• Current market environment: Asia Pacific consumption patterns
• How to stay relevant: Challenges for operators and other players in the industry
• Adopting the technologies of the future for a faster ROI: 3G, 4G, WiMax, Convergence
• How significant partnerships and announcements are changing the Asia Pacific Mobile Communication landscape
• Achieving superior ARPU: What and where are the opportunities?

·         Success factors behind Japan and Korea data services

·         China 101. Billing and charging models

·         Content “Made in China”; its impact on the mobile content value chain

·         Best Practices for profitable operators and CPs partnerships

·         The competitive landscape; how to differentiate offerings in a highly competitive market

·         What are the winning strategies to penetrate and stay ahead in this market

·        Content Vs. technology – what will drive the profit for operators

·         Working with Content Owners to generate a win-win business model

·         South Asians love to communicate!. How to increase profit out of it?. Best practices.

·         Highly competitive market, very low ARPU. What’s next for players in the area?

·         Bollywood phenomenon and its reach

·        Content Vs. technology – what will drive uptake of new mobile services for operators

Power Lunch sponsored by

(By invitation only)

·         Explore how important can emerging Asian markets be for your mobile content strategy

·         Best Practices for Mobile Content  players; Profit, Growth and ROI

·         Opportunities and Threats: pre-empting the challenges when entering into these markets

·         Key drivers of success of Ringtones and ring back tones; lessons learned

·        Who are the  new entrants and how the key players are positioning  in the value chain

·         New distribution, pricing, marketing and payment models will impact the value chain

·         Business Models: can mobile replace portable MP3 player?

·        What’s next? How is the mobile music business model evolving

·         The business case for Mobile TV; ROI & pricing models

·         What have been the experiences to date; what viewers want to watch?

·         Developing content  specifically for mobile platform

·         Advertising on mobile TV: a profitable business model?

Closing remarks                    

·         Current Asian outlooks and trends; lessons learned

·         Best Practices from creating gaming experiences from leading brands

·         Beyond news alerts, what consumers want and are willing to pay for?

·         CNBC Mobile: best practices and pricing models. Lessons learned

·         Pioneering business models that drive growth

(Professionals, Managers, Executives and Businesspeople)

Gain invaluable insights into the key factors that influence the content this affluent chunk of your market buy, how they buy and why. This is an exciting format where the audience will dialogue with Professionals, Managers, Executives and Businesspeople about what content they are currently using in their mobile phones and what applications they are considering a must-buy.

            Hear firsthand where PMEBs are spending their dollars and 
            learn how to predict their next moves

• What innovations are fueling growth
• Offering exclusive content in order to be distinguished among competitors
• Mobile Content: Transforming the industry and expanding the experience.

·        Profiting from Content: how to maximise revenues from content services

·        Identifying challenges faced by the operators and other players in the industry

·        Understanding the impact of content on billing, payment and revenue sharing systems

• So many suppliers, so much content
• How to create and manage smart mobile content
• Best practices for mobile content delivery

·         Key factors for developing an attractive mobile offering.

·         Attract your customers by proposing right pricing, packaging and marketing

·         Maximise revenue through alliances

Session sponsored by:

Introduction by:

·         How mobile campaigns can deliver unique user experience, leading to significant revenue growth

·         The challenges of applying mobile strategies for TV

·         The lucrative potential in mobilising TV formats through licensing, sponsorship and content development

·         Case Studies: How broadcasters have launched successful mobile campaigns

·         Overview of global industry trends and successes

·         Acceptable levels of advertising: consumer’s breaking point

·         Building multiplatform response – TV, Mobile, Internet

·         Integrating Mobile into the marketing mix to generate higher ROI

Sponsored by

·        Examining how to develop VAS that maximises revenues generated from your  Mobile Deployment

·         Facilitating Rapid Delivery, discovery and control of mobile content

·        Packaging Compelling Content for a Hyper Segmented Market.

·         Usability and content delivery; what’s driving what?

·        Keeping innovation simple and intuitive, satisfying both emerging and developed  markets

·         Mobile device convergence and variety of content

·        Multi purpose devices fitting consumer lifestyles and mindstyles

·         Uptake and Current Trends of Location bases Service offerings across Asia

·         How the choice of technology impacts the services offered to operators

·         Successful strategies to fuel revenue

·         Rolling out LBS on Mobile Phones. - The Nokia N95 LBS Experience

Understand how to exploit the most slippery market available – the teens. The fickle youth market is a less entrenched consumer base and content strategies have to match the fluid and transient appeal of content.

Mobile Content World brings together a group of your core market – to help you understand what the draws are for them in mobile content, and what makes them turn on and how to generate profitable offerings. Can you afford not to listen to such a key demographic?

Music is today making an enormous contribution to the development to the digital economy. According to IFPI (The International Federation of Phonogram and Videogram Producers),  in 2005 consumers bought over USD 50 billion worth of mobile music and Nokia sold over 40 million music capable phones alone.

Mobile downloading took on a life of its own in the past year and markets still expect to a massive increase over the next 12 months. Few argue that the tide is rapidly rising, but how to seize this opportunity?

Learn how to  increase revenues from existing subscribers and attract new target audiences with content services such as ring tones, full music track, monophonic/poliphonic ringtones, ring back/ ring up tones, video music clips…, 

This Masterclass looks into the mobile business and is useful to all professionals involved in the VAS of  MNOs willing to (re) define strategy and (re) develop compelling and profitable Mobile music services

The Masterclass explores – and provides and answers to the following issues:

• Recognizing the value that every player brings to the value chain, and make the most out of it.
• Key success factor: Making it easier for consumers to cheaply download music
• How to extend the market by adding value to music downloads
• The impact of Viral marketing, cross selling and user generated recommendations when downloading music
• Successful Case Studies; what’s working and what’s not.

Note: Registration starts at 9.30 am. The workshop commences at10.00am and end at 4.00pm. Refreshments and lunch will be served at appropriate times