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Speakers 
 Mr Cyrus Allen,
General Manager, Customer Experience,
Telstra
As GM Customer Experience Cyrus is responsible for ensuring Telstra products offer customers the best possible experience in line with Telstra's "oneclick" vision. His key focus areas include user centred design programs to support optimal product design, making products work 'first time' when you buy them, and driving the mobile experience through ui design innovation.
Prior to joining Telstra in early 2004, as Director Global Content Alliances, Cyrus played a key role in the development and implementation of Sony Ericsson's world-wide content strategy where he built partnerships with some of the world's leading media and content brands. Cyrus also contributed strongly towards the collaboration activities of Sony's European operating companies as the 2002-03 Chair of Sony Europe's synergy initiative, EuroTop Ideas Committee.
Cyrus' previous experience includes global product and business management roles in Ericsson's former satellite business unit, as well as Product & Brand management activities in Ericsson Australia’s mobile operation.
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Mr Andrew Apostola,
Creative Director,
Portable Film Festival
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 Mr Sebastian Baldwin,
Group Manager, Wireless & Location,
Sensis
A key member of Sensis' Interactive division, Sebastian leads the strategy, product development and commercialisation of Sensis' mobile applications. Drawing on the strength of the Sensis network, these leading applications help Australians find, buy and sell when on the go. Prior to this, Sebastian was National Manager for the leading lifestyle website CitySearch®, which was acquired by Sensis in 2002. Sebastian has also previously held the position of Divisional Sales Manager at Sensis, leading a 170 strong Yellow Pages® and White Pages® sales division. Before joining Sensis, Sebastian was Vice President, Operations at Moderngroove Entertainment Inc., assuming responsibility for multiple business units including marketing, sales, finance, human resources and administration.
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 Mr Frank Chindamo,
President and Chief Creative Officer,
Fun Little Movies
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 Mr Tommaso del Re,
Head of Mobile,
Yahoo!7
Tommaso Del Re joined Yahoo!7 in 2005 and is the Head of Mobile. In this role he is responsible for mobilising world-class Yahoo! products and services with innovative content, and ensuring that these are readily accessible to the Yahoo!7 community.
Prior to Yahoo!7 Tommaso was the strategic alliances manager for Sharman Networks where he led content strategy development and implementation working with a number of record labels, distributors, film producers and artist management agencies.
Before locating to Australia in the early 2000s, Tommaso held various roles in the United Kingdom including e-commerce manager and project manager for the Telegraph Group, the publisher of The Daily Telegraph newspaper.
He was also the new media marketing and strategic development manager for Whittard of Chelsea, a high-street tea and coffee retailer, as well as a strategic alliances and marketing manager for Bertelsmann AG, where he managed a 550 million USD worldwide strategic online marketing relationship between Bertelsmann and AOL Time Warner.
Tommaso holds a Bachelor of Business and Economics from the Universita Cattolica Del Sacro Cuore in Milan, Italy.
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 Mr Richard Fink,
Director, Consumer Wireless Services,
Telstra
Richard is Director of Wireless Consumer Data Services within Telstra's Wireless & Mobility product group. In this role, Richard has accountability for the critical initiatives to lift Telstra's growth of wireless data, including rich mobile multimedia, device customisation, community applications and location based services. He and his team were responsible for delivering many of the new mobile applications to support Telstra's Next G network launch in October 2006. Richard has a breadth of experience across the mobiles portfolio with previous key roles in Prepaid, Messaging & Voice.
Richard joined Telstra in 2000, working within the Mergers & Acquisitions group, and then moved to Group Manager, Strategic Marketing for the SME customer segment in 2001. In this role he was responsible for strategy & planning across the marketing mix for Telstra's SME customers.
Prior to joining Telstra, Richard worked was Manager, Corporate Finance at Andersen working across acquisitions, divestments and capital raisings for a number of communications and mining clients. Graham has a Bachelor of Laws from the University of Western Australian, and holds a Graduate Diploma of Applied Finance & Investment from Financial Services Institute of Australasia.
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 Mr Bruno Fiorentini,
Chief Operating Officer,
Yahoo!7
Bruno Fiorentini was appointed as chief operating officer of Yahoo!7 in August 2006. In this role he is responsible for developing the Australia Yahoo!7 product strategy and roadmap, developing new products designed for the local market and supporting existing applications and products.
Prior to his appointment as COO, Bruno held the position of South America General Manager of Yahoo! Brazil and Yahoo! Argentina where he was responsible for tripling the size of the business from 2003 to 2006. Bruno has worked for Yahoo! since 1999 and has had direct reports across the business including Sales, Business Development, Marketing, Product and Engineering departments.
