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Masterclass B
Effective casino marketing in a new era of casino destination resorts
As we enter into a new era of total entertainment destinations, casino marketers are finding the need to adjust their marketing strategies to effectively target the evolving player profile. This well
timed masterclass will address issues concerning casino marketing strategies in a changing gaming environment and help you find out how you can maximise the response you receive from your casino
marketing campaigns.
Agenda:
Casino operations management and marketing strategy
• Casino types and gaming markets
• Casino departments and marketing positions
• Marketing strategy
Advertising. Looking at the best in the industry
• Print
• Direct Mail
• Bill boards
• Magazines
The casino customer and customer service
• Customer service, the win-win situation
• Getting to know your customer
• Lifetime value of a customer
• Winning with people
Contemporary database marketing
• Developing, maintaining and using databases
• Database marketing strategies and programs
• Using database information to create more effective promotions
• Looking at trends in player tracking systems & data mining software
Casino market research
• Secondary, primary, surveys and focus groups
• Tracking casino competition and competitive analysis
Internet marketing
• Casino websites – Good/bad
• Information to supply for website
Public Relations, branding and promotions
About your master class leader:
 Nicholas Middleton
Corporate Director of Marketing
Storm International BV, Russia
Nick is the Corporate Director of Marketing for Storm International BV, the most respected gaming company in Russia which operates over 22 slot locations and 5 casino complexes. Prior to Storm, Nick held various management and director positions in marketing with Harrah’s Entertainment, Boyd Gaming Corporation and Oceans Casino Cruises (the world’s largest off-shore gaming company), primarily within the Direct Marketing discipline. Nick has been apart of both opening and acquisition teams during his gaming career and has managed multiple locations in three different U.S. markets and In Russia. Nick has also consulted within the software development sphere with companies such as Fortis Software and Wound Path.
Register for the masterclass today! Call our customer service at (65) 6322 2700, fax the registration form to (65) 6223 3554, or register online via www.terrapinn.com/2007/ace_sg
Registration begins at 8.30am. The masterclasses will run from 9am – 4pm. Refreshments and lunch will be served at appropriate times.
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