• Old media Vs new media content/distribution model
• The emerging popularity of bottom-up “Yum Cha” media
• Traditional structure/revenue models Vs future revenue models
• Is old media really dying? Or is the internet just another
  mainstream ingredient in the new media pie?   

• What is required for 21st century media success
• Designing the future of content
• Creating a whole new experience for consumers
• Getting users to deeply engage with the brand and the offering

• The ACCC’s role in communication markets
• How technology is changing the evaluation of media mergers
• Regulating for tomorrow’s telecommunications networks
• What is the ACCC’s thinking in slicing new age media along
  content rather than traditional lines?    

• Peer production – Online communities and user-generated
  content represent a new information delivery, advertising, and
  value chain. What will be the most commercially viable model?
• Personalisation – The promise and the challenge of new,
  more powerful channels for reaching consumers and having
  them willingly and enthusiastically engage with brands
• Multi-platform distribution – How do you build strategies
  and financial models for emerging digital distribution? How is
  the market responding to these strategies and how are they
  being monetised?    

• The need for innovation in a time of change
• Responding to the rise of on-line media
• Using the uniqueness of newspaper formats for profits
• Migrating away from a ‘one-size-fits-all’ product
• Getting on-line readers to embrace print again
• Capturing the advertising dollar

• Are Newspapers really “imploding,” “in trouble” and staring
  at oblivion? Is the future really so bleak?
• Changing the distribution and subscription model to offset
  advertising losses
• The best defense is a great offense - using journalistic
  firepower to attract readers and advertising funds   

• The impact of on demand programming on the broadcast
  industry
• How user-generated content can be leveraged as a revenue
  source
• Exploiting consumer demand for broadband
• Developing relationships with a growing customer base
• Will the traditional broadcast model be made obsolete?   

• Key trends and drivers in a rapidly changing media landscape
• What these drivers mean for magazines
• Examples of best practices - how magazines are embracing
  digital platforms
• Strategies and revenue models    

• The future of channel brands
• How will multi-channelling change the traditional concept of
  single mass marketing channels?
• Is it possible to control content branding in the on-demand
  world?
• How can success and value be measured when content is
  available across such a wide variety of platforms?    

• How radio is transitioning to digital and what it means for new audiences
  and advertisers
• How radio is adapting to podcasting and internet streaming
• The role of mobiles
• Revenue models   

• Internet – Reverberating with opportunities
• Trends: Towards Rich Internet Applications (RIA)
• Web 2.0 - an overview
• How Akamai is enabling Web2.0 through two case studies – Friendster and Audi.

• Giving the internet generation the right tools to have their
  voices heard
• Building platforms for information sharing
• Getting social media right and maximising the potential of the
  Web
• Coming up with a commercially viable model to monetise traffic   

• The changing face of the media consumer. Who are they?
  What do they want and how do they want it?
• The challenge of anywhere, anytime media
• Catering to the demand for experience and personalisation    

• Technology drivers for media convergence
• Convenience as the key differentiator
• Working with content providers
• Search and location based services – the when and the where
• Driving demand for media through accessibility  

•  Assessing the new identity of future consumer stakeholders
  and gatekeepers
• Competitive landscape. Your competition today may not be
  your competition tomorrow
• Analysing the impact of convergence on the media industry
• Exploring how advertising, marketing service and media
  measurement models will need to evolve   

•  Acquiring and leveraging content as the key differentiator
  between you and your rivals
• Strategic partnerships that form symbiotic relationships for
  mutual advantage
• How content producers are adapting their output to suit new
  media platforms
• What content is popular among the on-line audience and how
  do they want to view it?   

• Why has the distribution compoment of the vallue chain been neglected?
• How do you maximise utility for your viewers whilst reducing technical risk for you?
• Why there will be no winner in the player or 'device' war 

• How traditional advertising is being transformed
• Engaging the consumer in new and better understood ways
• How networks can benefit by offering cross-platform
  packages   

As media consumption shifts, especially among those age 16-24, so too will advertising funds:

• Television, print, radio, online, interactive, outdoor – where
  will the money be going and why?
• Where will the future growth areas be? Interactive, Search,
  VOD?
• Co-op marketing opportunities – partnering for success
• How is social networking driving cross media advertising
  partnerships    

• Harnessing the crossover potential of print publishing, TV and
  internet mediums
• Exploiting the niche advertising opportunities provided by TV
  channels targeted at specific interest groups
• Database TV as the future: combining search engine
  functionality with the creative content of TV   

• What are the new media partnerships between
  publishing/broadcasting/communications and the internet?
• Will newspaper classifieds inevitably drift entirely to the
  internet?
• How the internet revolutionises publishing?    

• The main trends that are going to continue to drive the media
  economy
• The likely impact of “real” broadband on future content
  distribution
• Where opportunities and threats will stem from and who is
  set to be affected
• Will we still be waiting for real IPTV?