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Niamh Collins
Director of Wireless
ninemsn
 Steve Watson
GM
Portals and Entertainment
Legion Interactive
Esther Bailey
Client Services Manager
ABC New Media
Brad Keeling
Founder and Marketing Director
Slice Wireless
Andrew Cuccurullo
Co Founder and Executive Director
B33Hive
Jennifer Wilson
Head of Mobile
HWW
 Claudia Sagripanti
Director
VentureOne
Cyrus Allen
Wireless Consumer Data Services
Telstra Corporation |
As Director of Wireless and MSN Subscription Services, Niamh Collins is responsible for driving ninemsn’s wireless business strategy in addition to the commercial implementation of MSN subscription services which includes products such as Hotmail Plus and ninemsn Premium.
Niamh joined ninemsn in September 1998 as National Sales Executive and has consistently been involved in implementing strategic partnerships with some of ninemsn’s key clients.
In 2001 she was promoted to Senior Sales & Business Development Manager (with focus on MSN Services plus Shopping) and in 2002 promoted to the role of Network Business Development Manager.
Niamh has been involved in the Internet Industry from the early days, having worked as Senior Marketing Executive for an ISP in Ireland from 1995 before moving to Australia in 1997. She also worked as a Corporate Account Executive for Corporate ISP, Magna Data in 1998.
Niamh also sits on the Mobile Marketing ADMA (Australian Direct Marketing Association) Council and AIMIA Mobile Content Industry Development Group .
As the head of mobile content services at Legion Interactive, Australia’s foremost provider and manager of mobile content solutions, Steve is responsible for the deployment of consumer content applications across many of Australia’s leading consumer brands. His wide knowledge of sales, marketing and general management experience has seen Legion’s mobile content division successfully develop and deploy strategic partnerships across television, online, print, ambient, outdoor and events.
Steve has been involved in the interactive space since 1994 when he developed one of Australia’s first games channels.
Steve joined Legion Interactive in 2002 when Legion acquired BlueSkyFrog.com and has played an integral role in driving BlueSkyFrog.com to its current market leading position.
Legion Interactive - Portals and Entertainment (BlueSkyFrog.com)
Legion Interactive is Australia’s leading provider of interactive communication services. Legion’s Portals & Entertainment Group manages Australia’s leading wireless entertainment and marketing service, BlueSkyFrog.com, providing mobile and content solutions to partners and clients. Launched in 1999, BlueSkyFrog.com was the first company in Australia to offer consumers cross-network SMS messaging, as well as mobile icons, ringtones, picture messages and outbound voice messages.
BlueSkyFrog.com is dedicated to creating and delivering superior mobile content to the Australian consumer in addition to providing the channels for the latest local and international content to be accessed. In order to remain at the forefront of mobile game content, BlueSkyFrog.com recently secured agreements with high-profile players within the Indian, Chinese, Hong Kong and US markets. These respective partnerships enable BlueSkyFrog.com to provide Australian and New Zealand mobile gamers with access to the most popular overseas titles as well as providing the channels for the hottest local content to gain exposure in the international arena.
BlueSkyFrog.com attracts over 2.5 million page impressions per month and has Australia’s largest opt-in consumer database of over 600,000 customers who have opted-in to receive email and mobile marketing messages. BlueSkyFrog.com’s database is one of the most desirable channels for companies adding email and mobile messages to their marketing mix. This valuable database ensures that BlueSkyFrog.com is always at the forefront of mobile trends.
Most recently, BlueSkyFrog.com and Telstra joined forces to offer Telstra customers access to the most popular local and overseas entertainment available on mobile phones with ‘BlueSkyFrog.com for Telstra.’ BlueSkyFrog.com also powers a number of popular sites and its channels to market include Yahoo!, ninemsn, Channel V, HMV, FoneZone, retail Entertainment Packs and numerous other mechanisms.
Bradley W Keeling
Brad Keeling is a co-founder of Slice Wireless, an international, carrier-independent, publisher of mobile TV and multi-media content. Slice creates new revenue for owners of existing content and services by delivering to, and collecting payment from, subscribers all over the world.
For over twenty years he has worked at building businesses, brands and products. An expert in target-audience marketing, he cut his teeth in the world of fast moving consumer goods through product sampling and direct marketing services in the 1970’s. By the early 1980’s he had gained a reputation in direct marketing and moved into technology at the start of the personal computer boom, and, by the late eighties, into telecommunications at the start of the communications boom.
