pricing structures and revenue share model to propel growth?
  •  
    Francisco Villanueva, Head of Mobile,
    Astro All Asia Networks, Malaysia
    Gregg Creevey, Managing Director,
    Asia Broadcast Networks Ltd, Hong Kong
    Chuilei Wu, CEO,
    Dragon New Media, China
    Robert Kim, Senior Director Digital Media,
    Viacom Brand Solutions/ MTV Network Asia, Singapore
    Ringo Chan, Vice President, Wireless Development Asia Pacific,
    Turner International Asia Pacific Ltd, Hong Kong
    Moderator:
    Giodano Contestabile, Director, Asia Pacific,
    Arena Mobile, Singapore

    17.00Closing remarks and end of conference
     

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