Masterclass

Post-conference masterclass
Wednesday 29 November 2006

Roadmap for NFC: How to get from here to there

Led by: Edgar, Dunn & Company

Objectives of masterclass:
This workshop will discuss how the market will (or can) evolve from its current state to achieve full NFC rollout. The objective of the workshop will be to define the initiatives required to overcome the hurdles, to outline potential business cases, and create a tentative “road map” for the evolution of NFC.

The following concerns on mobile payment services will be addressed:

• Limited rollout of contactless chip-accepting terminals
• Limited (and still unassured) manufacturing of handsets with embedded NFC chips
• Lack of common standards regarding payment methodology
• Business cases have not yet been adequately developed for mobile operators, financial institutions, handset manufacturers and merchants
• Consumers are unaware of the data capability in their phone, much less of the possibility of using it for contactless payments
• Security concerns

NFC - The solution and future of mobile payment services
NFC has the potential to enable fast and convenient physical world mobile payments, providing such benefits as:

• Increased mobile phone usage/ARPU (including data traffic)
• Reduced transaction times
• Enhanced loyalty program offerings by merchants, mobile operators and financial institutions

This will be a participatory event, combining presentations, discussions, and small group sessions.  Registration begins at 8am. The masterclass will run from 9am through to 1pm. Refreshments will be served.

About your masterclass leaders:
Samee Zafar
Director
Edgar Dunn & Company, London
Samee Zafar is a Director in EDC’s London office. He has advised some of the largest financial services organizations in Europe and North America on competitive strategy, operations and technology. His expertise covers retail banking and retail payments especially internet and mobile payments. He has deep experience in helping clients set up internet and phone based banking and brokerage operations including the selection and management of technology providers and outsourcing partners. He has written several articles in leading publications, has spoken at conferences including the Visa Business School in Cambridge, United Kingdom (on emerging alternative payments), and has recently co-authored a book on retail card payments. His most recent article focuses on mobile payments and is being published in the
American Banker.

Ginger Schmeltzer
Manager
Edgar Dunn & Company, San Francisco
Ginger Schmeltzer is a Manager in EDC's San Francisco office. Ginger has provided strategic planning and analysis to the payments industry to clients including global payments associations, consumer products companies, issuing banks, processors and technology suppliers to the payments industry. Her work has included developing new products and business strategies, assessing market opportunities, and evaluating the application of emerging payment products and technologies to the consumer environment.

Ginger has worked with issuing banks and other payments industry players globally in evaluating opportunities and challenges in the emerging mobile financial services sector, producing go-to-market strategies and competitive analyses. She recently conducted a survey to assess the collective vision for mobile payments from global thought leaders in payments and financial services.