Exhibition statistics

“If you had to design from the ground up a marketing medium that’s perfectly suited to relationship building and customer retention, it would probably look remarkably like exhibitions, the most direct form of direct marketing ever.”

Why exhibit?

         1. Meet thousands of new buyers and develop a quality database
         2. Develop a personal and direct relationship with your clients
         3. Show your full product range in real life rather than a catalogue
         4. Let buyers use all five senses to gain a full appreciation of your product
         5. Get immediate feedback on your product range
         6. Overcome objections and accelerate the buying process
         7. Sell product at the show
         8. Raise your profile in the industry and add value to your brands
         9. Locate new agents and distributors for your products
        10. Launch a new product and generate media interest

The following are statistics from the Exhibition and Events Association of Australia www.eeaa.com.au 

• 83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing
• decision of the company
• 72% of trade show visitors intend to make a purchase either at the show or in the near future
• 54% of visitors come specifically to see new products and services
• 48% come for information
• 40% to keep up to date with technology
• 15% to make business contacts

Did you know?

• 46% of people planning to visit a trade show make the decision to attend more than 2 weeks before the show
• 25% of visitors decided to attend the trade show because they had attended the same event before

And Customer Management World 2006 really works for our sponsors and exhibitors!

In 2005, 64% of our visitors attended the show to evaluate new products and services and gather product information specific to their company’s needs.CCW is where professionals who are concerned with making their customer KING meet to finalise their buying decisions - professionals responsible for Customer Management Technology, customer communications, contact centres, collaboration and enterprise solutions, marketing and sales.

And remember - Terrapinn invests tremendous resources into the marketing of its events – and there are great opportunities for our exhibitors to leverage our marketing to maximise your investment.

discovered it!    
handled it!
bought it!
felt it!
learned it!
tried it!
heard it!
touched it!
tasted it!
smelled it!
noted it!
understood it!
squeezed it!
liked it!
. . . . I saw it at an exhibition

For more information on the event and how you can participate in 2006, please contact Paul Guy, Project Director on + 61 2 9005 0719 or email paul.guy@terrapinn.com