Mobile Content World Asia 2006

A fantastic conference and exhibition experience that generates wonderful discussion, great ideas for your own business and builds relationships with potential customers

The 1st annual Mobile Content World Asia 2006, held from 4 - 6 April 2006 at the Suntec International Exhibition and Convention Centre in Singapore, was a great success, with the 2007 show promising to be significantly larger in size with more indepth  content and new topics.

Final attendance figures for Mobile Content World Asia 2006 - in its inaugural year in Asia – confirmed the event as one of the most successful and focused mobile content show in Asia!

The event saw over 620 unique visitors and 195 delegates from Asia, the US, Europe and the Middle East congregate at the Suntec Exhibition centre from across the global mobile industry to do business in a decisive year for new multimedia services and growing markets, with an exhibit market place featuring 19 exhibitors showcasing their products.  

The event concluded with a big bang and with attendees' promises of attending again next year. Feedback from the delegates was encouraging, with most commenting on the high quality of speakers and the numerous networking opportunities which allowed as much time as possible for introductions to and relationships built with customers and partners.   There was spirited, and at times, intense networking among speakers and delegates during all networking sessions and refreshment breaks. 
 
The conference agenda provided a terrific line up of international speakers from across the major industry sectors and with a strong Asian component and the presentations received overwhelming endorsement from attendees. In particular, the Mobile Operators Power Panel sessions and Live Youth Focus Panel were enthusiastic received by our audience. Speed networking was also a great success– all participants reported wonderful results from this fast-paced introduction and business card swap.

Very well attended as well was the post-conference i-mode Masterclass, presented by Starhub and NTT DoCoMo.  The discussion was all about i-mode, with i-mode users, content owners and commercial managers sharing their insights, motives, challenges and opportunities faced with i-mode implementation.  

                                      
 
The two day-day conference at Mobile Content World 2006 attracted 195 high-level attendees. Mobile Content World Asia focuses on bringing top quality attendees, therefore  delivering a large number of business opportunities that sponsors, exhibitors, attendees and participants truly benefited from -- that was what made this event such a success!

“We are thrilled with the reception to the conference.  One of the things we tried to do was to bring in Mobile Operators, who have typically been a very noticeable missing segment from all the competitive conferences, to Terrapinn's Mobile Content events” – said Anne LeBoutillier, General Manager Telecoms & Media. It’s really important for us to design our conference agenda to drive participation from all the market segments and business parties that allow us to bring the right business partner to our sponsors and exhibitors.”
 
Marketing and PR

The marketing campaign was targeted and extensive. Sponsors and exhibitors enjoyed unrivalled branding and marketing exposure to their target audience. Our global marketing campaign utilized a number of delivery channels including direct mail, advertisements/inserts in industry publications plus email and fax announcements.  The entire campaign list was well research and highly targeted to ensure we reached the highest quality audience.

The supporting PR campaign also delivered with a large number of global press and broadcasters in attendance. Numerous interviews were undertaken at the event allowing speakers, sponsors and exhibitors press coverage and exposure to a wider audience.

WHAT'S HAPPENING AT MOBILE CONTENT WORLD ASIA 2007?

Big news for next year is that we are significantly increasing the size and nature of the whole event - Mobile Content World Asia 2007 will be held in Suntec City – Singapore, 27-29 March 2007 so please block your calendars today!
Please visit our website regularly over the coming months to see how we are developing and growing.

The inaugural Mobile Content World Asia 2006 event!

Hear what they had to say!

Mobile Content World Asia surpassed our expectations considerably, and provided us with many good leads, which will be keeping me far too busy over the next few days/weeks” Keith Russell, Business Development Manager Asia, Mobiqa

We had a great time and we managed to have lots of fruitful business contacts. Part of the success, no doubt about it, is the great positive energy the whole Terrapinn Team has shared with us and we are grateful for that” Faissal Houhou, Commercial Director - New Operations, mBlox

Mobile Content World Asia  is much better than other events I have attended in the region”  Benson Ong, General Manager, Wooworld

Conference is fantastic and good platform to meet persons over the Asia region. It's nice to be here again. Jay Kumar Jain, Content Head, Astute Systems technology Pvt Ltd