Masterclass

Register for the masterclass today! Call our customer service at (65) 6322 2701, fax the registration form to (65) 6223 3554, or click here to register online.

Pre-Conference Masterclass (Separately bookable)
Monday 19 March 2007, 9am - 5pm

(This will be a participatory event, combining presentations, discussions, and small group sessions)

Mobility transformation @ Public transport

Many leading European public transportation companies are using wireless solutions to improve their operational efficiencies, provide safe and secure passenger transport and create new commercial business models.  Learn how to apply this to your Asian business.

Led by Appear Networks, supported by Dutch Rail

Mobility transformation has become a hot topic on the strategic agenda. While some public transportation companies choose to invest significantly in upgrading their wireless IT infrastructure, others are attracting millions of investment from telecom operators. Concepts like “wireless workspots”, “intelligent buses”, “on board connectivity” and “context-aware services” are no longer only discussed at board level, but are rapidly implemented in order to dramatically revolutionize the way public transport companies work, benefiting from today’s wireless IT technology.

OBJECTIVES & AGENDA

Take a 360 degree look at mobility transformation at public transport; combining insights by the world’s leading experts with interactive discussions that will allow you to understand how mobility solutions will affect your company’s bottom-line.

About your masterclass leaders

Paul Diercks
Manager, ICT
Nederlandse Spoorwegen (Dutch Rail)

Paul Diercks now heads the new wireless services of NS - Dutch Rail, aimed at travelers and at employees; both on stations and in trains. This encompasses the largest ‘wireless’ initiative in the European rail sector to date. He holds a long track record of business innovation/renewal by means of enhanced use of ICT and sourcing. While at NS since 2001, he first worked on the repositioning of the ICT function, improving the value-added of ICT and including a major overhaul of sourcing-relationships. Prior to his work at NS, he lead the contracting and sourcing of the High Speed Rail – South – civil works, a multi-billion project. Over a number of years he held senior management positions in the contracting industry, where he applied innovative contracting, control concepts and supplier relations to reposition the company and its operating performance. Mr. Diercks holds a master in Law and an MBA from Insead.

Pieter Zylstra
Sales Director
Appear Networks

Over the past 10 years, Mr. Zylstra has been leading international strategy assignments in the mobility industry in Europe and AsiaPac, focusing upon how innovative wireless technologies are creating new business value for customers. Previously Mr. Zylstra was working as a strategy manager for T-Mobile AsiaPac and BT Europe. For the past 5 years he has been leading the mobility practice for Europe & AsiaPac at Capgemini, one of the worlds’ leading consultancy and technology companies. As a lead consultant he has been instrumental in getting board-level support for mobility transformation programs at NS (Dutch Rail), ProRail, Highspeedalliance, Deutsche Bahn, SL (Stockholm Bus & Metro Company) and First Great Western (UK). As one of the world experts on mobility transformation, Mr. Zylstra (37 years) is currently director sales and business development for Appear Networks, responsible for setting up the Appear Networks activities in the AsiaPac region. Mr. Zylstra holds degrees from Leyden University, Twente University of Technology and Gadjah Mada University.