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Speakers 
 Mr Cyrus Allen,
General Manager, Telstra Product Management,
Telstra Corporation
As GM Customer Experience Cyrus is responsible for ensuring Telstra products offer customers the best possible experience in line with Telstra's "oneclick" vision. Previously within Telstra Cyrus was Lead, i-mode and more recently lead Telstra's BigPond 3G initiative - the first real convergence offer encompassing mobile & broadband content services.
Prior to joining Telstra in early 2004, as Head of Global Content Alliances, Cyrus played a key role in the development and implementation of Sony Ericsson's world-wide content strategy where he built partnerships with some of the world's leading media and content brands. Cyrus also contributed strongly towards the collaboration activities of Sony's European operating companies as the 2002-03 Chair of Sony Europe's synergy initiative, EuroTop Ideas Committee.
Cyrus' previous experience includes global product and business management roles in Ericsson's former satellite business unit, as well as Product & Brand management activities in Ericsson Australia’s mobile operation. Cyrus brings a wealth of global new media and mobile content services knowledge as well as strong mobile consumer marketing and customer insight.
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 Mr Neal Anderson,
Research Director,
Ovum
Neal Anderson is Director of Asia-Pacific research at Ovum. Based in Melbourne, Australia, he manages a team of analysts and associate partners across the region. In addition to his management responsibilities, Neale is a Principal Analyst with a particular focus on the wireless industry. Fluent in Japanese, he has written extensively on the Japanese mobile sector, and is an expert on the lessons other markets can learn from advanced markets such as Japan. This has included detailed analysis of the i-Mode and Vodafone Live! business models, both in Japan and Europe. His specific areas of expertise include 3G and the wireless infrastructure and terminal markets. He has led several research programs assessing 3G business models in both Europe and Asia, and was lead author of the Ovum report ‘3: Brave New World’). He has also focused on the device and infrastructure strategy and plans of the major telecoms equipment vendors. Prior to moving to Australia, Neale was Service Manager of the Mobile@Ovum advisory service. A core Ovum offering, the service provides strategic advice to over 60 clients worldwide, including mobile operators, equipment vendors, and consultancies. Based in Ovum’s headquarters in London, he managed a global team, with analysts based in Seoul, Melbourne, Boston and London. Prior to joining Ovum, Neale worked for Icom Publishing, Centaur Communications and the Japanese Ministry of Education. He has a Bachelor degree from Oxford University and an MA in Advanced Japanese Studies from Sheffield University.
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Mr Sebastian Baldwin,
Group Manager, Wireless & Location,
Sensis
A key member of Sensis' Interactive division, Sebastian leads the strategy, product development and commercialisation of Sensis' mobile applications. Drawing on the strength of the Sensis network, these leading applications help Australians find, buy and sell when on the go. Prior to this, Sebastian was National Manager for the leading lifestyle website CitySearch®, which was acquired by Sensis in 2002. Sebastian has also previously held the position of Divisional Sales Manager at Sensis, leading a 170 strong Yellow Pages® and White Pages® sales division. Before joining Sensis, Sebastian was Vice President, Operations at Moderngroove Entertainment Inc., assuming responsibility for multiple business units including marketing, sales, finance, human resources and administration.
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Mr Jason Barnes,
Business Development Director, News & Content,
Fairfax Digital
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Mr Paul Buchanan,
General Manager, Australia,
SOUNDBUZZ
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Ms Felicity Carr,
Licencing Manager Asia Pacific,
Fremantle Media Licencing Worldwide
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 Mr Frank Chindamo,
President & Chief Creative Officer,
Fun Little Movies
Frank Chindamo is the President and Chief Creative Officer of Fun Little Movies. "FLM" specializes in producing original, live-action films for its own mobile channels of entertainment on Sprint, Microsoft and Smart Video phones, as well as in 34 countries around the world. Fun Little Movies has been the subject of cover stories in Forbes Magazine and the L.A. Times, and stories in Variety, Hollywood Reporter, CBS Radio, Wired Magazine, CBS TV’s Inside Edition, The Chicago Tribune, and several other outlets.
