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Speakers 
Mr Walter Adamson,
Founder and Principal, VP Asia Pacific i-mode Content Forum,
Digital Investor
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 Mr Cyrus Allen,
Lead, 3GSM and Services Portfolio Management, WCDS, TTIP,
Telstra Corporation
Cyrus’ most recent role was Lead, Telstra i-mode, where he played a key role in the strategy, formulation and delivery of i-mode into the market place. Following the successful launch of i-mode in Australia, Cyrus’ current responsibilities include the wireless consumer services portfolio management with a strong focus on Telstra’s 3GSM launch in 2005.
Prior to joining Telstra in early 2004, as Head of Global Content Alliances, Cyrus played a key role in the development and implementation of Sony Ericsson's world-wide content strategy where he built partnerships with some of the world's leading media and content brands. Cyrus also contributed strongly towards the collaboration activities of Sony's European operating companies as the 2002-03 Chair of Sony Europe's synergy initiative, EuroTop Ideas Committee.
Cyrus' previous experience includes global product and business management roles in Ericsson's former satellite business unit, as well as Product & Brand management activities in Ericsson Australia’s mobile operation. Cyrus brings a wealth of global mobile entertainment and content services knowledge as well as strong, mobile consumer marketing and customer insight.
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 Ms Esther Bailey,
President,
Australian Interactive Media Association (AIMIA) NSW
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Mr Warren Billington,
CEO,
5th Finger
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Mr Paul Buchanan,
General Manager, Australia,
SOUNDBUZZ
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Mr Simon Buckingham,
CEO,
Mobile Streams
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Mr Andrew Bud,
Executive Chairman,
mBlox
As Executive Chairman, Andrew Bud provides the strategic vision for mBlox's product development leveraging his deep industry expertise. Bud has a wealth of experience in the mobile industry and is widely recognized as an expert in the areas of mobile regulation and payments.
Prior to assuming the role of Executive Chairman, Bud was the CEO of London-based mBlox Ltd, which he co-founded in 1999 and led to profitability. From 1988 to 1996, Bud was head of mobile technology for Olivetti SpA in Italy. In 1994, while at Olivetti, he became the founding technical head of Omnitel (now Vodafone Italia). Between 1996 and 1999 he was a Director at Connect Communications Group, a leading European provider of corporate telecommunications services, and was a Group Marketing Director with Azlan plc, the £200m European distributor of internet technology. His earlier background was in mobile technology R&D.
Bud is an elected Board member of the global Mobile Entertainment Forum (MEF), which he helped found in 2001, for which he chairs the Regulatory Committee. He is a Chartered Engineer, with a degree from Cambridge University.
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 Mr David Burden,
CEO,
Legion Interactive
David Burden has been CEO of Legion Interactive for the past eight years. Legion Interactive is Australia’s leading provider of interactive communication services and is Australia’s most recognised facilitator of interactive competitions and promotions for clients including the Seven Network, Network Ten, McDonald’s, Coca-Cola, Telstra, Vodafone, ACP, MasterCard and Microsoft to name a few.
David has been a pioneer in the promotional marketing industry since 1987 and has worked with high-end telecom solutions for 17 years. David represents the Premium Rate Industry as a Director, is the Chairman of the Mobile Marketing Council and is Company Secretary of the Telephone Information Service Standards Council (TISSC); he is also a Board Member of the Australian Direct Marketing Association (ADMA) and represents ACIF in the formation of Privacy for SMS.
Legion Interactive is Australia’s Largest Promotional Marketing Agency* and the leading provider of Interactive telephone, SMS/MMS, Internet and Email services for broadcast media. Some of Legion’s current and most recent activities include: Australian Idol - TEN/Fremantle, Big Brother - TEN/SSE, Fat Cow Motel - ABC, My Restaurant Rules - Seven, Alias - Seven, Arena TV Star Spotting - FOXTEL, Coca Cola SumMerdayS, McDonald’s SIP N FLIP 2 WIN, and MasterCard 2003 Beach House Promotion.
Legion Interactive recently won Best Sales Promotion 2004 at the MMA Awards and was awarded the 2004 Mobility Award of Excellence for improving the value of the Australian mobile industry.
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 Mr Lee Cheok Yew,
Executive Vice President, Southeast Asia, Mobile,
MTV Networks Asia Pacific
As Executive Vice-President of Southeast Asia and Mobile/Online, Cheok Yew oversees MTV Asia’s Southeast Asian operations, including its joint ventures in Indonesia, Philippines and Thailand, as well as the MTV Mobile/Online business across the whole of Asia.