He is best known for his involvement with One.Tel, which he co-founded. One.Tel was, all other things aside, an enormous marketing success. Due to the marketing skills of Mr Keeling, in five short years One.Tel became a household name in telecommunications services in over 10 countries and had more than 5 million subscribers globally. One.Tel in the UK is today one of the largest consumer telecommunications in Great Britain. Mr Keeling has no further involvement in the business of One.Tel.
Along with establishing Slice Wireless, Mr Keeling is currently a marketing consultant with Launch Engineering, a marketing services firm that specialises in assisting early-stage companies or products, where his unique marketing advice has been highly sought after.
B33hive Pty Ltd is an Australian company based in NSW founded in November 2001. B33hive focus’s in 2 core areas. The first area is as a mobile content company running and marketing its own and partner content under the brand Buzzword. B33hive has developed its own patented platforms to deliver content via SMS, WAP, Internet and future 3G technologies.
The second core area of its activities are concentrated in payments under the brand of Telepay. Telepay is a Patented Payment Solution that combines the Internet and mobile phone to provide powerful and flexible payment options for merchants and their customers.
Main responsibilities include Business Strategy, Business Development, and telco relations. Andrew also founded Softgame, a wireless games company in September 1999. Softgame was one of the first companies in the world to provide multiplayer games via SMS.
Today MIG (Softgame) is active in 8 countries and has a platform that networks 55 Telco’s. In less than 3 years, Softgame has effectively created a wireless entertainment hub with access to over 200 million consumers for its own content as well as content supplied by participating partners.
MIG (Softgame) has been able to penetrate and dominate its market quickly because it focused on a business model that presented a low-risk but valuable opportunity for its telco and technology partners as well as supplying compelling content for the telco’s consumers.
Jennifer Wilson has over 20 years experience in interactive communications and consumer content services in Europe, the UK and, for the last ten years, in Australia. Jennifer heads up HWW Mobile, the specialist mobile publishing division of HWW Limited, suppliers of real-time, personalised content to media partners, telcos and broadcasters. HWW Mobile will provide mobile content portal facilities to third-party content providers, to carriers to expand their content pools and to content owners who want to mobilise their content.
Previously, Jennifer worked with Legion Interactive for three years, where she spearheaded the companies expansion from IVR audio services into SMS and wireless services. During this time she managed relationships with Vodafone, Optus, Telstra, ABC, NSW Board of Studies and Victorian Curriculum Assessment Authority (school results), NSW Lotteries, Bureau of Meteorology, EDS, Fairfax Digital and St George Bank.
With a strong technical background as a developer, designer and analyst prior to moving to the business development side, Jennifer Wilson’s skills enable her to offer a more holistic approach to service deliver and function.
Jennifer is a well known and highly regarded speaker on mobile content and a strong advocate for the growth of the information content sector in wireless delivery.
Claudia Sagripanti has been involved in the mobile sector for the past
three years as co-founder and project director of the Mobile Marketing
and Advertising Awards. She sits on the Internet Industry Association
(IIA) Mobile Content Regulation taskforce, and is the Convenor of the
Australian Interactive Media Industry Association's (AIMIA) mobile
content industry development group.
She has worked in early stage venture capital for technology companies
in a marketing and communications role at Macquarie Bank. She also
founded the Online Advertising Taskforce setting professional standards
and conducting research, which is now part of the Internet Industry
Association.
She is currently working with a mobile messaging company on its PR
strategies, and is also assisting a start up mobile applications company
on its business development and investment strategies.
Claudia has a Bachelor of Business with a Major in Banking and Finance
from Monash University, Victoria and is studying for a Masters Degree in
Journalism. She has also written various articles on marketing and
mobile communications issues for a variety of industry publications.
Cyrus’ most recent role was Lead, Telstra i-mode, where he played a key role in the strategy, formulation and delivery of i-mode into the market place. Following the successful launch of i-mode in Australia, Cyrus’ current responsibilities include the wireless consumer services portfolio management with a strong focus on Telstra’s 3GSM launch in 2005.
Prior to joining Telstra in early 2004, as Head of Global Content Alliances, Cyrus played a key role in the development and implementation of Sony Ericsson's world-wide content strategy where he built partnerships with some of the world's leading media and content brands. Cyrus also contributed strongly towards the collaboration activities of Sony's European operating companies as the 2002-03 Chair of Sony Europe's synergy initiative, EuroTop Ideas Committee.
Cyrus' previous experience includes global product and business management roles in Ericsson's former satellite business unit, as well as Product & Brand management activities in Ericsson Australia’s mobile operation. Cyrus brings a wealth of global mobile entertainment and content services knowledge as well as strong, mobile consumer marketing and customer insight.
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