“If you had to design from the ground up a marketing medium that’s perfectly suited to relationship building and customer retention, it would probably look remarkably like exhibitions, the most direct form of direct marketing ever.”

Why exhibit?

1. Meet thousands of new buyers and develop a quality database
2. Develop a personal and direct relationship with your clients
3. Show your full product range in real life rather than a catalogue
4. Let potential buyers use all five senses to gain a full appreciation of your product
5. Get immediate feedback on your product range
6. Overcome objections and accelerate the buying process
7. Sell product at the show
8. Raise your profile in the industry and add value to your brands
9. Locate new agents and distributors for your products
10. Launch a new product and generate media interest

The following are statistics from the Exhibition and Events Association of Australia

• 83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision of the company
• 72% of trade show visitors intend to make a purchase either at the show or in the near future
• 54% of visitors come specifically to see new products and services
• 48% come for information
• 40% to keep up to date with technology
• 15% to make business contacts

Did you know? 

• 46% of people planning to visit a trade show make the decision to attend more than 2 weeks before the show
• 25% of visitors decided to attend the trade show because they had attended the same event before

And remember - Terrapinn invests tremendous resources into the marketing of its events – and there are great opportunities for our exhibitors to leverage our marketing to maximise your investment.

 ~~~discovered it ~~~ handled it ~~~ bought it ~~~ felt it ~~~learned it ~~~
tried it ~~~ heard it ~~~ touched it ~~~ tasted it ~~~smelled it ~~~ noted it ~~~understood it ~~~ squeezed it ~~~ liked it ~~~

…..and I saw it at an exhibition !!