Separately bookable day: Broadband Home Services

Thursday 22nd September 2005

Where the content, broadcast and carrier worlds meet New for 2005, this separately bookable day looks at the latest in carrier triple play business models and the increasing rollout of IPTV and VoD services. Learn from interactive panel discussions where leading carriers, cable operators and content providers examine every aspect of integrating TV, video and interactive services.  From planning and implementation to programming and marketing, this day will give you the knowledge you need to increase ARPU and retain customers in an increasingly competitive industry.

9.00 Chairman’s opening remarks
Andy Birchall, Chairman, On Demand Group and Board Member, Broadband Services Forum

COMPLETING THE TRIPLE PLAY – INTEGRATING TV, VIDEO AND INTERACTIVE SERVICES INTO YOUR RESIDENTIAL OFFERING

9.10 Keynote presentation: fulfilling the broadband potential – delivering bundled value added services to residential customers

• Incremental ARPU for data and telephony services – generating new revenue streams while managing price erosion
• Low subscription fees and email services are no longer enough – offering content to keep the customer interested
• Boosting interest in primary services and reducing churn through offering entertainment services
  Mike Zumsteg, Head of Expanded Business, Bluewin, Swisscom

9.40 Profiting from unlimited bandwidth

• Building a 1Gbps access network for US$130/home pass.
• Profitable delivery of 10/100/1000 Mbps access services to the mass market.
• How can IPTV compete with more established delivery platforms?
• Beyond triple-play – Everything over IP (EoIP)
  NiQ Lai, Director, Corporate Development, City Telecom

ASSESSING THE VARIOUS BUSINESS STRATEGIES FACING BROADBAND PROVIDERS

10.10 Case study: planning and implementing a successful IPTV service

• Effectively utilising existing infrastructure to deliver a successful IPTV service
• Meeting the needs of residential users – what type of content do customers want?
• Developing winning partnerships in order to deliver a top quality service
  Peter Gutman, Chief Financial Officer and MD, Corporate Development, Video Networks

10.40 Coffee break

11.10 Case study: the cable operator’s business model – competing from a position of strength?

• Does experience in offering TV services give cable companies the edge in delivering bundled broadband services?
• Are telcos fooling themselves by branching out into TV delivery?
• Can digital terrestrial TV prove more cost effective than TVoDSL as a market entry strategy
  Shane O’Neill, Chief Strategy Officer, UGC Europe and President, chellomedia

11.40 Making broadband into a profitable channel - the challenges and answers from the business & IT consulting perspective

• Dream or reality? - a flexible IP-enabled infrastructure with seamless operations to provide IPTV, Video, Voice, games and more
• How to provide a base service with which to build enhanced services for value add and increased ARPU
• Scalability, reliability, modularity, security and speed - the issues once you've decided to proceed
• No application is an island - how integration with the rest of your organisation is key
  Bill Scott, Digital Media Practice Leader, IBM Business Consulting Services

OVERCOMING THE CHALLENGE OF ACQUIRING CONTENT

12.10 Panel session: forming successful partnerships with content providers

• Sourcing and obtaining the content vital to providing an attractive TV and video service
• Emerging content aggregation models
• What do rights holders expect of telco IPTV services?
• Will the delivery impact what kind of content is delivered?
• Mitigating the upfront cost of proprietary content
  Moderator: Simon Dux, Executive Editor, Total Telecom
  Arne Rees, Head of Strategy and Partnerships, UEFA
  Dary McGovern, CTO, Global Voice

12.50 Lunch

14.00 Content provider perspective: do content providers want telcos to be part of their distribution channel?

• What distribution strategies are content providers following – Disney’s experiences
• What part can IPTV play in channel delivery?
• Emerging content packaging models
• What role will interactive services play?
  Attila Gazdag, Managing Director, Europe, Walt Disney Internet Group

ENSURING AUDIENCES FOR NEW SERVICES

14.40 Case study: gambling on success – bidding for rights to content that will make your service successful

• Can telcos afford not to pay out for attractive content?
• Utilising cash reserves to pay for rights, production and roll out of TV services
• Realising the importance of getting the channel content right
  Helmut Leopold, Head of Platform and Technology Management, Telekom Austria

15.10 Speed networking
A hit with singles across the world, now you can meet the key players in your industry, in a brief but fun environment. This is a great opportunity to get to know the senior executives of the telecommunications industry and to exchange contact details with real industry drivers. Swift and efficient interaction that you can be confident will lead to lucrative, ongoing associations. Don’t forget your business cards!

15.50 Coffee break

16.20 Case study: making your entertainment service a success – capturing and retaining subscribers

• Carefully planning triple strategies
• Surpassing customer expectations
• Understanding the importance of pricing, billing and marketing your IPTV service
• What does IPTV need to do to be better than traditional TV?
  Mario Mella, Director, Network Planning, FASTWEB

17.00 Panel session: differentiating your offer and building an attractive service

• Is broadcast enough to compete with cable?
• Gauging the prospect of set-top box subsidies
• What are the services that best suit the telco’s delivery platform?
• Offering content on demand and interactive TV services – the ideal services for telcos to provide?
• Delivering music and gaming to residential subscribers
• Offering three-for-two triple play services
  Moderator: Ben Keen, Chief Analyst, Screen Digest
  Helmut Leopold, Head of Platform and Technology Management, Telekom Austria
  Mashood Ahmad, General Manager, NTT Europe
  Oisin Fanning, CEO, Smart Telecom
  Marc Overton, Managing Director, Strategy, Products and Services, Wanadoo

17.30 End