• IMS products, introduction challenges, market forecasts
• New IMS value chain
• IMS deployment strategies from mobile, fixed and cable perspective
• Motivation for IMS test beds

• Current customer adoption to 3G services with and without an IMS service
• Collaborative services and their relationship with 3GSM
• What is FMC? And what shall be a measurement of success?
• Value added services within a packet data and circuit switched network
• Strategies for offsetting the cost of IMS and 3G with collaborative services

• Drivers for IMS
• Key aspects of IMS technology 
• Transition to IMS 
• Next generation services and IMS 

• Blending real-time and non real-time multimedia services
• Optimising the application life cycle through rapid service creation and deployment
• Personalisation for increased customer satisfaction

• The importance of policy and control in the packet layer in IMS/FMC/NGN networks.
• Intelligent network solutions for IMS-FMC architectures
• Seamless integration via standards-based interfaces
• Smooth evolutionary path to converged network

• Meeting "here and now" end user needs 
• Enabling enhanced and new end user services
• Enhancing the mobility experience
• A case study

• Walled garden, smart pipe or a federated IMS – which is the optimal operator model
• Is a self sustaining, operator centric model desirable for the customer? Could this stymie service innovation?
• Can IMS successfully produce a third party ecosystem and establish the operator as the dominant force in the future communications value chain?

• Differentiated services to small, medium and larger enterprises
• Hosted IP PBX alongside traditional class five telephony-over-IP
• Lowering operational costs
• Providing seamless managed multi-service products and services
• Increasing management flexibility

• Creating a reverse digital gap – 100Mbps broadband access for the mass market.
• Starting from scratch – no legacy inhibitions
• Building a FTTB 1Gbps-to-the-home network for US$130/home pass
• Product differentiation – a new entrant must deliver a quantum improvement in value and service
• Tearing down the pay tv monopoly barriers, IPTV for the mass market

• What is driving fixed and mobile operators to deploy IMS? 
• How soon will this market develop in Australia and why? 
• Examining customer demand and potential services 
• How will ARPU likely change over time?

• IMS from a content owner perspective
• The importance of protecting content
• The need to liberate content to attract users
• Digital Rights Management vs Business Rights Management

• Secure IMS? Why?
• The IMS Security architecture explained
• Key security mechanisms: a layered approach
• Access layer, interconnect layer, core network layer, application layer
• Beyond 3gpp: securing an all IP network

• How should you reengineer existing services, to make them IMS compliant/SIP compatible? e.g., network applications, packet services, voice mail, sms
• What are the costs of migrating legacy services across, and is it really profitable to do this? 
• How does interconnection between legacy and IMS work? 
• What are the main strategies and challenges for migrating legacy services and subscribers?

• Building an essential enabler of interoperability and interworking 
• Gaining commercial success of IMS or SIP services
• Enabling the delivery of converged services across multiple networks so that both basic telephony and web based services can be used simultaneously
• Achieving interworking to ensure efficient, high quality and cost effective delivery of service
• The significance of SIP, IMS and the IPX (IP eXchange) principle

• Why IP is different from traditional PSTN
• The myth of QoS
• Designing IP networks for voice over IP
• Changing towards an IP networked world

• Real examples of VoIP, IMS, PTT, complex service problems and customer-centric management solutions
• Potential impact on the customer experience
• Managing and troubleshooting to ensure IMS services and profits
• Service and customer assurance measurements to ensure a great customer experience

Agilent speaker

• Driving more revenue by enabling support for new multimedia services
• Surviving and winning through differentiation
• Increasing usage, building new revenues, and reducing churn through next-generation services
• Achieving economies of scale and accelerating time to market through segment specific solutions
• Moving toward a single environment to support all services 

• OSS/BSS challenges in moving toward 3GPP IMS architecture
• Approaches to overcome them
• Product portfolio management, subscriber provisioning and self-care
• Session QoS management and real-time rating
• OSS requirements for supporting emerging business models

• Ensuring that the OSS will evolve alongside the changes in the network
• Being ready to support these new services
• Supporting a greater choice of payment options to match a broader range of services
• Delivering these services in real-time: rapidly re-configuring service components
• Order fulfilment: providing network connectivity and application-level services
• Coordinating through the OSS and network management system
• Using OSS to make use of the large amounts of data IMS elements will generate

• Next generation information infrastructure (CADS) and its role in IMS 
• Enabling accelerated application development and interaction with business and operational systems
• Supplementing functions and processes enabled by IMS with the horizontal platform capabilities provided by SDP
• Relating to legacy OSS/BSS systems

1. IMS and Service Delivery Platforms
2. Securing and IMS Network
3. Identifying Killer Apps
4. Deployment Issues and Workarounds

• How adequate are current standards
• ACMA's approach to VoIP in the context of the current regulatory framework for voice services
• How ACMA is addressing emerging NGN issues
• Licensing framework and regulatory issues for IP telephony services

• IP multimedia services  
• IMS and IPv6
• Example of peer-to-peer IP connectivity
• Technology and application trends
• Multi-access IMS
• Conclusions

• Promising access-agnostic multimedia services and FMC
• Rapidly evaluating and converting network architectures to experience cost savings
• Time-to-market considerations
• Overview of the critical components that will deliver on IMS potential

    1. IMS Drivers and Overview

• The Start: internet evolution and converging networks 
• Next generation networks (NGNs), future business models and prospected services 
• Towards uniform service delivery platforms (SDPs) - evolution of IN/CAMEL/WIN, JAIN, OSA/Parlay, IMS
• Architecture principles of classic telecommunications and all IP networks 
• IMS as target NGN SDP & related standards bodies (3GPP, 3GPP2, ETSI TISPAN, ITU-T, Packet Cable, A-IMS, OMA, etc)

2. IMS Basics: SIP and Diameter

• Basic SIP architecture and operation 
• SIP VAS provision 
• Basic diameter architecture and operation 
• Diameter applications

3. IMS Standards (mainly 3GPP Release 6)

• Standards overview (Release 5 vs. Release 6)  
• Key components (x-CSCF, MG, MS, SIP-AS, HSS) 
• Key interfaces and interactions (Mw, ISC, Sh, Cx/Dx) 
• User identities and service Identities 
• Registration and session control 
• Charging (online / offline Charging, Ro, Rf) 
• QoS issues (SBLP, PDF, Gq, COPS, etc. ) 
• Security issues (IMS AKA, GAA, GBA, Ua/b, Zn, Zh) 
• 3GPP Release 7 outlook

4. IMS Service provision principles and interfaces

• General AS operation and interfaces (ISC, Sh, Rf, Ro, Ut) 
• AS service provisioning in the IMS (filter criteria vs. service identities) 
• AS operation modes and example call flows 
• Service brokering / orchestration

Course times and documentation
Registration starts at 9.00am. The Masterclass will commence at 9:30am and finish at approximately 5:00pm. Lunch and refreshments will be served at appropriate times. Participants will receive all Masterclass materials.

Call + 61 2 9021 8807 to guarantee your place and take advantage of this limited offer.