Knowledge Process Outsourcing and Offshoring 2007

12 - 14 June 2007, Raffles City Convention Centre, Singapore

Smart move

Event marketing

KPO Asia 2007 implements a strategic year-round marketing campaign that guarantees quality attendance by giving event updates – program content, speakers and sponsors – to all outsourcing stakeholders in the region and globally.

The KPO Asia team has the market knowledge to develop and actualize integrated and comprehensive marketing campaigns that incorporate key elements of the KPO value chain.
Open and dynamic marketing opportunities exist to enhance your organisation’s reputation and profile in key target markets.

KPO Asia and its stakeholders are strategically positioned to benefit from the following marketing channels:

Advertisements in reputable trade publications
Close partnerships with key industry media ensure year-round strategic advert and editorial placements in print media for maximum exposure and impact
Internet marketing
The KPO Asia 2007 website will be continually updated and open for online registration and inquiry. We invite you to link your website to ours for a wider, more complete industry reach. Linking your website to ours mean higher traffic for your site. Selected clients are sent electronic updates on the event.
Direct mail
From now to June, brochure mailings will be made to corporate users in outsourcing-related verticals. Terrapinn has a fully relational database that allows careful targeting of key prospects.
Industry associations
Event publicity is extended through close partnerships with key relevant organisations
Fax and email marketing campaigns
Timely and regular printed newsletters, fax and email marketing campaigns will be rolled out to create event awareness and drive businesses to the website. Marketing intensity increases with event proximity.
Telemarketing
A dedicated team of account managers will connect with key target delegates to secure their attendance.