Event marketing

Sponsors have outstanding marketing opportunities.

We will implement a strategic year-round, multi media marketing campaign that provides exposure to your
target market and culminates in face-to-face meetings with customers and prospects. The campaign guarantees
quality conference attendance.  An aggressive delegate promotion campaign ensures the right audience!

We will use the following media to promote Government Technology World Africa 2005:

• Direct mail - Thousands of conference brochures are distributed to a targeted audience of African decision
  makers.
• Telemarketing - A dedicated team of account managers will contact your target market to ensure their
  participation at the event.
• Advertisements and editorial coverage in trade publications - An advertising campaign will be undertaken in
  key industry publications
• E-mail and fax marketing campaigns - Every week will see a campaign dedicated to a specific portion of our
  target audience.
• Public relations – Our media partnerships and a series of media releases will ensure exposure in relevant media
• Internet – Our event website is continually updated and open for on-line registration and inquiry. We  invite you to link your web site with ours for a wider, more complete reach.

In Summary

• We will help you GENERATE quality business leads.
• We will help you INCREASE your regional profile.
• We will help you CREATE new business opportunities.

Contact Christinah Mazibuko on tel +27 (0) 11 516 4940 or email christinah.mazibuko@terrapinn.co.za to find out
about promotional opportunities surrounding this event.