Masterclass II

Mobile Entertainment / Mobile Television / Digital Entertainment

Friday, 27 October 2006

Registration for the masterclass will be at 08:30; the masterclass will commence at 09:00 and conclude at 15:00. Morning and afternoon refreshments, as well as lunch, are scheduled into the day’s proceedings.

Masterclass outline
Mobile utilisation: Understanding the cutting edge technologies that provide unique content and customer experiences

• Mobile marketing: the changing face of communication
• Mobile technology: industry trends / forecast
       - Evolution of the handset into a multimedia and entertainmentdevice
       - Challenges for mobile phone companies, designers, manufacturers
       - Designing for a multimedia environment
       - What will mobile TV do for advertisers?
• International trends
• Case studies
  

Masterclass presenter

Tess Sulaman
Regional Manager – Johannesburg
Cellsmart Technologies, South Africa

Tess Sulaman is responsible for the JHB Division of Cellsmart Technologies. She is a fairly recent newcomer to the ICT Industry, and has also held Senior Management positions within the Real Estate Industry. She majored in Business Management, and Industrial Psychology, but ICT is where her passions lie.