Event Marketing

Overview
Government Technology World is more than an event – it is an opportunity to take an important place in a regional, targeted, 24/7 marketing campaign. The earlier you confirm your participation, the more marketing benefits and the greater ROI you will receive.

The strategic year-round marketing campaign guarantees quality attendance. This campaign will ensure that your target market is informed of the event, its partners and exhibitors.

We will use the following channels to promote Government Technology World Middle East:
 
Advertisements in trade publications
Working closely with industry publications and media partners in the public sector, extensive advertising and editorial campaigns will be strategically positioned throughout the year for maximum impact.

Direct mail
Government Technology World ME will be marketed to an extensive range of named contacts across Terrapinn’s databases and specific, focused external lists. The conference brochure will be distributed to in excess of 40,000 senior government decision makers.

Fax and e-mail campaigns
Every week will see targeted fax and email shots to different profiles within our target markets. These act as constant reminders of the event and are an ideal medium by which to announce new information, and promote partners.

Telemarketing
A dedicated team of sales professionals will contact key target profiles and secure their attendance as conference delegates.

Public relations
A series of PR activities before, during and after the event to alert regional and international media about the event.

Online marketing
The Government Technology World ME website will be continually updated throughout the campaign. The campaign will also feature a significant web banner campaign on industry portals throughout the region and the world.

In summary

• We will help you GENERATE quality business leads.
   
• We will help you INCREASE your regional profile.
   
• We will help you CREATE new business opportunities.