Day One, Tuesday 8 August 2006
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| 08.30 | Registration and welcome coffee
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| 08.50 | Opening remarks from the Chair
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| A GLOBAL OVERVIEW |
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| 09.00 | An update on global RFID developments and where the
future is heading for Australia
- Global developments in EPC and where the technology is
taking us
- EPC reality and the benefits of EPCglobal system examined
- Global mandates and the hurdles for Australasian adoption
Maria Palazzolo, CEO, GS1 Australia |
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| JUSTIFYING THE RFID INVESTMENT |
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| 09.40 | Presentation:
Unveiling the results of the first national RFID trial in
Australia
- Lessons learnt regarding cost vs. benefit of RFID
implementation for large companies and SMEs
- Project KPIs – were they achieved?
- Was the business case proven?
- What’s next for Australia?
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| | John Mo, Team Leader, Manufacturing Systems, CSIRO Manufacturing and Infrastructure Technoloy
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| 10.20 | Morning Coffee
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| IMPLEMENTING RFID EFFECTIVELY:THE FUNDAMENTALS |
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| 11.00 | How to effectively implement RFID within your
organisation
- Assessing the organisational change required for
implementation
- Allocation of roles and organisational standards
- Launching a field trial that delivers
- Life after ‘Proof-of-Concept’
- Laying the foundations for rapid ROI
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| Executive Panel Discussion |
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| 11.30 | Getting buy-in from top management
- Selling RFID to management
- Justifying resources
- Strategies for putting forward the case for investing in RFID
- Understanding what management is seeking from RFID
investment
- The 10 things an Australasian CEO needs to know about
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| | Y F Wong, Head of Technical Services and Procurement, Hong Kong Airport Authority
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| 12.20 | Lunch
Sponsored by  |
| | Jonson Yue, RFID Business Development, Avery Dennison - Asia Pacific
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| ENHANCING BUSINESS THROUGH RFID INNOVATION |
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| 13.30 | Leveraging RFID for product authentication in the open supply chain
- How RFID ensures the integrity of medical products at all
stages of the supply-chain
- How RFID-assisted solutions can enhance service quality and
reduce risk to hospitals and patients
- TNT’s use of RFID in transport and logistics to improve
business processes in the Asian pharmaceutical industry
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| 14.00 | Using RFID to improve visibility and traceability – a Volvo case study
- How RFID has improved Volvo’s visibility, traceability and
lead-time reduction
- Where Volvo is today, a look into Volvo’s future and how RFID
is enhancing its entire supply chain
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| | Stina Apel, RFID Project Manager, Transport and Telematic Services, Volvo
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| 14.30 | Bring 100+ business cards

Form long-lasting and profitable business relationshipswith Speed Networking, a Terrapinn innovation. This exclusive Terrapinn innovation offers an exciting, quick and non-pressured way to meet fellow conference delegates and industry peers. These brief introductions are a starting point for conversation and networking throughout the conference. Meet . . . move on . . . meet . . . move on . . . meet . . . |
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| 15.10 | Afternoon Tea
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| 15.40 | Improving customer satisfaction and security with RFID at
Hong Kong International Airport
- Deploying the largest RFID network in Asia – lessons learnt
- RFID vs Barcode – cost savings achieved through improved
accuracy and efficiency
- Impact on operational effectiveness
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| | Y F Wong, Head of Technical Services and Procurement, Hong Kong Airport Authority
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| REALISING THE POTENTIAL OF RFID |
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| 16.10 | Executive Panel Discussion:
Turning RFID data into actionable information
- How do we filter unwanted information with RFID
middleware?
- “Dos and Don’ts” for deploying readers at choke points
- Using data to streamline business processes
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| | Harry Pappas, Founder, President and Executive Director, The International RFID Business Association John Mo, Team Leader, Manufacturing Systems, CSIRO Manufacturing and Infrastructure Technoloy
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| 17.00 | Closing remarks by chair, close of day one and
cocktail party
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Day Two, Wednesday 9 August 2006
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| 08.30 | Welcome coffee
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| 09.00 | Opening remarks from the chair
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| UTILISING RFID TO IMPROVE YOUR BUSINESS PROCESSES |
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| 09.10 | Australian Department of Defence: Active RFID implementation
- The Australian Department of Defence is implementing active RFID technology to enhance the visibility of containers and pallet movements through the supply chain in support of operations.
- Defence has also completed an extensive review of available Automated Identification Technology including active and passive RFID, barcodes and biometrics
- The department hopes to better understand their potential to support inventory management, maintenance management, asset tracking and configuration management
- Technical and organisational challenges and anticipated benefits to the Department.