A seasoned executive with over 20 years of experience in the media field, Mr. Lee was previously CEO of SPH Mediaworks, the broadcasting venture of Singapore media group Singapore Press Holdings. During his tenure there from 2000-2003, Mr. Lee launched two terrestrial TV channels – Channel U and Channel I, started up a TV content production and distribution joint venture in Hong Kong, and acquired a 50% stake in the radio company UnionWorks Pte Ltd in Singapore.
Prior to SPH, Mr. Lee spent nine years at MediaCorp Group, latest as Chief Operating Officer, leading the charge in the corporatization of Singapore Broadcasting Corporation in 1994, and setting up various ventures including notably two TV channels – a regional news channel (Channel NewsAsia) as well as a terrestrial sports channel (SportsCity). He also set up a movie company called Raintree Pictures producing Chinese and English feature films for the regional market. Previously, Mr. Lee held various other senior positions at Singapore Press Holdings, Singapore News & Publications, as well as IBM Singapore.
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 Ms Niamh Collins,
Director of Wireless,
ninemsn
NIAMH COLLINS (pronounced Neve)
PostGraduate Certificate in Management (AGSM)
Graduate in Marketing (The Marketing Institute of Ireland)
Diploma in International Trade (Dublin Institute of Technology)
ninemsn Pty Ltd
As Director of Wireless, Niamh Collins is responsible for driving ninemsn’s wireless business strategy in addition to the commercial implementation of MSN mobile services which includes products such as MSN Hotmail and MSN Messenger.
Niamh joined ninemsn in September 1998 as National Sales Executive and has consistently been involved in implementing strategic partnerships with some of ninemsn’s key clients.
In 2001 she was promoted to Senior Sales & Business Development Manager (with a focus on MSN Services plus Shopping) and in 2002 she was promoted to the role of Network Business Development Manager.
Niamh has been involved in the Internet Industry from the early days, having worked as Senior Marketing Executive for an ISP in Ireland from 1995 before moving to Australia in 1997. She also worked as a Corporate Account Executive for Corporate ISP, Magna Data in 1998.
Niamh sits on the Mobile Marketing ADMA (Australian Direct Marketing Association) Council and AIMIA Mobile Content Industry Development Group.
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Mr Shaun Collopy,
COO,
Mobile Messenger
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Mr Adrian Crouch,
Market Development Manager,
Ericsson Australia
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Mr Jerry de la Cruz,
Proposition Manager, New Markets,
Vodafone Australia
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Mr Tom Enright,
Director of New Media,
Universal Music
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Mr Anthony Farah,
CEO,
The Promise
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Mr Christopher Flintoft,
Group Manager, Wireless and Broadcast,
Hyro
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 Mr Vishal Gondal,
CEO,
India Games
The term 'child prodigy' fits Vishal Gondal like a 'T'. He started programming algorithms at the age of 14 - an age at which most kids were trying to figure out how to solve logarithms. Soon after finishing his schooling, Vishal started his own company, FACT, at the age of 16. During his college days, Vishal played volleyball at the state and national levels, and was a Rank holder of National Computer Problem Solving Contest in 'C'
programming. He is instrumental in starting and growing the Gaming Industry in India. He heads the Mumbai Chapter of the International Game Developers
Association. He is the only Indian to be part of The Nokia Advisory Council for Games and actively advices Nokia on wireless and gaming technologies. He
is a frequent speaker at gaming and wireless technology conferences. In 1999, Gentleman magazine featured Vishal as one of the twenty persons to look for in the next century. In December 2001, Business Today featured Vishal among the top 40 entrepreneurs of India. This list included the likes of Dhirubhai Ambani, Chairman of Reliance Industries, Kumarmangalam Birla,
Chairman of the Birla Group and K.R. Narayanmurty of Infosys, to name a few. Vishal has over 9 years of experience in the interactive entertainment
space.
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 Mr Graham Gordon,
General Manager, Wireless, Consumer and Data Services,
Telstra Corporation
Graham Gordon is the General Manager of Wireless Consumer Data Services for Telstra's Technology Innovation & Products Group. His accountabilities include driving Telstra Mobile Data Revenue growth through implementation and development of innovative wireless data services such as picture messaging, mobile video, SMS and third party content solutions & services.
Recently, Graham played a key role in Telstra through the delivery of the i-mode service into the Australian marketplace. i-mode delivers high value to carriers, content providers and consumers through the creative use of technology.
