Conducted by
C.W.Cheung
Consulting Director, Greater China
OVUM Consulting, Hong Kong

Objective
The changes in the telecommunication sector has propelled the carriers to adapt and explore new strategies. The new competitive landscape has created ample opportunities for the carriers to expand their business and increase their revenue.

In this workshop, you will learn with your other peers in the carriers industry about identifying new strategies, how to re-model your business and services and how to exploit the emerging technologies to increase your market share to generate higher revenue.

Agenda

Fixed line operators need to identify an aligned set of innovative strategies, and have them implemented relentlessly in a highly diversified and rapidly changing market

Asia Pacific is one of the most diversified and complicated telecom markets in the world. Fixed line operators, that have suffered from access and bandwidth commoditisation, fixed mobile substitution, increasing risk exposure to regulation policy, and continuous decline of voice revenue, need to find the right paradigm shift for sustained success.

How companies recognise and determine the right core competence for sustained success at the cross-road leading to next generation business?

• Retail or wholesale
• Next generation infrastructure and service platform
• Service and content businesses

What are the right mix of growth strategies for diversified markets and customer needs?

• Developing versus maturing markets
• Consumers versus enterprise

Pre-emptively redefining the core business and managing major stakeholders relationship for maximising returns whilst mitigating risks

• Partnership management
• Regulator
  

Case study

• Review lessons learnt from misalignment in strategic fit and implementation of strategies

About your masterclass leader

CW Cheung is the Consulting Director of Ovum Consulting Greater China based in Hong Kong. CW has worked with a number of leading telecom operators, service providers, vendors, regulators and management consultancies in the Greater China region for more than 24 years. He is an industry expert in a full array of fixed and wireless telecom operations encompassing industry competitive analysis, market entry strategy, strategy planning, telecom policy and regulation, business management and business operations management (including marketing, front office and back office operations).

Registration for masterclass commences at 8.00am. Masterclass will start at 9.00am and end at 5.00pm. Refreshments and lunch will be served at appropriate times.

• Identifying current and future prospects in the Asian telecommunication sector: How emerging technologies can affect your service offerings?
• What are the commercial opportunities presented in the restructuring of Asia and international telecommunications markets?
• Cost and service implications of moving to a merged network
  

• Strategic implications of network control in an all IP age
• The control of the global infrastructure: What are the risks and opportunities this presents to regional and global carriers?
• What new network builds are emerging, and what will be the effect on pricing, demand and new service offerings? 
• What is the impact of an all-data IP network?
  

• The benefits and capabilities of next generation networks: Is NGN the key to maintaining a competitive edge?
• The business decision, capital expenditure and ROI results from replacing network infrastructure
• Can NGN help carriers to maximise the profitability of the low margin voice market through network efficiency?
  

•  Rationalising the value of delivering new services in a controlled, secure and chargeable way
• Effectively responding to technological innovation: Maintaining QoS in an increasingly IP world
• Forming the strategies to protect key revenues during migration from legacy to next-gen networks
  

• New business models for voice over IP: Is a free voice market compatible with profitability?
• The free voice model is clearly a volume play, but are new (paid) service offerings bringing potential customer acquisition benefits and driving profitability.
• What are the trends for VoIP, what are the usage patterns; what percentage of customers are generating revenue through the paid service offerings?
• Will the new voice models create greater risks or generate opportunities for carriers?
  

• What are the approaches adopted for fixed mobile convergence: Traditional telco versus IP
• What are the issues in convergence?
• Defining the consumer demand for fixed mobile convergence
• Who are the winners and who are the losers in the convergence game?
  

• What are the strategic and financial benefits of wireless broadband offerings?
  • What are the revenue plays for carriers as wireless broadband capability grows and emerges as the new distribution channel for content?
• Can wireless capability allow carriers mobility over their fixed line network? What are the competitive advantages and implications for such fixed-mobile service capability?
  

• Defining the customer requirements for cost effective services and applications that provide for an always on, always available level of access and use
• Can carriers expand their offerings for mobility and bundled fixed line service packages?
• What are the motivations and experience of wireline carriers to migrate their network to the IMS architecture?
• How can carriers target the users more effectively and how can they harness technologies such as IMS, PoC, HSDPA and WiMAX to help this cause?
  

• How do domestic carriers gain network reach beyond home borders?
• What are the risks and opportunities of service provider collaboration?
• What technologies (ie MPLS) require global network?
• How great is the risk of losing control of your domestic customer to add such service offerings to your current suite?
  

