• Realigning and reinvigorating your focus to ensure success 
• Delivering value to your customers  
• Innovation and implementing  strategies going forward 
• The next battlefront for floral industry
  

• The challenges and opportunities facing suppliers 
• How will trends in the impact on suppliers’ success 
• Impact of the green agenda on retail drivers and suppliers
• What will the future of your business look like?
  

• Impact of purchasers buying on longer contracts and virtual auctions
• What has been achieved and what will be achieved through further consolidation?  
• Increased investment and competition in the industry  
• Implementing a collaborative approach towards sustainability and quality of products with growers

• Creating a benchmark for a social code of conduct 
• How can programmes benefit the wider floral industry?
• Successfully harmonising practices among suppliers and retailers
• What will the sustainable company of 2020 look like?

• Maintaining and enhancing economical viability of flower farming 
• Integrated technology platforms: using the best available technologies 
• R&D into crop protection: enhancing your business   
• Going forward - addressing the environmental and social issues
  

Africa farmers have to adhere to stringent environmental and ethical standards, which is a lengthy and expensive procedure.  After years of moving businesses to successfully market compliance growers are suddenly faced with lessening the carbon footprint.  What does this all mean?

• Engaging in the community and the impact of closing off the market  
• The fear of eco-brands for growers?  
• What can growers do in the developing regions?
• The implementation of new technologies 

Sher is now the world's largest producer and supplier of roses. Hear about their innovative sales model and how they are implementing corporate social responsibility

• The current state of the US floricultural market 
• Legislation update: where we stand today and its impact   
• What should suppliers look for when approaching the market?
• What are the opportunities outside South America? 
• Investing in the domestic US production market 

• Developing integrated pest management systems
• Increasing environmental sustainability practices 
• Promoting workers' welfare 
• Best practice in production and quality moving forward
  

• A year on: developing partnerships with Ethiopian companies 
• Where should a retailer look and how to approach the market
• Internal transport constraints and infrastructure development

Tsegaye Abebe, Chairman, Ethiopian Flower Association

• Managing demand, capacity and inventories in India: what is happening? 
• Building customer confidence: understanding demand
• Installing quicker response mechanisms in growers to help meet demand
• Success and failures to date
  

• Building relationships with Turkish suppliers: what is the capacity of the market?
• Current update on technical competencies and shortfalls 
• Current export goals for the floral industry
• Export problems that need to be overcome
  

• Responding to the changing internet consumer 
• The new role for the e-store in responding  
• Delivering a strong online and offline proposition: getting the right mix 
• Staying ahead of the curve: the future for ecommerce

• Reaping the benefits of a customer rewards that drives brand recognition 
• Creating incentives for your customers to register online and in-store 
• The importance developing a rewards programme that is multi-channeled 
• Ensuring the ongoing importance lure to the customer: marketing initiatives 

• Analysing the potential to reduce customer abandonment post-holiday period
• Techniques available during the holiday to get customers to return off-peak 
• Evaluating your post-holiday ecommerce strategy 
• What lessons can we learnt from other industries?
  

• Developing an integrated internet offering 
• Launching a new ground-breaking sales services
• Enhancing and developing relationships with members and suppliers 
• The future of floral businesses 
  

• New methods to reach new consumers: what lessons can retailers learn from other industries 
• Who are the customers that we should be trying to reach? 
• Lessons to be learnt from mass market 
• Implementing your new strategies
  

The Flower for Kids programme aims to inject new life into the cut flower industry globally.  At a time when the industry is facing increased competition for and disinterest from Generation X it provides a framework for capturing lost revenue 

• The marketing cocktail for floral sales: getting the right mix
• Changes in consumer behaviour and actively engaging with them
• Using unconventional and cost effective ways to get your message across
• Prioritizing activities over the next 2-3 years
  

• Pharmaceutical requirements for audit, validation and compliance
• The benefits and lessons for the flower industry 
• RFID and new technology for the pharmaceutical supply chain 
• Moving forward: the next stages for the industry

• Managing cold chain distribution: pitfalls and strategies
• Identifying the potential solutions in transporting flowers
• Implementing new products: which industries segments are getting it right?
• Passing on the cost and message to customers

• Innovation: the key to the future of the floral industry? 
• Traditional concept of floral and looking at new approaches 
• Supply chains: traditional vs. new channels 
• Ensuring success in the future

• Segmenting as a key first step to personalizing: what kind of experience should you create?
• Ensuring the evolution of your value chain results in your logistics operation
• Taking a closer look at your customer base to truly understand who they are
• Supply chain sustainability: meeting your customers new expectations and the impact on floral suppliers 
• How to connect brand with your customer base 
• Adding in-house operations to increase service provision