Before his career at Yahoo!, Bruno was the founder and president of Brazil’s first Internet consulting firm that focused on technical solutions, e-commerce and online marketing strategy, Neoris/Medialab. He was also the marketing manager for Banco Nacional/Unibanco, a major Brazilian bank.
Bruno Fiorentini holds a Masters of Business Administration in Marketing and a Bachelor of Arts in Economics.
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 Mr Jack Ford,
Managing Director,
Sony Pictures Television International
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 Mr Gunnar Garfors,
Director of Development, Division of Development and New Media,
NRK
Gunnar Garfors is Director of Development in NRK's Division of Development and New Media. He has contributed to the Norwegian Broadcasting Corporation's leading position in the mobile sphere through the launch of i.e. live TV on mobiles, advanced interactivity and real time 3G video on national television. Garfors is also in charge of developments within Digital TV, radio, the Internet and other new media. He holds a Master of Management Degree from Norwegian School of Management and a Bachelor's Degree in Broadcasting from Falmouth College of Arts in the UK. The 31-year-old is originally a journalist and worked in various media companies in Norway and abroad before joining NRK in 2000. He regularly presents NRK’s new media innovations on conferences around the world.
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Mr David Green,
Head of Infotainment,
Vodafone
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 Dr Pawel Grochowicz,
General Manager, Next Generation Consumer,
Telecom New Zealand
Pawel and his team design and business-build the future evolution of Telecom’s mass market service provider arm. Key activities span offer and product design, operating model design and ensuring the key enablers are in place across all aspects of the organisation. Pawel joined Telecom three years ago and his prior roles included supporting COO Consumer with strategic advice and leadership of the NZ Market Strategy team formed when the clear requirement for closer alignment between the then separate fixed line, mobile and ISP business units started becoming apparent. Telecom has since restructured from the line-of-business focus to customer segment focus. Pawel came to Telecom after several years with McKinsey & Company, where he consulted on revenue enhancement and organisation design to senior management of some of the largest companies in the Asia Pacific. At McKinsey he was a member of the Telecommunications, Retail and Marketing Practices and worked in several sectors including telecommunications, financial services and retail. His work included core leadership of large turnaround programmes resulting in significant changes to business mix and performance lifts of the client organisations. Pawel holds a doctorate in Measurement Science from London where he subsequently worked with Birkbeck College, University College and Imperial College, and a science masters degree from Marie Curie University in Poland where he was born and grew up. Pawel sits on the Plenary Forum of the Fixed-Mobile Convergence Alliance and is a prolific international speaker on evolution of telecommunications services and markets.
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Mr Martin Hoffman,
Managing Director,
Loop Mobile
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Ms Amanda Hutton,
General Manager, Products and Services,
Three
As General Manager of Products & Services, Amanda is responsible for setting the strategic direction for the broad range of 3G products and services such as content portal services, messaging, email, video calling, mobile broadband, internet and data services. Amanda leads the teams that manage the 3G products on an end-to-end basis, including negotiating alliances with key partners, product concept and development, managing in-market products and pricing, promotion and usage initiatives.
Amanda has been with Hutchison Telecoms since 2001. Prior to this position, Amanda held roles as the Head of Content and Corporate Lawyer. Before joining 3 mobile, Amanda was a commercial lawyer, both in-house and in private practice at a large international law firm.
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Mr Luke Janssen,
CEO,
TigerSpike
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 Mr Jason Jercinovic,
Managing Director,
Comunicator Interactive
Prior to joining the wireless marketing revolution, Jason ran the Australian Digital unit of EURO RSCG 4D, the interactive development and branding unit for the worlds largest marketing organization. Before relocating his family from the Big Apple to Sydney in 2002, Jason was the founder and chief executive of an award-winning New York-based digital solutions company (Iguana), subsequently acquired in March 2001. Jason started his career at Anderson Consulting.
Jason has comprehensive experience ranging from digital to direct, from traditional advertising to innovative integrated strategies. Known for his enthusiasm in using technology to market services and brands, as well as developing innovative advertising strategic approaches for his clients, Jason is avid about technology, innovation, communication and all things digital.
Jason has over 11 years experience developing integrated marketing solutions across many diverse brands and verticals including; Tourism Australia, Northern Territory Tourist Commission, American Express, Discovery, Johnson & Johnson, Intel, Microsoft, Harpers Baazar, Colgate, Sony, Aiwa, Panasonic, MTV, Chase, Dell, Cunard, Ansett, Huggies, Pepsi, and Kleenex to name a few.
