Event marketing

An integrated marketing campaign

Overview
EuroRail 2006 is more than just an event – it is an opportunity to take an important place in a regional, targeted, 24/7 marketing campaign. The earlier you confirm your participation, the more marketing benefits and the greater ROI you will receive.

The strategic year-round marketing campaign guarantees quality attendance. This campaign will ensure that your target market are informed of the event, its sponsors and exhibitors.

We will use the following channels to promote EuroRail 2006:

Advertisements in trade publications
Working closely with industry publications and media partners in the rail and transport industries, extensive advertising and editorial campaigns will be strategically positioned throughout the year for maximum impact. Our official supporting publications have included Railway Gazette International, Railvolution, X-Rail, Transport Weekly, Rail Interntaional – Schienen der Welt and Modern Railways.

Direct mail
EuroRail 2006 will be marketed to an extensive range of named contacts across Terrapinn’s databases and specific, focused external lists. The conference brochure will be distributed to in excess of 40,000 senior executives.

Fax and e-mail campaigns
Every week will see targeted fax and email shots to different profiles within our target markets. These act as constant reminders of the event and are an ideal medium by which to announce new information, and promote sponsors.

Telemarketing
A dedicated team of sales professionals will contact key target profiles and secure their attendance as conference delegates.

Public relations
A series of PR activities before, during and after the event to alert regional and international media about the event.

Online marketing
The EuroRail 2006 website will be continually updated throughout the campaign. The campaign will also feature a significant web banner campaign on industry portals throughout the region and the world.
 
In summary

• We will help you GENERATE quality business leads
  
• We will help you INCREASE your regional profile
  
• We will help you CREATE new business opportunities

Maximise your ROI today!
Secure your place at the industry standard event for European rail strategy and technology. Call Rowan Mackie on tel: +44 20 7827 5983, e-mail: rowan.mackie@terrapinn.com