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Mr James Cleary,
Founder and Managing Director,
Amethon
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 Ms Evette Cordy,
National Director, Technology Sector,
TNS
Evette Cordy is the National Director of the Technology Sector for TNS Australia, managing a dedicated team of 14 researchers. TNS is one of the world’s leading market information groups with over 14,000 full-time employees across the world. Evette Cordy is experienced in both qualitative and quantitative research design and implementation. During her tenure at TNS, Evette has considerable experience in new product development research, covering issues such as 3G mobile adoption and usage, and assessing mobile needs in both developed and developing markets overseas. In addition, Evette has overseen comprehensive mobiles market tracking studies, both in Australia and overseas. In this role Evette is also responsible for managing the Australian component of the TNS Global Tech Insight. Evette Cordy holds a master's degree in Organisational Psychology from Monash University, a Postgraduate Diploma in Applied Psychology and a Bachelor's Degree in Psychology and Psychophysiology from Swinburne University. She is a member of the Australian Market and Social Research Society.
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 Mr Adrian Crouch,
IPX Country Manager,
Ericsson
After finishing a Degree in Electrical and Electronic Engineering at the University of Melbourne in 1997, Adrian joined Ericsson Australia's Melbourne based operations. Following this time in both customer sales and development units within Ericsson, Adrian took responsibility for the promotion of future home communication technologies/concepts such as Bluetooth, internet appliances and broadband access. Following this, Adrian spent 18 months based in Stockholm as a Product Manager within Ericsson's Home Communications product unit. After moving to Spain in 2001 where he worked as the CTO for a small company in Barcelona developing Bluetooth wireless headsets for mobile phones, he rejoined Ericsson Australia in 2003 where he worked as Market Development Manager and Technology Strategist within the marketing department before taking responsibility for Ericsson’s mobile messaging and billing service called IPX in Australia.
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 Mr Massimiliano De Carolis,
Entertainment Director,
3 Italy
Currently hold the “Pianeta 3 Director” position in 3 Italia. He is responsible for the whole digital content offer via 3 Italia UMTS network. Among the key services managed by his team: Music & Tunes, Mobile TV, Cinema, Glamour, Games, Sport & News. Massimiliano joined 3 Italia since the start-up phase in May 2001 as Marketing Manager Infomobility. From 1996 to 2001 Massimiliano worked as a strategic consultant. Initially as business analyst in private equity deals for The Coba Group in London and after as a consultant for the Boston Consulting Group in Milano. In his experience as a consultant he has managed several projects in UK, Italy, USA, Canada, Spain and Germany. Massimiliano graduated Summa cum Laude at Università Bocconi in Milano. He also attended MBA classes at New York University, Stern School of Business and at Copenhagen Business School. Before graduation, he worked as intern in EDS-Dallas office (TX, USA) and in Arthur D. Little-Milan Office.
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Mr Mathew Devine,
Director,
Bugal
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Mr Peter Egberts,
Business Development Director, South Pacific Region,
Netsize
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Jennifer Fellows,
Director of Product Management, Mobile Guardian,
BCGI
Jennifer Fellows is director and product manager of bcgi Access Management. In this role, Jennifer manages the ongoing development and implementation initiatives of the bcgi Mobile Guardian Filter and Mobile Guardian Profile Manager platforms. Prior to joining bcgi in 2003, Jennifer held the role of director of global marketing for Excelergy Corporation, a provider of billing, customer care and trading software for the energy and utilities market. Her work experience also includes posts as director of strategic marketing for ADC's Software Systems Division (now Intec), where she led a global team focused on the product marketing and management for their billing and CRM software products; and director of product management and director of consulting at Lightbridge, Inc., a provider of customer acquisition, prepay and fraud management solutions. Since earning her bachelor’s degree in telecommunications from Michigan State University, Jennifer has acquired more than 15 years of experience in wireless billing systems, CRM, Operational Support Systems software and telecommunications consulting. She is an experienced and knowledgeable speaker on the industry and has authored several articles on telecommunications Operational Support Systems.