With over 20 years in the communications and mobility industries, Graham has played a significant role in the wireless mobility area. His experience has provided him valuable knowledge in driving Telstra’s mobile data revenue growth through the implementation and development of innovative wireless data solutions. This includes the overseeing of content applications and services that are aimed at differentiating Telstra’s wireless data offerings, using an ethos of “simple - easier - faster”. His previous role in Telstra focused on corporate sourcing where he managed Telstra’s information technology contracts for both hardware and software.
Graham’s breadth of experience extends from military communications, weapons and sensors systems, through process and manufacturing systems to mobile network infrastructure, handsets and CPE, billing systems and value added service platforms and solutions. Prior to joining Telstra in 2001, Graham worked as a mobile data strategy consultant, working to numerous Telecommunications companies across the Asia Pacific. Graham holds a Communications Electronics Engineering Diploma and a Bachelor of Education.
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 Mr Martin Hoffman,
CEO,
ninemsn
Martin Hoffman commenced as Chief Executive Officer of ninemsn, in February 2003.
Martin was previously with John Fairfax Holdings Ltd in a number of senior roles between 1999 and 2002, including Chief Executive of SOLD.com.au, Managing Director for On-line Classifieds with the f2 Network and, most recently as Publisher, Business Magazines, Fairfax Business Media.
A Masters of Business Administration (MBA Hons) graduate from the International Institute of Management Development (IMD) in Switzerland, Mr Hoffman’s prior business experience included roles as Chief Operating Officer of the highly respected and internationally acclaimed Garvan Institute of Medical Research (1996-1999) and a variety of senior positions at Optus Communications (1992-1994).
Prior to this Martin worked in corporate finance with Potter Warburg & Co Ltd (now UBS Warburg) and management consulting with PA Consulting Group.
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Mr Cliff Holloway,
Vice President Sales,
Superscape
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Mr Vince Humphries,
Manager, Mobile Content and Credit Management,
Australian Communications Authority
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Mr Paul Hunt,
Deputy Director,
Office of Film and Literature Classification
Paul Hunt joined the Office of Film and Literature Classification as a Senior Classifier on the Classification Board in June 2000, and was appointed to his current position of Deputy Director in May 2003. Prior to the OFLC, Paul worked in the environmental health and development services in rural and regional Australia. Paul spent time in the remote Kimberley region of Western Australia where his work’s focus was on environmental health, planning and sensitive social justice issues. Paul has experience in community consultation, as well as considerable experience in balancing community expectations of statutory bodies with the needs of clients. Paul has a keen interest in emerging technology particularly as it relates to computer games and convergent technologies.
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Ms Amanda Hutton,
Head of Content,
3 Mobile
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Dr Renato Ianella,
Project Leader,
NICTA
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 Mr David Kainer,
Director and CTO,
Viva La Mobile
David Kainer is CTO and Co-Founder of the innovative mobile games development company Viva La Mobile and has been a long time advocate of mobile games and their place in the digital games industry.
David comes from a background in Computer Engineering and in 2000 worked in wireless Research and Development at Intergraph Australia. During his time with Intergraph's wireless division he developed a protoype vehicle tracking system for wireless devices using Java and GPRS. In 2002 David left Intergraph and created one of the the first polygon 3D engines for J2ME phones. This, combined with a passion for computer gaming, led to the co-founding of Viva La Mobile in early 2003.
In just under 2 years Viva La Mobile has become one of the premier mobile games development studios in Australia and is a world leader in 3G Multiplayer games. In 2004 Viva La Mobile developed and launched the RedStar platform for real-time fast paced multiplayer on 3G mobiles. The first title, "Badlands", launched with the 3 Australia network and has already gained a strong following. David and the entire Viva La Mobile team have a vision to create a global 3G gaming community, and with RedStar due to be launched with multiple 3G carriers over the coming months a true cross-carrier games experience should become a reality.
As CTO of Viva La Mobile, David has strived to keep abreast of the rapidly changing technology and business aspects of the mobile market. David was a panel member at the 'XMediaLabs 2004' and an exhibitor at the 2003 Australian Game Developers Conference in Melbourne.
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Mr Jawahar Kanjilal,
Director, Rich Media and Music Business Programs,
Nokia Multimedia Business Group, Asia Pacific
In Asia Pacific, Jawahar leads Nokia’s initiatives in the Music and Rich Media domain, covering relevant end-to-end services & highly optimised devices. A significant portion of his efforts is geared towards stimulating and steering the mobile services ecosystem with special emphasis on 3G and EDGE operators, by delivering engaging end-user experiences and transforming them into tangible business propositions for all in the value chain.
