Workshop

Digital Rights Management Led by: Andrew Perry, Special Counsel, Gadens Lawyers Jim Stewart, Director, Stew Art Media DRM systems play a vital role in the mobile sector and are an integral part of the technologies that will enable the next generation of mobile content models. Mobile Content World Asia Pacific 2005 workshop will explain how DRM systems work and what they mean for digital content. This workshop will look at: 1.     DRM as a business driver DRM an enabler for mobile content business  The importance of standards and interoperability  DRM affecting the mobile content value chain  Driving revenues with super distribution  Providing security for more valuable content 2.     DRM opportunities from the enterprise to the consumer markets  What business processes and applications will enterprises DRM enable first?  What criteria should enterprises use to evaluate DRM and document security systems?  How much DRM will consumers tolerate?  How can companies best exploit DRM as a revenue generator, rather than simply as a piracy protector? 3.     Economics of DRM: who pays for DRM and counting the cost of media piracy How much is effective DRM worth and how should it be funded?  How much is media companies’ responsibility and how much should investors in DRM vendors  expect to get in return?  What is the true measure of media piracy?  Is it truly debilitating to the media industry and merely part of the general trend towards more public access to content?, or is it the media industry’s scapegoat? 4.     DRM and the role of technology  Balancing content management, distribution control and mass marketing instincts  The role of DRM technology in mobile technology delivery systems for mass use  Possibilities and potential of DRM in the evolving mobile content arena 5.     Future trends in DRM  Copyright  Privacy Protection  Contractual issues  Alternatives for DRM The workshop will benefit marketing, product and service development managers, business unit managers as well as all technical professionals to whom it is necessary to understand the business possibilities of digital rights management in developing new applications and multimedia services for users working in the mobile environment. The target group will cover network and service operators, digital content solutions providers as well as manufacturers and software engineering companies. Whether you have heard the term DRM and want to know what it all means, or whether you are already familiar with certain aspects of it and want to round out your knowledge, the DRM workshop will satisfy your desire to reach beyond the hype into the substance of DRM. Course times and documentation Registration starts at 8:30am. The course will commence at 9:00am and finish at 1:00pm. Morning tea will be provided. Participants will receive comprehensive documentation including all presentation material. Register for this specifically designed workshop now to secure your place! Call Isabelle on +61 2 9005 0777 to take advantage of this session.