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 Rob Fleischer,
EVP Asia Pacific,
Mobile Streams
Robert joined the company in September 2004 and is responsible for heading the company's Asia Pacific operations. During his career, Robert has held senior business development roles with some of the worlds leading telecommunications companies. Most recently, he was part of the senior management team at Comverse Network Systems' Entertainment Division. Robert has expertise in all facets of value-added services for the telecommunications industry as well as having experience from both a platform and services perspective. He is well known within the carrier community and regularly contributes to a number of publications and has previously held a position on the Board of Mobile Entertainment Forum.
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 Mr Chris Flintoft,
Director Wireless and Broadcast,
Hyro
Chris has over 10 years experience working in the Broadcast Telco and New Media sectors in both Australian and International markets including senior roles as Head of eCommerce and Broadband at Telstra, COO of itv|world and Director of Wireless and Broadcast at Hyro. During this time Chris has overseen the development of digital video applications for both Free to Air and Subscription TV broadcasters, Broadband VOD Portals and new 3G Video Services for clients such as Channel 7, Channel 10, The Weather Channel, Telstra, The Movie Network and BBC Interactive UK.
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Mr Cameron Franks,
Country Manager,
Mobile 365
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 Trevor Goldberg,
VP Global Partners,
Bango
Trevor has 20 years’ experience in high technology businesses. After studying Mechanical Engineering, he joined Cambridge Instruments as a technical consultant, developing applications for semiconductor processing equipment. After a period in the UK, he spent three years in the USA establishing their North American base. He returned to the UK to join Smallworld Systems, an early stage GIS company, where he was responsible for Business Development activities in Southern Europe, The Middle East and Africa. The company listed on NASDAQ in 1996 and were acquired by GE in 2000, at which time Trevor left to co-found a wireless Internet Radio start-up called Reciva. Following a spell at a VC and technology incubator organisation, Trevor joined Bango in 2005 to develop and deploy their global channel strategy.
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 Mr Graham Gordon,
General Manager of Wireless and Mobility,
Telstra
Graham Gordon is General Manager - Wireless Consumer Data Services, effective 21 Jun 2004, reporting to Holly Kramer. In this role, Graham has accountability for the critical initiatives to lift Telstra's growth of wireless data. These include i-mode and the services delivery program. Graham has over 20 yrs experience in the telecommunications and defence industries. Graham joined Telstra in Oct 2001, as General Manager - Strategic Sourcing for Telstra OnAir ie. responsible for strategic sourcing for all Telstra's mobile activities. In early 2003 Graham became General Manager - Platforms & Channels. In this role he was responsible for sourcing applications, platforms, content and devices to leverage Telstra's network capabilities. In both roles Graham reported directly to Tom Pearson, Director - Corporate Sourcing. Before joining Telstra, Graham worked for various consultancy practices - including setting up Edgecom AB (an Ericsson consulting subsidiary) in Australia. He was also Director of Consultancy Services at SMS Consulting. In both roles Graham worked with operators across Asia Pacific including Telstra, GMCC, Globe and AIS. Whilst at SMS Consulting, Graham was Program Manager for Telstra's CDMA program. In this role Graham managed the contractual relationship with the prime vendor (Nortel) and all program governance elements of this complex national project, on behalf of Telstra. Prior to this Graham worked in the defence industry, with major defence contractors; and before that was a communications and weapon systems engineer in the Royal Australian Airforce. Graham has a Diploma in Electronics Engineering (Communications), Diploma in Adult Teaching, Bachelor of Education; and has attended the Australian Graduate School of Management General Manager Program, and Harvard Negotiation Program.
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Mr Ben Grootemaat,
Managing Director,
Mercury Mobility
Ben was a founder of Mercury Mobility in 2001. He previously had a sales and marketing background, operated a multi-media business and worked with Cable & Wireless in the UK. Mercury Mobility facilitates the downloading of entertainment content to mobile phones. Entertainment content has now evolved into a broad business that also encompasses music and video downloads. Ben works closely with mobile phone carriers to develop and manage their entertainment content strategies.