Jawahar is responsible for Nokia’s initiatives on Visual Radio and Mobile Phone TV in Asia Pacific, creating new opportunities for mobile usage while interacting with traditional radio and TV broadcasts.
Most recently, Jawahar served as Director of Digital Services and Applications, Asia Pacific, and as Head of Service Development for the Imaging Business Unit in Nokia Mobile Phones, Asia Pacific.
Throughout his 10 years in the mobile communications, Jawahar has had different roles within Nokia Mobile Phones, including Mobile Services Creation, Product Management, Marketing and Business Development. Additionally, his tenure in distribution/sales and product management with Hutchison, India, has given him a wellrounded experience on the telecommunications domain also from a mobile operator’s
perspective.
A master at creating engaging mobile experiences, Jawahar also has several service innovations and a few patents for Nokia to his credit. An engineer by training, Jawahar holds an MBA from Symbiosis Institute of Business Management, Pune, India.
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 Mr Burton Katz,
Managing Director,
Buongiorno Vitaminic
As Managing Director of Buongiorno's UK and US operation, Burton is responsible for setting strategic direction and implementing the business plan for all of B!'s business activities in the UK and US and markets served internationally from the London office. Burton also assumes a senior executive role in Buongiorno's software licensing business that services worldwide clients such as Hutchison 3G.
Burton brings extensive marketing, product development, business development and general management experience in building and operating interactive services to end customers and delivering digital marketing and commerce solutions to business clients. He has worked across a range of industries
including media, telecommunication, and consumer brands. Prior to joining Buongiorno, Burton was a Principal in PriceWaterhouseCooper's (PwC) Strategy and CRM practice where he advised global clients on pioneering new products, entering new markets, and
developing digital distribution channels. Burton has extensive international experience and has spent the past four years working across multiple US and
European markets. He posts an MBA from University of Southern California in Marketing and Interactive Technologies.
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 Mr Brad Keeling,
Co-Founder and Head of Marketing,
Slice Wireless
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 Mr Ben Liebmann,
Content Manager,
Vodafone Australia
Ben is Content Manager for Vodafone Australia, acting as the Content lead in Australia across Mass, New Markets, and Business 2G and 3G proposition groups, with his primary focus being that of Vodafone live!
Prior to this, Ben held the position of Marketing Manager for Vodafone Australia, responsible for the development, execution and management of marketing communications for the New Markets Customer Group.
Ben joined Vodafone in 2003 from his role as Marketing Manager for Warner Music Australia, working on the marketing and promotion of Warner Music artists to media, retail and consumers via new media channels.
Ben graduated from the University of New South Wales in 1997 with a Bachelor of Commerce with a Marketing and Economics double major.
Outside of work, Ben’s passions include his fiancé, family and friends; an “obsessive” love for music; and spending as much time as possible in New York.
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 Mr Grahame Maher,
CEO,
Vodafone Australia
Grahame Maher started his current role in September 2001. Since then, Vodafone Australia
has undergone some significant changes…. reducing capital spending by over 60%,
operating costs by 40% and staff numbers from 3,200 to 1,700. Overall, the company has
refocussed and become clear about its direction, strategy, values and brand – the end result
being a greatly improved EBITDA, with the Australian business generating cash returns to its
shareholders for the first time in its history.
Prior to this role, Grahame was Managing Director of Vodafone New Zealand, where he
grew the business from 17% marketshare to 46% and the customer base from 120,000 to
1.1 million over a three-year period. Vodafone’s brand recognition in New Zealand rose from
2% to 98% during this time and the operation was one of the most profitable within the
Vodafone Group.
He rates the power that can be unleashed in people who are empowered within a valuesbased
organisation as a key learning from his experience in these roles.
Grahame has been involved with Vodafone for ten years, initially as a Service Provider
based in South Australia. Previous to this, he ran several businesses dealing in Office
Products and Communications.
When not working, Grahame likes to maintain his wife’s retail habits and sometimes see his
kids! He also enjoys some fitness training (mostly running), socialising and supporting some
non-profitable charitable organisations (giving back to the world).
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Mr Richard Mallett,
Director, Media Licensing,
Australasian Performing Rights Association
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 Mr Gregg Marshall,
Managing Director, Asia,
VALISTA
Gregg is responsible for building Valista’s sales in the Asia Pacific region, developing the company’s existing sales offices and identifying new sales channels. Valista (www.valista.com), established in 2003 following the merger of Network365 and iPIN has a combined subscriber base of over 150 million users, with access to its product suite and over 1000 merchants are utilizing the company’s merchant integration technology. As a result, Valista has emerged as the leading provider of payments software for electronic and mobile commerce. Key customers include: Vodafone in the UK, O2 in Europe, France Telecom's w-HA, Orange, Wanadoo, Tiscali and T-Online in France, NTT DoCoMo and Taito Corporation in Japan, 3 in eight countries, Hong Kong CSL, and General Motors in the Americas.