• How can carriers “future proof” their infrastructure : Investing in physical diversity
• Mesh design – The ideal solution for Carriers to achieve efficiency and diversity
• Visibility & Control of the end to end network is vital to success

·                    What are the global trends changing the carrier business landscape?

·                    How can service providers move towards IP-based next-generation networks while continuing to support existing services?

·                    Next-generation network transformation: the impact on the network, systems processes and people

• What does all this consolidation mean on capital outlay and new services?
• Will the phone companies compete with cable companies to deliver bundles of services that include voice, video and broadband?
• Will the newly merged carriers re-evaluate their networks?
• Will this loosen the restrictions on foreign investment?

In this session, each delegate will be asked to join a table of their choice to discuss and network with like-minded individuals facing similar challenges.  Each roundtable will be led by an industry expert.

Roundtable 1:
Wi-Fi vs 3G: Co-operation, collaboration or competition
Aditya Kaul, Senior Analyst, Emerging Wireless Technologies Practice, Pioneer Consulting, UK

Roundtable 2:
Incorporating disruptive technology into the carrier business model
David Chalmers, Executive Director, Sales, Asia Pacific, VSNL International, Hong Kong

Roundtable 3:
IPTV in the big picture: How it fits into the bigger converged picture
Jay Kishigami, Vice President, Service Strategy, Corporate Management Strategy Division and Executive Chief Producer, Convergence, NTT, Japan

Roundtable 4:
IMS: What opportunities does it provide for network efficiencies and compelling new services?
Patrick Joggerst, Senior Vice President, Global Sales, NexTone Communications, USA

• What are the market opportunities in these two markets?
• What are the market trends and developments in telecommunications, broadcasting and Pay TV markets in Japan?
• What are opportunities in other high-density markets such as Singapore, Hong Kong and Taiwan?

• What are the most compelling service and delivery opportunities in India?
• How and why India's world class outsourcing will continue to grow?
• Mobile data services in India
• Wireless market: what's next in India?

• What type of services and features can be successfully deployed for IPTV?
• What are the benefits in IPTV and what content is working on IP networks today?
• What would be the packaging formula that consumers will pay money for IPTV?
• What are the technology developments in content distribution?
• What kind of effect YouTube-like content will have on their IPTV?

• Is IPTV the next killer application?
• What type of bundled services can be delivered over IP and where are the financial benefits of the Triple Play?
• What are the drivers and enablers?
• Associating your brand with entertainments as well as voice and internet
• Will IPTV save telcos?

• Why do carriers and vendors need partnering?
• What are the benefits and values of strategic partnering: Moving beyond traditional relationships?
• How will this partnership be profitable?
• Will this be the future trend of carriers becoming a single converged IT-Telco service provider?

    Conducted by
Siew Kam Soon
Managing Consultant, ICT Consulting
Frost & Sullivan, Malaysia

Objective
The industry space has been transformed beyond recognition in the name of convergence. Some of the core products lifecycle end, while services never conceived before begin to fall into the telco space. Given the declining voice revenue and greater competition from cable companies, telecommunication service providers now have to move away from their traditional carrier role and re-evaluate their services portfolio. In this workshop, you will learn about the new approaches the carriers are adopting to expand their service offerings to increase their profit margins in a converged market.

Agenda

How does a carrier map current and future telco service portfolio?

• Novel services
• Mature services
• Decline/sunset services

How does a carrier differentiate the relative importance and potential of telco services?

• Growth potential
• Monetising potential

How does a carrier identify the services roadmap in an integrated portfolio manner?

• Competitive positioning assessment
• Services attractiveness assessment
• Strategic options assessment

Participant of the workshop can expect to:

• Gain insights on how the changes and traction in the industry can be structured in new frameworks.
• Better evaluate business model and feasibility. What are the best practices?
• Learn how to benefit and maximise your returns of investment
• Enhance competency in developing telco services portfolio for the convergent environment

About your masterclass leader

Siew Kam Soon is the Managing Consultant with the ICT Practice – Growth Consulting team at Frost & Sullivan Asia Pacific.  Kam Soon focuses on providing customized consultation to global equipment vendors, service providers and the various ICT governing bodies and regulators in Asia Pacific countries (including Singapore, Malaysia and Eastern Europe).  His specialization is in market transformation strategy mapping and business model redesign. Kam Soon is the Content Convergence Practice Lead and have been engaged in numerous Convergence related events and road shows as speaker/panelist and workshop facilitator across Asia Pacific.