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 Mr Paul Gruebar,
Product Marketing Manager Premier and Youth,
3 Australia
Paul Grueber is Product Marketing Manager - Communities for Hutchison Telecommunications' 3 Mobile network. In this role, Paul is responsible for all end-to-end content product management, including product concept & development, sourcing and negotiating with content partners, managing in-market content products and content pricing, promotion and usage. Paul has led the growth of 3"s community product portfolio which now comprises of 5 products spanning Chat, Dating, User Generated content and the industry leading Kink Kommunity. Originally from Tasmania, Paul started his first business * Gruver Productions - in Tasmania in 1996 to meet the needs of the emerging original music scene in Tasmania. In 2001 Gruver Productions was behind 'Earth Groove' * the first rock festival in Australia to infuse rock and freestyle motor cross together in one event. The event, held in Hobart, attracted a crowd of 3000 people.
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 Arun Gupta,
CEO,
Mauj Telecom
Arun Gupta has more than 18 years experience in new media,animation & technology companies. He has spent the last 6 years working on mobile value added services, user experience management,gaming and wireless technologies. Prior to Mauj Telecom, Arun has developed and managed various businesses with companies such as Cnet, MTV, Yahoo, and Star TV Group in India, US and Hongkong. Besides serving as the CEO at Mauj Telecom, Arun is currently pursuing a PhD. in International Marketing & Business Policy. He is a MCSD, MCSE,Sun certified java programmer, CCNA, Autodesk Authorised Instructor and Adobe certified expert.
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 Mrs Sam Hall,
GM, Interactive,
Endemol Southern Star
Sam Hall has more than 14 years experience in the interactive field with experience spanning print and television media in London and Sydney. Currently, as the General Manager of Interactive for production giant Endemol Southern Star, Sam creates interactive content for leading programmes such as Big Brother, Ready Steady Cook and Deal Or No Deal, deriving content that spans television, mobile and broadband.
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Mr Gary Hayes,
Director,
Laboratory for Advanced Media Production
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Meagan Henderson,
Head of Univeral Music Mobile Australia,
UNIVERSAL MUSIC MOBILE INTERNATIONAL
Meagan Henderson is the General Manager of Universal Music Mobile, Australia. She is responsible for
developing, licensing, marketing and commercialisation of the Universal Music Mobile catalogue. Prior to
joining Universal, Meagan was responsible for the ‘go to market strategy’ for Vodafone’s 3G launch. Meagan
has extensive experience across a range of industries, most recently including media, entertainment and
telecommunications. She has held senior marketing roles for a number of international blue-chip companies
such as Vodafone, Turner Broadcasting and Burger King Corporation. In 2005, Meagan was appointed General
Manager of Australia for Universal Music Mobile International, which produces and distributes personalisation
and content services for mobile phone users in over 60 countries worldwide.
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Ms Olivia Hilton,
Chief Executive Officer,
Jumbuck
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Mr Jonas Hudson,
President,
The Nickels Group
With more than a decade in the film and music business, Jonas Hudson has worked and collaborated with some of the most influential studios and talent in the entertainment industry. Mr. Hudson’s entertainment business experience and his relationships with top Hollywood talent has helped TNG become a major distributor of original content in the mobile business. Prior to forming The Nickels Group, Mr. Hudson worked in marketing and distribution at Warner Bros. and New Line Cinema. At Warner Bros., he planned and executed marketing and promotional strategies for the launch of the patented, new DVD technology. While there, he also created and implemented promotional partnerships with numerous Fortune 500 companies including General Motors, Coca-Cola, and Nestle. Current TNG productions under Mr. Hudson’s watch include a feature film “Spin” (post- production) and, “The Gravedancers” (completed). Mr. Hudson also recently completed production on the feature documentary film, “Mending The Sacred Hoop”, which is narrated by Peter Coyote, stars Viggo Mortensen, and includes music by the legendary alternative rock band U2. Other credits for Mr. Hudson can be found at http://www.imdb.com/name/nm0399880/.
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Mr Mal Jago,
Managing Director,
Coastalwatch.com
Coastalwatch was established in 1998 and is a true innovator and survivor online.
