• Embracing the impact of local server access technology and the on demand programming unit on the broadcast industry
• Exploring how Peer 2 Peer (P2P) file sharing technology can be leveraged as a new revenue source
• Utilising the potential of and consumer demand for interactive broadband video players
• Highlighting how new technologies may prove more effective in reaching and developing relationships with an even larger customer base
• Debating at what point, if any, the traditional broadcast model will be made obsolete by consumer acceptance of new digital distribution channels

• Leveraging content as the raw material for new offerings: sold for syndication, burned into physical media, used to power content driven web services
• Manipulating content across a variety of media channels and formats to offset traditional revenue (from linear broadcast to mobile, ADSL, WIMAX, satellite and cable)
• Positioning your company as technology agnostic – capable of serving customers on any viable platform
• Delivering content in a variety of formats as appropriate to the dynamics of each new medium

• Providing a consistent consumer experience in the BSS and OSS operating environment
• Addressing the inadequacies of existing, monolithic legacy systems
• Delivering a truly seamless customer experience across all services and devices

• Assessing the new identity of future consumer stakeholders and gatekeepers
• Analysing the impact of convergence on the media industry – from content development to distribution and pricing
• Exploring how advertising, marketing service and media measurement models will need to evolve to satiate the brand media specialist budget holder

• The future of the channel brands – will they exist in the new media environment?
• Is it possible to control content branding in the on demand world?
• How can success and value be measured when content is available across such a wide variety of platforms? Is a single, combined measurement model achievable or even desirable?

• Acquiring and leveraging content as the key differentiator between you and your rivals
• The role of Hollywood in the development of the IPTV market: forming a symbiotic relationship between studio and telco for mutual advantage 
• How content producers are adapting their output to suit the new media platforms
• What content is popular among the online audience and how do they want to view it?

• Understanding how personalised media is changing consumer demands
• Developing a service that serves as a ‘lifestyle enhancer’, tailored to the demands of the consumer
• Becoming a TV equivalent of Google – a consumer trusted point of entry to media content

• Stringing together diverse consumers by understanding swarm networks and influencing sub-sub consumer groups and how to reach and influence them
• Dealing directly with content producers to forge relations that go beyond distribution methodology and look at total lifecycle 
• Utilising a formal adaptive business planning approach to manage product and service lifecycle for ROI as a function of time, market demand and competition
• Evaluating implications of offering content over VOD vs. broadcast

• Analysing consumer appetite for mobile TV against likely spend and roll out cost
• Exploring the business case for the delivery of premium content over mobile networks 
• Adapting content to the mobile medium: creating compelling, bite-sized entertainment
• Stepping into the mobile world of the consumer and utilising TV as a one-to-one marketing tool

• Highlighting the threats and opportunities of mobile TV for broadcast networks and examining how the power scales will be balanced
• Building mobile operator / MVNO partnerships that leverage the full potential of the mobile channel
• Identifying cross-platform content that appeals to the mobile consumer
• Exploring the role MVNOs will adopt in reaching consumers with mobile TV

• IPTV offers a lot of possibilities - for telcos, content owners, but most of all for customers
• On demand content has been identified as a significant driver of IPTV penetration, but
• massive on demand content consumption requires a massive change in customer behaviour (from passive lean back to active lean back)
• How can IPTV operators facilitate that change?

• Will IPTV services revolutionise the way the industry and consumers view the digital home market?
• Are interactive entertainment and other services an absolute strategic imperative on an IPTV platform?
• What technologies beyond the connection are enabling great interactivity for the consumer?
• Will the set-top-box evolve into a more complex platform, managing services, providing home security and surveillance, gaming and other functions?

• Changing consumer expectations and appetite for televisual media
• Meeting the challenge of searching for content and making it accessible whilst offering a complete consumer experience
• Creating a navigable experience to facilitate a simplified consumer journey through masses of content and new technologies
• Enhancing content mobility through download options to handheld devices

• Harnessing the crossover potential of the print publishing, TV and internet mediums
• Exploiting the niche advertising opportunities provided by TV channels targeted at specific interest groups
• Database TV as the future: combining search engine functionality with the creative content of TV

• The potential impact of social networking sites and user generated content on online viewing habits
• Can sites such as MySpace do for visual content what it has already done for musicians such as Lily Allen and Arctic Monkeys?
• What impact will this have on broadcasters’ existing promotional strategies?

• The challenges of iTV advertising: reaching the audience and driving viewer interaction and response
• Measuring the effectiveness of interactive advertising campaigns
• Which iTV campaigns have worked? Which haven’t? Why?
• Is this the future of TV advertising? Does this mean the end for the 30 second commercial?

• Transcending media forms, channels, products and services and strategically positioning the network at the apex of the customer relationship
• Establishing primary control of billing
• Building different types of access methods for customers with diverse needs

• The challenges of iTV advertising: reaching the audience and driving viewer interaction and response 
• Measuring the effectiveness of interactive advertising campaigns
• Which iTV campaigns have worked? Which haven’t? Why?
• Is this the future of TV advertising? Does this mean the end for the 30 second commercial?

This is a critical time for IPTV providers and all parties with a stake in next generation television. Telecoms operators are shaping up to become major players in the broadcast marketplace. However, this isn’t the industry’s first foray into TV. The earlier moves generally have not been successful, so how can telcos succeed at offering IPTV services, and how can content producers and distributors make the platform work for them?

This workshop will outline and examine the factors crucial to the success of an IPTV service. Delegates will receive an overview of the current market, an update on worldwide developments in technology, disruptive strategies, business models and consumer feedback. This will provide a solid knowledge base from which to analyse the means by which a successful IPTV platform can be launched and maintained.

• Analysing the IPTV market: What is the potential and what do the consumers want?
   
• Being realistic about IPTV: Providers need to be realistic about ARPU, profitability and take-up. Indirect benefits such as broadband price support and churn reduction are likely to be far more important than any direct cash flow benefits.
   
• Making IPTV easy for consumers: If IPTV is to stand out to consumers, providers need to think carefully about differentiators such as exclusive content, electronic programming guides, a la carte pricing, interactive applications and emerging concepts such as personalised TV.
   
• Understanding national differences: What works in one may not work in another. Each country has very different TV dynamics. Each country will have its own distinct and competitive TV marketplace with its own dominant broadcasters and established niche content providers.
   
• Leveraging partnerships: IPTV providers must carefully consider where they partner for content, technology and distribution. 
   
• Viewing IPTV in light of all consumer offers: IPTV must be considered as a key element of an overall consumer value proposition; including voice, broadband and other services.