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Event Marketing
Marketing opportunities
A marketing campaign that works for you!
Wi-World 2006 implements a strategic year-round marketing campaign that guarantees quality attendance. This campaign will ensure that all pertinent professionals and executives within the region are informed of the event, its speakers and sponsors.
Highly flexible and dynamic combinations of marketing opportunities exist to enhance your organisation’s reputation, profile and awareness amongst your target markets.
The following channels will be used to promote Wi-World 2006:
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Direct marketing - In excess of 40,000 brochures are distributed to a targeted audience of decision makers.
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Advertisements in trade publications - Working closely with industry publications and media partners, advertising and editorial campaigns will be strategically positioned throughout the year for maximum impact.
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Internet marketing - The Wi-World 2006 website will be continually updated and open for online registration and inquiry. Links to key industry sites will generate traffic onto our site. We invite you to link your website with ours for a wider, more complete reach. Selected clients are emailed updates on the event.
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Industry associations - We will work closely with relevant organisations to publicise this event.
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Fax and email marketing campaigns - The e-newsletters and fax and email marketing campaigns will be systematically rolled out to create awareness and drive traffic to the website, increasing in intensity as the event approaches.
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Telemarketing - A dedicated team of account managers will contact key target delegates to secure their attendance.
In summary, we will help you generate quality business leads, enhance your profile and identify new business opportunities!
And the earlier you confirm your participation, the more marketing benefits and the greater ROI you will get.
To secure your involvement, call me today!
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