Mal joined Coastalwatch in 2000 believing surfing with over 2.4million surfers in Australia with a need for surf information was a good business. Coastalwatch has 45 live streaming cameras around Australia with daily surf reports and swell forecasts. The service provides users with access to information where ever they are online, mobile and even Digital TV. Coastalwatch supplies mobile content to Optus, Boost mobile, Telstra and Hutchison and launched the first on demand 3G streaming in Australia with Hutchison 18 months ago. It is the world’s first streaming web advertising format that is frequency capped and fully measurable. Mal has taken Coastalwatch to the 7th most visited sports site in Australia[Nielson netrating]
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Mr Brad Keeling,
Founder and Marketing Director,
Slice Wireless
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 Ben Kinealy,
Product Marketing Manager, TV & Entertainment,
3 Australia
Ben: Ben Kinealy is the Product Marketing Manager of TV & Entertainment at Hutchison 3G Australia and is responsible for the development of Mobile TV and the Entertainment portfolio. Prior to joining 3 Mobile, Ben was the Content Development Manager at TransACT where he was responsible for all content on the network, including Pay TV and Video On Demand. Ben has also worked in the Film and TV industry for the previous 12 years as a Director, Producer and Editor in both Australia and the USA.
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Mr. Andy Kleitsch,
CEO,
Wireless Content Solutions
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Ms Holly Kramer,
Managing Director Wireless and Mobility,
Telstra
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Mr Darren Krisop-Frearson,
Managing Driector,
The Bridge Network
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Richard Leeming,
Development Manager Mobile Production,
Red Bee Media
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 Ms Annie Mackin,
Head of Mobile Content,
3 Australia
Annie Mackin is Head of Content for Hutchison Telecommunications' 3 Mobile network. In this role, Annie leads a team that is responsible for all end-to-end content product management, including product concept & development, sourcing and negotiating with content partners, managing in-market content products and content pricing, promotion and usage. Originally from San Francisco, Annie brings 15 years experience in marketing and developing digital strategies for technology and entertainment companies through roles with Sony Licensing, Sapient Corporation, and Publicis Technology. In these roles, Annie led the development of business models that capitalised on client brands within digital environments. She has enjoyed working with numerous and varied companies ranging from Starbucks to Ceasar's Palace, Britney Spears to KISS, Intel to Fairchild Aerospace.
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Gregan McMahon,
Regional Director Australia and NZ,
Yahoo! Mobile
Gregan McMahon is Head of Yahoo! Mobile for Australia & NZ. In this role he is responsible for the mobilising Yahoo!'s products and services and ensuring that these are readily accessible to the wider Yahoo! community. Gregan has been active in the mobile content industry since the late 1990s. Over this period he has held roles in business development, channel marketing, product development and general management. Prior to joining Yahoo! in early 2005, Gregan was General Manager, Content for HWW Limited, one of Australia's leading mobile content and applications companies.
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Mr Dave Moreau,
Chief Executive Officer,
Fonestarz Media
FoneStarz is a market leader in the development and distribution of mobile media content for new generation colour and multimedia mobile handsets. Recognized as the most experienced content and service provider in the mobile download market, FoneStarz provides personalisation, entertainment and information multimedia content to mobile devices all over the world. The UK-based company has a strong relationship with Vodafone globally, a contract with T-mobile International and manages image galleries and editorial services on 15 networks in 22 territories across four continents. CEO Dave Moreau has a lot of experience in the Australasian market as well as in Europe and the USA.
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 Mr Mark Mulder,
General Manager of Content and portals,
Optus
Mark has over 10 years experience in the media and telecommunications market, working in blue-chip companies in London, Johannesburg, Dublin and Madrid. Prior to moving to Optus, Mark held the position of Head of Internet Content and Services at Telewest Broadband in London, where he was responsible for Telewest’s Internet customer portals and content partnerships serving nearly 1 million Internet (650,000+ broadband) customers. Key achievements include leading European and US content partner deals with the BBC, Real Networks, Virgin/ EMI Music, Google and Sony Entertainment. Mark launched the UK’s first rich media portal, “blueyonder TV”, which aggregates streaming content from leading content providers like the BBC, Discovery Channel, Living, Bravo and High TV. Prior to this, Mark worked as a Strategy Manager at Accenture for five years, and as a Senior Manager of Business Development at Xtempus, a London-based mobile Internet and software provider. Mark is currently the General Manager for Content & Portals at Optus.