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 Mr Olivier Laury,
Content Director, Mobile Multimedia Services/imode,
Bouygues Telecom
Olivier Laury has been working for Bouygues Telecom, one of the three french GSM networks, for more than 10 years. He has occupied various managing positions in sales and marketing, including postpaid then prepaid business line manager. He presently is in charge of the mobile multimedia content offer, with a strong focus on i-mode, and more globally of the relationships with all content providers. Aged 41, Olivier Laury holds a MS degree in management from M.I.T. .
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 Ms Annie Mackin,
Head of Content,
Three
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 Mr Mike McCabe,
Director of Mobile,
EA Asia
Mike McCabe joined Electronic Arts, the world’s largest independent interactive game developer and publisher, in March 2004 and is currently its Director of Mobile in Asia.
Mike McCabe’s role is to manage the development and publishing of content for the rapidly developing mobile gaming business in some of the most exciting markets in the world. EA Mobile is one of Electronic Arts most important new content initiatives and provides a unique new gaming platform for exploration. Mr. McCabe is charged with creation of new business structures and operations through the forging of strategic alliances with carriers, developers and content distributors.
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Mr Gavin Parry,
General Manager, Sales and Digital,
Sony BMG
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Mr Tim Parsons,
Co-Founder,
Mobile Monday Sydney
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 Mr Jon Penn,
Senior Vice President, Asia Pacific,
FremantleMedia Licensing Worldwide
FremantleMedia is a UK head quartered global television producer and distributor. Jon runs FremantleMedia’s Asia Pacific consumer entertainment business. Focusing on brand and promotional licensing and interactive & mobile, Jon and his team generate business out of licensing IP rights in the properties to consumer products companies, mobile operators, publishers and DVD distributors. FremantleMedia’s local TV properties include The Biggest Loser, Australian Idol, Quizmania, Temptation, Family Feud, Jamie’s Kitchen, Neighbours, The ConTest and Comedy Inc.
Prior to joining FremantleMedia in 2001 Jon held a variety of marketing and business development positions with Fairfax Digital and Compaq Computer Corporation (now HP).
Jon holds a bachelor of commerce majoring in marketing from the University of NSW.
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Mr James Quintana-Pearce,
Senior Correspondent,
MocoNews.net
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 Kristan Rivers,
General Manager Asia Pacific,
Player X, China
Based in Beijing, China, Kristan D. Rivers is head of Asia/Pacific for mobile media publisher Player X.
Prior to this, Kristan was head of Asia/Pacific at mobile games publisher Kayak Interactive, where he was responsible for creating profitable relationships with games developers, mobile operators, portals, and handset manufacturers.
Kristan has a history of working with very cool pocket-size connected devices. He was previously involved in the launch of Apple’s Newton PDA, and more recently launched and headed (as general manager) the Asia/Pacific arm of Digital Bridges (now I-play), a publisher and developer of games for mobile phones, and was head of mobile business at Glasgow-based avatar technology developer D.A. Group, where he spearheaded their creation of a mobile business division. Kristan has sold content services to numerous mobile operators globally, on every continent except Antarctica.
A native Texan, Kristan has lived in the U.K., Japan, South Korea, and China for the past eleven years, during which time he has been trying to decide whether the ultimate retirement plan should involve running a whisky distillery or a sake brewery. He has an MBA from the University of Western Ontario, and once held the high score on the Sega Rally arcade game at Gatwick airport for over five weeks. He is married to a gorgeous and feisty Scottish lass and has two daughters.
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Ms Claudia Sagripanti,
Chairperson,
AIMIA
About Claudia Sagripanti
Claudia Sagripanti is a Director of VentureOne providing strategy advice to a range of clients including: Amethon Solutions, eHound, 5th Finger, HWW Limited, Macquarie Bank Limited and Mobile 365.
Claudia has specialised in the digital media and mobile sector for the last five years and currently chairs AIMIA’s Mobile Content Industry Development Group (www.aimia.com.au/mobile). Previously Claudia worked for a number of years in the business information sector in senior management roles, in Australia, Asia and South Africa. She began her working life as a corporate banking analyst.
Claudia has written and presented on various topics including the mobile content landscape, raising capital and mobile marketing. She is currently consulting to companies in mobile content, media and IT.