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| | Malcolm McKeith, Director - Visibility Programme, Defence Materiel Organisation
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| THE TECHNOLOGY DYNAMICS OF RFID |
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| 09.40 | Physics, Networks and standards in RFID
- Electromagnetic fields and coupling,
- EPCglobal protocols and networks
- EMC regulatory and dense reader issues
- Challenges for small tags and difficult environments
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| | Peter Cole, Research Director, School of Electrical and Electronic Engineering, University of Adelaide
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| 10.10 | RFID: The Road Ahead
RFID, promises a future of visibility across the complex interwoven supply chains of the world, where companies are able to know the location, status and motion of any asset or item at anytime. Looking at the complexity of current enterprise, data, processes, systems and transactions uncovers many complex issues. But when layering on the myriad of possible interlinks and interdependencies between all the peers in a typical supply chain, these issues are elevated to almost infinite size.
Who owns this problem? How and where do you start? And what are the next steps? |
| | Jonathan Loretto, General Manager, Extended Enterprise Solutions, Telstra Corporation
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| 10.40 | Morning Coffee
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| 11.20 | Executive Panel Session:
Technology considerations for successful RFID
implementation
- Choosing the right technology for your project needs
- Integrating data with existing inventory management
systems
- Setting up the right RFID network architecture
- Setting up an internal lab to test technology applications
- Are cheap tags susceptible to infection and will such viruses
jeopardise the efficiency of a collective database?
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| | Moderator: Harry Pappas, Founder, President and Executive Director, The International RFID Business Association Jasver Foo, Business Development Manager, R F I D, Zebra Technologies Asia Pacific Jonathan Loretto, General Manager, Extended Enterprise Solutions, Telstra Corporation Peter Cole, Research Director, School of Electrical and Electronic Engineering, University of Adelaide
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| 12.10 | Lunch
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| LESSONS LEARNT IN PLANNING AND DEPLOYMENT-AUSTRALASIAN CASE STUDIES |
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| 13.20 | Award winning New Zealand case study for IT excellence in
government:
Improving process efficiency through RFID at New
Zealand’s Botany Library
- How deployment has given Botany an estimated 20 percent
process efficiency resulting in longer hours and enhanced customer service
- Managing the methodology, technology search and selection,
integration, user acceptance, go live and post live phases
- Imbedding chips into each of the library’s 35,000 books
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| 13.50 | From the paddock to the plate:
protecting brand value through the National Livestock Identification System
- Involving all sectors of the industry using a wide range of
hardware and software to collect data and communicate with the database
- Utilising NLIS to protect our beef markets and market
access, particularly in export markets
- Traceability as a key factor in being able to maintain markets
and recover quickly in the event of incidents such as foot and mouth or BSE
- Taking quality control to the next level
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| | Rick Beasley, Operations Manager, Meat and Livestock Australia
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| 14.20 | Planning for RFID deployment in the ACT’s first fully
operational prison
- The business case/ rationale behind RFID use in prison
- The planning process involved and the selection of
technology
- Practicalities of implementation
- Expected outcomes
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| 14.50 | Round Table Session
Delegates have the option to choose from 5 round tables each led by an industry expert. These interactive sessions will enable delegates to come away with unique insights into the issues like-minded organisations are facing.
Roundtable 1:Transport/Logistics table – assesses the key issues in RFID deployment in transport and logistics
Roundtable 2: Regulation table – assesses the global and local regulations and standards affecting implementation |
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| 15.30 | Afternoon tea
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| THE FUTURE OF RFID IN AUSTRALASIA |
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| 16.00 | Executive Panel Discussion:
Is RFID right for MY business?
This closing panel features executives from four different industries in alternate stages of RFID implementation assessing the pros and cons of RFID adoption
- Where, when and how is RFID expected to benefit the
business (if at all)?
- Assessing which types of industries are likely to prosper
from RFID adoption
- Insights into the potential ROI of each application
- Are we likely to continue with migration toward full RFID
implementation?
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| | Rick Beasley, Operations Manager, Meat and Livestock Australia Rolf Zimmerman, Project Manager, SMS Management and Technology, Department of Defence Malcolm McKeith, Director - Visibility Programme, Defence Materiel Organisation
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| 16.40 | Closing audience Q& A session-
A forecast for the Australasian RFID industry- where to
from here?