Prior to Valista, Gregg was Managing Director Asia, Network365, a leading provider of a comprehensive payments and mobile service delivery suite. As Regional Sales Director based in Singapore for ITXC Asia PTE, Gregg was responsible for driving new business development and margin growth for the world’s largest wholesale Internet voice telephony carrier. Gregg was previously CEO of Lucent Technologies in the Philippines (1998-2002), and MD of Carrier Services for AT&T South Asia (1995-98). Prior to entering the telecoms industry, Gregg served eight years as a diplomat in the U.S. Foreign Service. Gregg holds a BA from Yale University in Philosophy and an MBA from Stanford's Graduate School of Business.
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Ms Fiona McAllister,
Marketing Manager- Value Added Services,
Virgin Mobile
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 Mr Che Metcalfe,
Managing Director,
Kukan Studio
Che has been the driving force behind Kukan’s continued success in the mobile space with the conception and technical direction of Kukan’s location based services and mobile games. Che has successfully gained many opportunities for Kukan’s products here in Australia and extensively overseas. This includes: 100web-based games for China Telecom, global distribution for the “Ted Go Home” series and other upcoming mobile games. Locally Che snared a competitive tender for “miniTRAN” (a mobile timetabling and tracking system) on Canberra’s ACTION bus network. Che sits on the SA AIMIA (Australian Interactive Media Industry Association).
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 Ms Rosalie Nelson,
Research Director (Telecoms), Asia Pacific,
Ovum
Rosalie is the Telecoms Research Director for Ovum’s Asia-Pacific operation. She is responsible for Ovum’s strategic partnerships with clients, specifically in the Australia and NZ region. She also drives the Asia-Pacific research programme across industry, fixed and mobile topics. She is a frequent speaker at both public conferences and corporate strategy roundtables.
Rosalie has researched and presented on a wide range of industry topics including:
· Growth strategies in Maturing Markets: generating customer value
Evaluating Industry trends and competitor positioning in saturated markets. With little potential for new growth, the focus must be on defending existing market share, growing value in niche markets and maintaining tight opex and capex control.
· 3G services and strategies: defining the business case
Operators are rolling out 3G networks at a time of slowing subscriber growth, declining or flat ARPU and intense competitive competition. How can they retain and increase customer value while building a sustainable 3G business case?
· Broadband – evaluating the South Korean experience
Broadband growth is not equalling profitability for most operators. Consequently South Korea’s success as the leading broadband markets made it both envied and emulated. If so, why are South Korea’s leading operators unable to make (enough) money?
Her personal areas of specialisation is in the mobile and value-added services sector. Recent research she has directed or participated in includes:
· Market entry strategies into China
· CDMA20001x – Asian prospects and lessons.
· 3G in China: the business case for voice
· Generating value from prepaid services in emerging markets
Rosalie was seconded from the London office in January 2002, where she was research director for Digital Media. She was lead author or project director on studies into Wireless Marketing, Mobile gaming and Entertainment, MMS and branding. She has participated in a number of consulting projects evaluating business strategies and competitive positioning.
Prior to Ovum, Rosalie was Technology Editor for CNBC Europe, focussing on the telecommunications and new media sectors. Her degree is in journalism, with 12 years experience as a business and economics journalist in newspapers, radio and television - including a stint as executive assistant to the Minister of Finance in her native New Zealand.
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Mr Terry Paleologos,
Assistant Vice President, Mobile Consumer Services and Multimedia Data,
Starhub Singapore
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Mr Gavin Parry,
Director of Digital Services,
Sony Music
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Mr Michael Perkins,
Special Counsel,
Cropper Perkhill
Michael practices as a commercial lawyer focussed on information, service and knowledge based businesses. He is experienced in dealing with information technology and intellectual property issues and has assisted in the creation of the Open Digital Rights Language, an Open Standards initiative to create standard systems for the direct trading of information assets using network based systems. He is also experienced in private equity capital raising and establishment of entrepreneur driven, high growth companies.
Michael is experienced in advising clients in the meat processing and export, digital media production, computer software development and distribution and vocational training industries as well as a broad range of service businesses. He acts as both transactional solicitor and corporate counsel as required by his clients.