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Chris Noone,
Group Mobile Director,
Ninemsn
In 1997 Chris established the Asia Pacific operations for video game publishers MicroProse and Hasbro Interactive and in 2000 moved to the UK as Commercial Director for Hasbro Interactive’s International operations. Chris moved to Vodafone and its Vizzavi portal, a €1.6 billion Europe-wide joint venture with Vivendi. Chris was responsible for the development of a co-ordinated pan-European games strategy including mobile, interactive TV and online and as Head of Business Development and Content was responsible for all mobile content areas. Chris later became Managing Director of the London-based IMG/TWI owned television producer, Gamer.tv, where he grew the television production side of the business and launched successful mobile video services with Europe’s leading mobile operators and pioneered the creation of Mobile Game Trailers. Following a return to Australia in late 2005, Chris is now Group Mobile Director for ninemsn.
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Keith O'Brien,
Head of Content,
Vodafone Australia
Keith O'Brien, Head of Content for Vodafone Australia. Prior to moving to Australia Keith was Head of Music for Vodafone UK for 3 years, where he pioneered the implementation of Full Track Music downloads and Music Video services at the launch of Vodafone Live with 3G. Before joining Vodafone Keith enjoyed several product marketing positions with O2 UK, Genie Mobile Internet and British Telecom.
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 Michael Padden,
Head of Mobile Content,
Telstra
Michael leads Telstra's mobile content initiatives for Telstra i-mode and Telstra BigPond Mobile. In this role he is responsible for the planning and rollout of Telstra’s content services portfolio and for partnership management and commercial engagement with the media and content industry. Most recently he was responsible for Telstra's BigPond and 3G content launches and prior to that launched the i-mode content portfolio where Telstra not only launched i-mode into the market in record time but also launched with the largest portfolio of content (165 sites) of any i-mode launch since the original DoCoMo launch. In his five years at Telstra Michael has had various roles in developing the consumer data business from WAP to interactive SMS. Prior to joining Telstra Michael worked for large and small content and media business including several years at Fairfax where he helped establish a range of consumer online services as well as establish their b2b activities with the real estate sector. An internet pioneer as the co-founder of the PUMP internet development group, Michael has also developed content services for CompuServe and Microsoft Networks in the early 90s.
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Mr Gavin Parry,
Director of Digital Services,
Sony BMG
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 Ms Tanya Price,
Head of Business Development,
Red Bee Media
Red Bee Media, formerly BBC Broadcast, is Europe 's leading expert in the distribution and promotion of multimedia content, offering a comprehensive range of services to playout, publish, promote and provide media access for content across all media, from television to mobile phones. Clients include BBC Television, BBC Radio, BBC New Media, UKTV, Flextech, Telewest, ESPN, five, Community Channel, BBC World, BBC Prime, H3G among others.
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 Jonathan Pugh,
Project Manager / Systems Architect,
Viva La Mobile
Jonathan Pugh has been instrumental in the growth of Viva La Mobile since its inception, initially building award winning single player games and then the some of the first and most popular (real-time) multiplayer games and platform technologies in use globally today. After a period of growth and training, he now manages the specialized team and plays a strong role in the direction of the company’s business strategies. Viva La Mobile is still producing quality titles and expanding its distribution - and now with exciting brands to match. Jonathan has over 10 years experience in games and multiplayer mobile content creation including 3 years with Nokia. He has a Masters by research from the University of Tasmania in Computer Science.
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Thierry A. Raymaekers,
Managing Director, Marketing Asia-Pacific,
Irdeto
Thierry A. Raymaekers joined Irdeto Access in July 1999 as General Manager North Asia, based in Beijing, and has been ever since building up Irdeto’s local operations in becoming market leader in China’s broadcasting industry. Upon establishment of Irdeto Access Technology (Beijing) Co., Ltd. in 2002, he was appointed as General Manager, Greater China – Sales and Marketing. In this role, Thierry was charged with managing growth in digitalization, and expanding content protection from the traditional television broadcasting to the broadband and mobile markets. Since January 2005, he takes care of Marketing in the Asia-Pacific region, a responsibility, which gives him amongst others more exposure towards building partnerships into addressing the emerging rich media and mobile entertainment industry.
