|
Masterclass B
Measuring advertising in the new
digital economy
Today’s audience is highly fragmented, and the tracking methods that media firms have relied on over the
past 40 years are obsolete, ineffective and prone to error. How will brands and media companies measure
the effectiveness of advertising on new media? This practical and interactive workshop, led by expert practitioners, will address the key issues related to measuring up the effectiveness of advertising in new media.
Participants will walk away with a clear idea of the methods used for measuring the effectiveness of the
message delivered to consumers through new media.
The theoretical opportunities will be contrasted with real-life applications, with focus on the need to generate commercial messages more appealing to the right niche of the market.
This Masterclass will cover the following hot topics
- How media players measure the effectiveness of advertising using new media consumer touch
points: Mobile, Internet, In-Games ads
- What Australasian brands are facing when advertising using new media?
- Shift of advertising dollars from traditional media to new media with a specific view to trends in
Australasia.
- If IPTV gains a more “a la carte” feel to consumers – will it provide a more effective way to measure audience?
- Delegates will be given the opportunity to explore the ways and methods to quantify the number of
“eye balls” reached by new media.
Who should attend?
- Sales teams of media conglomerates looking into new media
- Advertising agencies
- Content producers looking for ways to generate revenue though advertising
- Marketing and Brand directors
- Media Agencies
Course times and documentation:
Registration starts at 9:30am. The workshop will commence at 9:30am and finish at 5:00pm.
Refreshments will be served at appropriate times. Participants will receive all masterclass materials.
Seating is limited so book your place before September 15 and save $400!
|