• A principal researcher and advisor in the Propogate Project for Access Australia Co-operative Multimedia Centre and Propagate Pty Limited
• Founder and General Counsel – IPR Systems Pty Ltd
• General Counsel – Report Systems Australia Pty Ltd
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 Mr Andrew Perry,
Special Counsel,
Gadens Lawyers
Andrew is a special counsel in the corporate practice of Gadens Lawyers and its national head of the Intellectual Property and Technology Practice Group. Andrew’s main areas of practice are telecommunications law, information technology and intellectual property. Andrew has experience in acting for a range of local and international telecommunications and technology companies both privately owned and publicly listed. Andrew has assisted and advised clients with respect to:
• Mobile content aggregators
• Wholesale and retail telecommunications supply agreements
• Telecommunications and technology distribution agreements
• Outsourcing agreements
• Telecommunications and Internet regulation
• Name protection: trade names, domain names and trade marks
• E-commerce solutions: including infrastructure development,
online terms, security, encryption and digital signatures
• Technology licensing agreements
• Systems integration, facilities managements and outsourcing
contracts
• Privacy Act and Spam Act Compliance
• Internet and intranet publishing service
• Development of internet aspects of employment policies
Andrew has written and presented seminars on digital rights management, authentication, spam, privacy, electronic transactions, legal implications of Internet publishing such as defamation and contempt of court, copyright issues for software development and cybercrime. Print and electronic media regularly interview him on these topics. Andrew is the Chair of the Law Society of NSW Legal Technology Committee.
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 Mr Mark Pesce,
Author, Lecturer, Journalist and Media Futurist,
Playfulworld
Internationally recognized as the man who brought virtual reality into the World Wide Web in 1994 with VRML, Mark Pesce has been exploring the frontiers of media, science and technology for over two decades. In September of 1998, Pesce received two-year appointment as Visiting Professor and Chair of the Interactive Media Program at the University of Southern California’s world-renowned School of Cinema-Television. His mandate – to bring cinema and broadcast television into the interactive era – led him to create a program that encourages creative vision, and is already producing a generation of entertainment professionals shaping the media of the 21st century. Early in 2004, the Australian Film Television and Radio School appointed Pesce as Lecturer in Interactive Media, and early in 2005 the master’s program in Interactive Media which he oversees admitted its first student. Later this year, Pesce’s sixth book will be published. hyperpeople explores the explosive superdistribution of digital media through file-sharing networks, which, when combined with the growing power of mobile digital social networks, will completely transform human communication.
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 Mr Elmar Platzer,
General Manager Asia,
Mobile Internet Group
Elmar entered the IT & T sector in 1996 when he took a start up systems integration company from zero to a profitable $3 million business within the space of two years.
After a one year tenure with an American IT services firm in a sales and marketing capacity Elmar joined the then recently established New Media Division of Australian Associated Press (AAP) and was subsequently appointed as its Business Manager.
During his four years with AAP Elmar gained a wealth of experience with content in the online and wireless space. From the early days of supplying SMS and WAP based news and information content to the major Australian Telcos to more recently, with AAP offering a wide range of mobile content in text, audio, image, data and video formats, Elmar drove and witnessed a rapid growth and evolution of mobile content.
Elmar joined Mobile Internet Group (MIG) in July 2004. MIG operates a wireless application services business, which provides network connectivity, mobile application development and content services. Customers for these services are primarily located in Australia, New Zealand, South Africa and India.
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 Mr Dan Rosen,
Head of Adult Entertainment,
3 Mobile
Dan is the Head of Adult Entertainment for 3 mobile in Australia. For the last 3 and a half years, he has developed and driven 3’s Adult Entertainment strategy for Hutchison 3G Australia. The suite of high-revenue mobile products cover Chat, Dating and Age Restricted services - the latter of which is known as “Premier” and features leading mobile content from the likes of Playboy.
The highlight of Dan’s time with 3 (apart from attending Playboy’s 50th Anniversary Gala at the Mansion!) has been the development of Australia’s only commercially deployed Mobile Age Verification System - the PVS. This restricted access system allowed 3 to enter a commercially attractive category whilst, at the same time, meeting the expectations of shareholders, management and the community alike.
Prior to 3, Mr Rosen’s previous experience has been in the media and technology industries with roles spanning accounting, marketing and ecommerce for firms such as EMI Records, FOXTEL and OzEmail Internet.
Dan is an Associate of the National Institutes of Accountants and holds a Masters of Business (Marketing and eCommerce) from the University of Technology, Sydney.
