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Thursday June 8 2006
Masterclass: Mobile Marketing Workshop
Mobile marketing is a highly effective, increasingly used communications channel, yet despite its success it’s still new to many direct marketers. This workshop will allow delegates to get to grips with mobile marketing through live demos of cutting edge campaigns, showing how they were promoted and the results that were achieved.
Learn the A-Z of mobile marketing and the reasons why you need to incorporate mobile marketing into your overall marketing mix. This session will address the following issues:
- Why mobile marketing is the fastest growing marketing medium
- Youth marketing
- How mobile marketing is more effective than other forms of digital marketing
- What is available today and future wireless opportunities
- Who is using it today and why the numbers will continue to grow
- When and how to use mobile marketing effectively
- How mobile marketing is tool for everything from customer acquisition to brand positioning to CRM
- How value-added applications will drive growth now and into the future
About your masterclass leaders:
Warren Billington, Chief Executive Officer, 5th Finger
Matthew Costello, Founder and Director, 5th Finger
Matthew Costello has over 10 years experience in sales and sales team management in the music, multimedia & online technology sectors. As a result of his retail and sales background in the technology and multimedia industry Matthew has developed extensive new market analysis and channel development expertise. 5th Finger: 5th Finger is Australia’s leading mobile relationship solutions company. Through a combination of leading edge technology and market expertise, 5th Finger delivers innovative and effective mobile solutions for its clients, helping them to build quality customer relationships.
Course times and documentation
Registration starts at 9.00am. The master class will commence at 9.30 am and finish at 5.00pm. Lunch and refreshments will be served at appropriate times. Participants will receive all master class materials.
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