The value of awards

CEO’s of many Fortune 500 companies have discovered the strategic advantages of entering and winning corporate awards.

Like actors and studio bosses who recognize how winning an Oscar can multiply their market value, boardrooms across the globe are seeing similar effects with industry awards.

Awards can help to:

Reinforce a Corporate Direction
Whether it is raising awareness of a new service offering or breaking into new geographical areas, the credibility that recognition by your clients, peers and industry experts can bring is invaluable.

Recruit and Retain Talent:
All businesses are looking to recruit and retain Grade A talent, what better way to demonstrate that you are THE company to be working for than to have a host of awards which do the talking for you!

Sales Advantages:
Companies use Award shortlists to research and identify potential suppliers, the third party validation is a great way of getting on supplier lists and a hugely valuable “closing tool” when customers are making their final supplier evaluations.

Improve the Bottom Line:
Corporate awards may help with, enhancing direction, recruiting and retaining staff, sales advantage but what do they offer the bottom line?

A study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology showed more than 600 corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.

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