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 Dan Rosen,
CEO & Founder,
Nomad NetworX
Dan is the CEO and founder of Nomad NetworX, a leader in the acquisition creation and distribution of mobile
Adult content. Nomad specialises in the development of premium Adult msites for some of the world’s
best-known Adult brands including Club Jenna and PRIVATE. It’s exclusive cornerstone property, Club Jenna 3G,
is progressively being rolled out across Hutchison’s 3 mobile network globally, following a successful
Australian launch in November 2005.
Before founding Nomad, Dan was the Australian Head of Adult Entertainment for 3 mobile where he developed and
drove 3’s Adult Entertainment strategy. The portfolio of high-revenue products included Chat, Dating and Age
Restricted services - the latter of which is known as “Premier” and features leading mobile content from the
likes of Playboy.
Whilst at Hutchison Dan lead the development of Australia’s only commercially deployed Mobile Age Verification
System - the PVS. This restricted access system allowed 3 to enter a commercially attractive category whilst,
at the same time, meeting the expectations of shareholders, management and the community alike.
Prior to 3, Mr Rosen’s experience has primarily been at media and technology companies with roles spanning
accounting, marketing and ecommerce for firms such as EMI Records, FOXTEL and OzEmail Internet.
Dan is an Associate of the National Institutes of Accountants and holds a Masters of Business (Marketing and
eCommerce) from the University of Technology, Sydney.
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Neeroj Roy,
CEO,
Hugama Mobile
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 Mr Ira Rubeinstein,
Executive Vice President,
Sony Pictures Digital Entertainment
Ira Rubenstein has built a career on identifying and implementing new marketing tactics for entertainment properties through interactive, online and mobile initiatives. As senior vice president of Sony Pictures Digital Sales and Marketing, a division of Sony Pictures Digital, he is responsible for overseeing the division’s efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile entertainment and personalization products, online and mobile games, and innovative strategic partnerships
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Ms Claudia Sagripanti,
Chairperson,
AIMIA MCIDG and Venture One
About Claudia Sagripanti
Claudia Sagripanti is a Director of VentureOne providing strategy advice to a range of clients including: Amethon Solutions, eHound, 5th Finger, HWW Limited, Macquarie Bank Limited and Mobile 365.
Claudia has specialised in the digital media and mobile sector for the last five years and currently chairs AIMIA’s Mobile Content Industry Development Group (www.aimia.com.au/mobile). Previously Claudia worked for a number of years in the business information sector in senior management roles, in Australia, Asia and South Africa. She began her working life as a corporate banking analyst.
Claudia has written and presented on various topics including the mobile content landscape, raising capital and mobile marketing. She is currently consulting to companies in mobile content, media and IT.
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 Mr Richard Sherwood,
General Manager of Mass Markets,
Vodafone Australia
Richard Sherwood is General Manager of Mass Markets at Vodafone Australia. In this role, Richard is responsible for products, Infotainment (Vodafone live! & Content Teams), Customer Relationship Management and Segmentation. Since joining in 2002, Richard has been key in successfully launching Vodafone live!, Vodafone Live! Powered by 3G and value bundles including Maxi, Super and Mega Cap. Prior to joining Vodafone Australia, Richard had spent 6 years working for Bacardi-Martini, where he was responsible for their spirits portfolio.
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Mr Jonathan Shoham,
Head of Marketing,
Mobile Streams
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Jim Shomos,
Creator and Executive Producer,
Forget The Rules
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Michael Tame,
Operations and Marketing Manager,
The Music Network
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 Scott Taylor,
General Manager of Content and Services,
3 Australia
Scott Taylor is General Manager of Content & Services with Australia’s first 3G network mobile
operator Hutchison Telecoms.
Scott joined Hutchison in 2001, initially being responsible for the communications strategy and
plan for 3 upon its launch in April 2003, and for the last 18 months being responsible for driving
uptake, usage and revenues from 3’s broad range of non-voice 3G services such as MMS
(multi media messaging), email, video calling, mobile internet and data services and content portal
services.
Prior to joining Hutchison, Scott held senior marketing positions with major consumer goods companies
such as Kimberly Clark Corporation, Reckitt & Coleman (now Reckitt Benkiser) and Unilever.
