Event marketing

Sponsors have outstanding marketing opportunities.
 
We will implement a strategic year-round, multi media marketing campaign that provides exposure to your
target market and culminates in face-to-face meetings with customers and prospects. The campaign
guarantees quality conference attendance.  An aggressive delegate promotion campaign ensures the
right audience!

We will use the following mediums to promote Banking Technology Africa 2006:

• Direct mail - Thousands of conference brochures are distributed to a targeted audience of African
  decision makers.
• Telemarketing - A dedicated team of account managers will contact your target market to ensure their
  participation at the event.
• Advertisements and editorial coverage in trade publications - An advertising campaign will be
  undertaken in key industry publications
• E-mail and fax marketing campaigns - Every week will see a campaign dedicated to a specific portion
  of our target audience.
• Public relations – Our media partnerships and a series of media releases will ensure exposure in
  relevant media
• Internet – Our event website is continually updated and open for on-line registration and inquiry.
  We invite you to link your web site with ours for a wider, more complete reach.

In Summary

We will help you GENERATE quality business leads.
We will help you INCREASE your regional profile.
We will help you CREATE new business opportunities.

Contact Christinah Mazibuko on tel +27 (0) 11 516 4940 or email christinah.mazibuko@terrapinn.co.za to
find out about promotional opportunities surrounding this event.