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Mr Emmanuel Sanquet,
Director, Wireless Business Development, Asia and Latin America,
Google
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 Bob Schukai,
Vice President,
Turner Broadcasting
Bob Schukai is vice president of wireless and broadband technologies for Turner Broadcasting System, Inc., (TBS, Inc.). In this capacity, he is responsible for global research and development activities for TBS, Inc. in the areas of mobile/wireless, broadband, Internet protocol television (IPTV) and games. Schukai is based in Atlanta and reports directly to Alastair Hamilton, corporate senior vice president of platform research & development and worldwide distribution technology for TBS, Inc.
Prior to joining Turner Broadcasting in early 2005, Schukai spent more than 18 years working for Motorola, Inc., in the United States and United Kingdom. Most recently, he served as director of global 3G strategy and business development for Motorola, overseeing global strategy and business development activities for 3G handsets. While at Motorola, he was also involved in research and development; engineering; design, development and management; and product marketing and strategy.
Schukai holds a bachelor of science degree in electrical engineering from Rose-Hulman Institute of Technology and a master’s degree in electrical engineering from Arizona State University. He is a 20-year member of the Institute of Electrical and Electronics Engineers (IEEE), a technical and professional association of more than 365,000 individual members in approximately 150 countries. Schukai also represents parent company Time Warner, Inc. in the Open Mobile Alliance broadcast working group, which is tasked with developing globally interoperable standards for mobile telephony.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
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 Jim Shomos,
Creator and Executive Producer,
Forget The Rules
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 Mr Damian Smith,
General Manager, Digital Media,
Network Ten
Damian Smith joined TEN in July 2006 as General Manager, Digital Media. From 1998 until 2004, he held various roles with NASDAQ-listed search engine, LookSmart, including CEO in 2004.
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 Mr Dorian Spackman,
Head of Business Development & Marketing, Content Business Unit,
Acision
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 Mr Damian Thompson,
CEO,
mobiK
Damian Thomson is responsible for developing the mobile enterprises of investment bank and venture-capitalist Sooncorp. A pioneer in marketing-sponsored media services, Sooncorp incubates a portfolio of technology-based start-ups in the online mobile media space.
Currently, one focus is ‘mobiK’: a global youth-focused online community. Already established in Asia, mobiK is about to launch advertising-sponsored free mobile services in Australia.
Damian has extensive experience of developing business initiatives in the Asian market, particularly India, Australia and New Zealand. In 2006 he delivered strategic consultancy to Indian mobile services provider E-charge. Prior to his Sooncorp appointment, Damian headed the Enterprise Division of Trend Micro Australia and New Zealand. Before this, Damian was co-founder and general Manager of Zento, Australia’s first managed security services provider.
Damian attended the University of South Florida, and is currently undertaking a Masters degree in Applied Finance and Investment.
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 Mr Roberto Vannini,
Executive Managing Director, Mobile,
Telstra
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 Mr Craig Wax,
Regional Managing Director, Search Marketing Australia, New Zealand, India and South East Asia,
Yahoo!
Craig Wax is the Regional Managing Director of Yahoo! Search Marketing for Australia, New Zealand, India and South East Asia. Craig joined Yahoo! in 1999 and was appointed to this position in 2005 after working as Senior Director of Yahoo!’s US Marketing and Corporate International Marketing teams. In the role of Regional Managing Director, Craig is responsible for launching the Search Marketing business throughout the region and overseeing daily operations.
During his 19-year career, Craig has established himself as an expert in both the US and international marketing sectors. Prior to joining Yahoo!, Craig worked in finance, sales and marketing roles at Exxon, Procter & Gamble, and General Mills where he excelled at setting strategic vision, building brands, developing teams and executing against business plans.
Craig holds a Bachelor of Business Administration with honors in Finance & Marketing and a Masters of Business Administration with distinction both from The University of Texas at Austin.
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 Mr Oliver Weidlich,
Mobile Customer Experience Specialist,
Ideal Interfaces
Oliver draws on a background in psychology, experience in usability and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has consulted to clients such as; Hutchison, Optus, Telstra, Orange, Holden, and Motorola.
He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, including 2G, 2.5G and 3G devices, portals, applications and content. He has conducted field research into future mobile usage and the interaction between the mobile device and other technologies.
Oliver is a judge, author and speaker on the mobile customer experience.
Ideal Interfaces is a founding member of the AIMIA Mobile Content Industry Development Group and Oliver is playing a key role in the design and project management of the Australian Mobile Phone Lifestyle Index which looks at mobile content usage in the local market.
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Mr Shane Williamson,
Co-Founder,
Mobile Monday Sydney
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 Ms Jennifer Wilson,
Managing Director,
HWW
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