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 Mr Angelo Tilocca,
Manager Content Licencing,
ABC
Angelo Tilocca (Manager Content Licensing ABC Content Sales) has been responsible for the ABC's commercial digital distribution strategy over the last 4 years. In this time, the ABC has increasingly become the provider of choice for those seeking to build audiences in both traditional and emerging media. The ABC's global portfolio of clients includes operators in internet, mobile and emerging platforms such as video-on-demand and commuter services including airlines, buses and trains, all with one thing in common - access to the ABC's high quality content, highly sought after brands and diverse range of genres. The ABC continues to deliver compelling content that informs, educates and entertains audiences, and contributes to our clients success, whether that success is measured in traffic, listeners, viewers or subscribers. Prior to joining the ABC, Angelo spent ten (10) years at AAP, in various key sales, marketing and product management roles and was at the core of developing and launching AAP NewsCentre - a leading business to business customisable business intelligence tool - delivered electronically to the desktop. Content Licensing is the fastest growing business within ABC Enterprises.
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Mr Jan Tore Klepp,
Executive Vice President,
Mobile Media Company
Mr. Klepp has extensive experience in strategic development and consulting in the wireless, technology, e-commerce and banking sectors. Currently Executive Vice President for The Mobile Media Company AS and General Manager for MoConDi Ltd, Mr Klepp has built a thriving content distribution company to a global leader in 3G entertainment content, with 500+ content partnerships and customers in over 30 countries. As a 500+ Director of Business Development for The Mobile Media Company AS, he was responsible for setting up content relationships for the Company's wireless platform offerings and opening up Greenfield operations internationally. Mr. Klepp also began e-business start-ups in the healthcare sector and oil spill control industry, and has held senior consulting positions with Ernst & Young in e-commerce and corporate finance as well as Andersen Consulting (now Accenture). Mr. Klepp has a Masters in Business Administration from the University of California , Berkeley and a Bachelors Degree in Business Administration, Finance and Accounting from Texas A&M University.
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 Mr Steve Watson,
General Manager Group Portals and Entertainment,
Legion Interactive
As the head of mobile content services at Legion Interactive, Australia’s foremost provider and manager of mobile content solutions, Steven is responsible for the deployment of consumer content applications across many of Australia’s leading consumer brands. His wide knowledge of sales, marketing and general management experience has seen Legion’s mobile content division successfully develop and deploy strategic partnerships across television, online, print, ambient, outdoor and events. Steven has been involved in the interactive space since 1994 when he developed one of Australia’s first games channels. He also has extensive media experience having worked in all areas of the industry in local and international markets, including Australia, Hong Kong, China and the US. Steven joined Legion Interactive in 2002 when Legion acquired BlueSkyFrog.com (BlueSkyFrog) and has played an integral role in driving BlueSkyFrog to its current market leading position. Legion Interactive - Portals, Content and Entertainment (BlueSkyFrog) Legion Interactive’s Portals, Content and Entertainment Group manages Australia’s leading wireless entertainment and marketing service, BlueSkyFrog, and provides mobile and content solutions to partners and clients. Launched in 1999, BlueSkyFrog was the first company in Australia to offer consumers cross-network SMS messaging, as well as mobile icons, ringtones, picture messages and outbound voice messages. Currently Australia’s largest mobile content retailer, BlueSkyFrog is dedicated to creating and delivering superior mobile content to the Australian consumer in addition to providing the channels for the latest local and international content to be accessed. Today BlueSkyFrog operates three retail brands, along with a wholesale channel and Telco joint brands incorporating digital marketing services and value-added consumer services BlueSkyFrog also “powers” a number of other websites’ mobile channels and provides them with premier mobile content.
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Mr Oliver Weidlich,
Managing Director,
Ideal Interfaces
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 Ms Jennifer Wilson,
Head of Mobile,
HWW
Jennifer heads up HWW Mobile, the specialist mobile publishing division of HWW. HWW Mobile provides mobile content portal facilities to third-party content providers; to carriers to expand their content pools; and to content owners who want to mobilise their content. Jennifer has over 20 years experience in the interactive communications industry and is a recognised specialist on maximising the use of rich content in the mobile and wireless space.
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Dr. Yan Zhuang,
Director Business Development,
QUALCOMM Internet Services
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