Event Marketing

IMS Multimedia Subsystems Australasia 2007 will implement a strategic year round marketing campaign that will delivery quality attendance.  The campaign will ensure that all pertinent professionals and executives within Australia are informed of the event, its speakers and sponsors.

Highly flexible and dynamic combinations of branding opportunities exist for sponsors and partners – before, during and after the event.  Your name will be in front of tens of thousands of professionals, guaranteeing enhanced reputation, profile and awareness amongst your target markets.

We will use the following channels to promote IMS 2007

Conference brochures
A full colour direct mail piece, with full program details and speakers, will be mailed to key executives. The brochure will also feature sponsors ads, logos and write-ups.

Telemarketing
A dedicated team of telemarketing personnel will be assigned to promote the event to key senior executives commencing 15 weeks before the event.

Fax and email marketing campaigns
E-newsletters, fax and email marketing campaigns will be systematically rolled out to create awareness and drive traffic to the website, increasing in intensity as the event approaches.

Advertisements in Trade Publications
Working closely with industry publications and media partners, advertising and editorial campaigns will be strategically positioned throughout the campaign for maximum impact.

Event web site
The event website will be continually updated and open for on-line registration and inquiry.

Banner ads and listings
Banner ads and calendar listings will also be procured with appropriate industry portals to further enhance and promote online awareness of the event. 

External Parties – Associations
We will be working directly with associations throughout the region in augmenting our direct marketing and promotional efforts. The associations who endorse our events will further promote the event to the members by means of Direct Mail, E-broadcasts, Fax broadcasts and Advertisements in the associations’ newsletter

Sponsors marketing
We always work closely with our partners to ensure we are targeting their preferred audience.

Press releases
A PR campaign will be planned and disseminated via fax broadcast to all trade press and regional dailies, radio and TV. The press releases will announce the show’s progress and developments as well as highlights to expect. Follow-up will be done with press to secure interviews with key speakers on the day of the event.

In summary, we will help you generate business leads, enhance your profile and identify new business opportunities.

And the earlier you confirm your participation, the more marketing benefits and the greater ROI you will get.