- Assessing the impact of EPC Gen 2 technology
- Addressing on-going consumer privacy issues
- Why we haven’t seen the rate of adoption expected
- Likely obstacles that need to be overcome
- Working with government to create opportunities
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| 17.10 | Closing remarks from Chair and close of conference
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Day Three, Thursday 10 August 2006
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| Separately bookable post-conference Masterclass
‘RFID – The Next Wave of Principles
and Practices’ |
The RFID Technical Institute, in cooperation with the International RFID Business Association, has assembled a concentrated, thought provoking class on “RFID – The Next Wave of Principles and Practices” for RFID World Australasia attendees.
This one day class provides a solid foundation for those interested in learning the key elements of Radio Frequency Identification (RFID) technology and its practical use from closed-loop, internal applications to open-ended, inter-company solutions. The course takes the attendee through a carefully orchestrated series of learning modules designed to build technical competency and business awareness in preparation for getting started with an RFID initiative.
The morning session begins with a brief look at the business needs, challenges and solutions that are driving the rapid adoption of RFID technology. The class then immerses attendees in the latest RFID concepts, scientific principles and system components for an end-to-end perspective of an RFID enabled system. This complete solution perspective is further refined through class modules focused on systems integration, data management and implementation good practices.
The afternoon program builds on the attendee’s new technical knowhow and focuses on a variety of business challenges and good practices that play a central role in successfully deploying RFID solutions. Topics covered to help “jump start” an RFID program include: RFID standards, business transformation planning, and lessons learned from leading edge RFID projects.
Instructors for this course are world-class experts in RFID – a mixture of hands-on practitioners, educators and industry thought leaders – offering students a rich diversity of viewpoints and insights. Guest speakers from organizations implementing RFID solutions will further enrich the attendee’s learning experience with best practices from successful RFID projects, across a variety of industries and applications, producing beneficial, cost-effective results today. Class attendees will also receive for this event Continuing Education Units (CEUs) from DeVry University’s Center for Corporate Education and a course certificate from the RFID Technical Institute. Class curriculum for “RFID – The Next Wave of Principles and Practices” includes:
- Why RFID: Business Needs, Challenges and Solutions
- Essential RFID Concepts and Components
- The Must-Know Physics Behind RFID
- RFID Middleware and Enterprise Systems Integration
- RFID Data Management & Synchronization
- Current and Emerging RFID Standards
- Getting Started: Business Transformation and RFID Planning
- Navigating the Implementation Road From Pilot to Production
- RFID Case Studies, Key Insights and Best Practices
- The Road Ahead – Faculty/Guest Speaker Panel – Q&A Session
Course times and documentation
Registration starts at 9:00am. The masterclass will commence at 9:30am and finish at 5:00pm. Lunch and refreshments will be served at appropriate times. Participants will receive all masterclass materials.
About your workshop leaders
Harry P. Pappas, Founder, President and CEO, RFIDba USA Harry is the founder and President of The International RFID Business Association, an international, not for profit, vendor neutral and educational trade association focused on providing education/training and other value added services to end users and other members of the RFIDba.Harry has spent the last five years in the RFID space working with Active as well as Passive RFID technologies in a number of industries in a “hands-on” capacity.
Frank Dorrian, Vice President, RFIDba Asia Pacific Frank Dorrian is Vice President of RFIDba, Asia Pacific, and has over twenty years experience in the IT and Telecoms industries. He was a Vice President in Unisys, Tandem Computers, and Avid Technology where he had Asia Pacific Regional responsibility. He was also involved in setting up Joint Ventures in Singapore, India and China. He ran two of these Joint Ventures; he was VP of the Tata Unisys JV; and Executive Vice Chairman of a JV with Tandem and Singapore Gov IT Organisation. More recently he held the positions of Client Director for the Optus outsourcing contract, and Managing Director for Wireless Business Solutions. He is experienced in the implementation of RFID projects, RFID business process re-engineering, and ROI studies.
Dr. Peter Cole Peter Cole obtained the degrees of B.Sc. B.E. and Ph.D. at the University of Sydney, following which he was engaged in three years post doctoral study at the Massachusetts Institute of Technology. He has interests in radio frequency identification, electromagnetic engineering, microcircuit design, and signal processing. He has taught at the Universities of Adelaide and Sydney, and is now Professor of Radio Frequency Identification Systems in the School of Electrical and Electronic Engineering at The University of Adelaide. He was a founder and was from 1984 to 1999 the Chairman of Directors of Integrated Silicon Design Pty. Ltd., a South Australian Company specialising in Radio Frequency Identification Systems. In 2002 he was invited to join the Auto-ID Center established by MIT, and is now Director of the Auto-ID Laboratory at Adelaide, one of seven Auto-ID research laboratories throughout the word supported by MIT and EPCglobal.
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