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Mr Patrick Sim,
CEO,
Bridge Mobile
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 Mr Cameron Stewart,
Marketing Communications Manager,
Sony Ericsson Mobile Communications
With 7 years of experience within the FMCG, Telecommunications and Content industries, Cameron first starting with Ericsson Australia then moving to Sweden where he spent 5 years working as a Global Product Manager for Ericsson and Sony Ericsson Mobile phones. During this time Cameron was also commercial launch manager for the role out of the first GPRS, MMS and Java enabled devices and also Global Product Manager for the first two Sony Ericsson mobile phones.
For the last 2 years Cameron has been Global Product Marketing Manager for Entertainment at Sony Ericsson tailoring and articulating the Entertainment strategy for
products, applications and content. Highlights from this experience included developing and rolling out four major game promotions and launching Sony Ericsson's end to end content delivery platform called
PlayNow (TM).'
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 Mr Jim Stewart,
Director,
Stew Art Media
Jim has been producing and distributing online audio and video content since 1997. His company Stew Art Media has produced over 200 live webcasts and been responsible for distributing thousands of digitally rights managed files. In 1999 he wrote and produced the world’s first online audio comedy series entitled The Netboat. It ran for 23 different episodes and averaged over 15,000 listeners per month from 22 different countries. Between 1998 and 2001 Jim produced a daily technology news show called IOB Coffee Break which had over 45,000 viewers per month worldwide. In 2000 he designed and commissioned Australia’s first DRM system for the Australian music industry. Working with Microsoft, undercover, BMG Music and EMI/Virgin, Jim gave many Australians their first experience with DRM. He also worked with S3 and BMG Music to make some Australian artists DRM tracks available on their Rio digital audio player. This was a first for Australian music.
In 2000-2001 Jim worked with the Asian institute for Broadcasting Development to train national broadcasters in the region in streaming media. He ran week-long workshops in Pakistan, Sri Lanka, Malaysia, Brunei, and Fiji. Prior to Stew Art Media, Jim was a technology commentator on ABC radio from 1997-2002 and has appeared on network 10’s The Panel and The Nine Network’s A Current Affair.
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 Mr Karson Stimson,
Director and Owner,
Spin
As an Owner/Director of Spin, acknowledged as one of Australia's leading integrated marketing communication agencies . Karson has dedicated his efforts over the last eleven years to blending innovative technologies
with traditional communication strategies.
Karson is referenced as one of Australia's key industry players,implementing numerous award winning campaigns for brands such as Nike,Xbox, BVI, Disney, Ebay, Visa, Leejeans, Microsoft, Streets, Fosters/CUB, Activision, Mars & Coca-Cola.
Spin is part of Australia's leading marketing communications and event company 'The Lock Group' employing over 70 talented people in both Melbourne & Sydney. Karson is responsible nationally for all strategic & digital projects for the group.
Karson also sits on National Board of AIMIA - Australia's peak body for digital content and interactive media industries
Karson Stimson
Director,
Spin Sydney / Melbourne
www.spin.com.au
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 Mr Robert Stock,
Managing Director,
Sputnik Agency
Robert Stock is managing partner of Sputnik Agency. Sputnik Agency is a Melbourne based integrated communications agency established in 1999. Amongst the 23 people in the studio we have a very diverse group of very clever people covering the key creative communications disciplines of concepts, design, technology, production and support. Together the team has built Sputnik's reputation as a creator of innovative solutions.
Current clients include adidas Australia, Australian Conservation Foundation, Berri (Juice Bar), Crumpler (Australia and USA), HBA (Health Insurance), The Just Group (Jay Jay's and Dotti), Australian Little Athletics, BBNT and Cadbury Schweppes (Cadbury and Chupa Chups).
Prior to Sputnik Agency Rob produced over 100 television commercials in Australia and overseas. He has a Bachelor of Business (Banking and Finance) but has never worked in a bank. He has a wife, three kids and no pets (yet).
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 Mr Matthew Talbot,
Managing Director, Mobile Services Asia,
Mobile 365
Matthew is the Managing Director for Mobile Services in Asia.
Prior to Mobile 365, Matthew was based out of Beijing as the CEO of MIG (Mobile Internet Group), a leading Wireless Application Service Provider and Co-Publisher based in Asia providing a white-labeled software infrastructure for the deployment and delivery of content, applications and services to mobile users through its international network of operators.
Matthew built the client base of MIG's mobilized customers to include major brands such as Sony Pictures, Disney, MSN, TV shows like “Who Wants to be a Millionaire” and “Big Brother”, as well as NBA All-Star Yao Ming.
Matthew grew MIG from 3 to over 40 people spanning Beijing, Shanghai, Hong Kong, London, Sydney and the U.S. MIG is funded by Sun Microsystems and leading technology investors including Allen & Buckeridge (Australia), Network Asia (Hong Kong) and MINT (China).
Prior to joining MIG in February 2001, Matthew was with Tattersall’s, Australia's largest privately owned company and gaming and entertainment leader, as Marketing Strategic Planning Manager. Whilst at Tattersall’s, Matthew led the development and launch of Tatts.com and PhoneLotto - the company's online and IVR based gaming brands, and was part of the successful bid team for the South African National Lottery.
Matthew holds a Bachelor of Business, Bachelor of Arts (Chinese) and a Graduate Certificate in e-Commerce from Monash University, Australia
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 Mr Michael Ungerboeck,
Manager, Content Partnerships,
SingTel Optus
Michael Ungerboeck joined Optus Mobile in 2002 assuming his current role managing Optus’ Content Partnering group. Michael is responsible for the management of Optus' Premium SMS business as well as being responsible for the establishment of Optus' new Partner program Premium PLUS. Michael brought with him extensive Mobile Content experience following a period with Hutchison Telecoms' Australian 3G start-up operation, where Michael lead the Commercial team in the development of 3G platforms and applications. Michael is a qualified CPA with undergraduate qualifications in both Engineering and Finance.
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Mr Simon Van Wyk,
Managing Director,
HotHouse Interactive
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 Mr Steven Watson,
General Manager, Portals and Entertainment, Entertainment & Portals,
Legion Interactive
Extensive retail, media and technology experience further supports Steve's position as Australia's most expereinced mobile content marketer. With a Background in Publishing thta has seen Steve work throughout Asia, he is well positioned to discuss and advise on mobile content strategies in the region.
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 Ms Jennifer Wilson,
Head of Mobile,
HWW Limited
Jennifer heads up HWW Mobile, the specialist mobile publishing division of HWW. HWW Mobile provides mobile content portal facilities to third-party content providers; to carriers to expand their content pools; and to content owners who want to mobilise their content. Jennifer has over 20 years experience in the interactive communications industry and is a recognised specialist on maximising the use of rich content in the mobile and wireless space.
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 Mr David Wong,
Executive Vice President and General Manager,
Mobile Media Asia Pacific
David J Wong is Executive Vice-President of The Mobile Media Company AS and CEO of Mobile Media’s Asia Pacific operations. He has over 12 years’ experience in the wireless and telecommunications field, ranging from sales, marketing and business development to strategy and M&A.
Previously Vice-President of Marketing and co-founder of mobile content distribution company MoConDi, he has also held senior positions with E-go Systems, a UK-based ASP providing Unified Communications services and AT&T, where he held a number of key positions ranging from sales and market development to operations and strategy. He was responsible for AT&T’s Internet-related business development activities in Asia and was a co-founder of the AT&T Global Clearinghouse (GCH), a pioneering service that facilitates Internet telephony and communications. David led the GCH to an industry leadership position in 18 months, with worldwide operations extending to over 220 countries.
David has a Masters in Business Administration from Pepperdine University in Los Angeles USA and a B.Sc (Psychology) from the University of British Columbia in Vancouver, Canada. He is currently based in Hong Kong and London.
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 Mr Daryl Young,
Head of New Technology and Marketing,
Death Row Records
Mr. Young has been working in the music and entertainment industry for over twelve years. Mr. Young was Vice President of Marketing at Death Row Records from 1990-2001 and currently consults for Death Row Records. During his first two years at Death Row Records, the company grew from a boutique record label to grossing over $500,000,000 with artists such as Tupac, Snoop-Dog, Dr. Dre, and more. Mr. Young works with young artists from Latin Hip Hop to R&B. Mr. Young also provides artists and content for corporate entities such as Microsoft's Windows Media Division, Motorola's new m25 Digital Audio Player, and the 2004 Billboard Music Awards. Mr. Young was instrumental in working with The Nickels Group, Inc. to deliver the
company's first True Tone - Snoop Dogg's "Gin & Juice" in the UK over the O2 wireless network. The Nickels Group also delivers Ring Tones, True Tones, Ringbacks and Wallpapers to various other wireless service providers in Africa, Europe, Asia and the US through such carriers as T-Mobile, Virgin US, Vodafone, Swisscom, and others. Most recently, Mr. Young produced the first Hip Hop "Mobisode" entitled "The West Coast: Out of The Penitentiary" which can be seen exclusively through The Nickels Group, Inc.'s Wireless
Video Channel (WVC).
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