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Day one Tuesday 18th October 2005
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| THE BIG PICTURE |
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| 08.00 | Registration, tea and coffee
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| 08.50 | Opening remarks from the Chairman
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| PLENARY |
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| 09.00 | Keynote address: Opportunity in the global luxury market
- Business drivers
- Key categories
- Emerging global markets
- Success stories
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| | Patrizio di Marco, President and CEO Worldwide of BOTTEGA VENETA, Member of Gucci Group Management Committee, Bottega Veneta
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| 09.30 | Keynote address: Luxury innovation
- Luxury redefined
- Retaining exclusivity whilst creating new markets
- Innovation and future trends
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| 10.00 | Keynote address: Fundamental global consumer dynamics & economics
- The current state of mind
- Trading up & Trading down in the USA, in the world
- Technical, functional and emotional benefits
- Trading up: A threat or an opportunity?
- Strategies and solutions
- Future
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| | Patrick Ducasse, Senior Vice President & Director, The Boston Consulting Group
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| 10.30 | Morning coffee
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| BRAND EXPERIENCE |
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| 11.10 | Panel: The luxury brand asset
- Adapting classic brands for new times and to new purposes
- Do we need to redefine “luxury”? What sets us apart?
- Maintaining and enhancing brand value in the face of multiple challenges
- Developing new sub-brands that cater to new markets while maintaining core brand integrity
- Creating new luxury brands
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| | Yves Dumont, Chairman of the Management Board, Laurent-Perrier
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| 12.00 | Panel: Experience and the brand story
- Experience as a key differentiator
- Luxury categories leading the experience charge
- Living the brand
- Creating experiential dimensions that enhance core brand values
- Building experience into brand and product strategy
- Authenticity, heritage and the emotional connection
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| 12.50 | Networking lunch
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| FINANCE |
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| 14.10 | Panel: Finance, investment and financial performance
- Key business and financial drivers
- Performance of listed luxury and fashion companies
- Private equity and the luxury sector
- M & A outlook
- Successful luxury-company of the future
- Luxury and New Luxury market estimates and projections
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| | Antoine Colonna, Managing Director, Head Luxury Goods Team, Merrill Lynch Capital Markets
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| 15.00 | Speed networking
Speed networking is an exciting, quick and non-pressured way to meet fellow conference delegates and industry peers in one 50-minute session. These brief meetings are the starting point for conversation and networking throughout the conference. This is where long-lasting and profitable business relationships begin. |
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| 15.30 | Afternoon tea
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| EMERGING MARKETS |
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| 16.00 | Panel: Captivating the world’s emerging market
- China, Russia, India, Brazil, Middle east
- Other emerging markets & hot spots
- Channels to market
- IP problem
- Lessons from Japan, Korea, South East Asia
- Success stories
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| | Patrizio di Marco, President and CEO Worldwide of BOTTEGA VENETA, Member of Gucci Group Management Committee, Bottega Veneta
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| 16.50 | Case study: Russia – A Taste For The Good Life
- The world’s highest concentration of billionaires
- Channelling the taste for the good life – a market easily swayed?
- Overcoming bureaucracy
- To franchise or to own?
- Learning from market pioneers
- Success stories
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| ROUNDTABLES & COCKTAIL RECEPTION |
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| 17.20 | Enjoy a cocktail and network with peers while taking part in our informal round-table session:
Emerging markets
Luxury Experience
Retailing
Brand Protection
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Day two Wednesday 19th October 2005
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| 08.00 | Registration, tea and coffee
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| SPECIAL PRESENTATION |
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| 09.00 | Style as the driver of 21st century commerce
- The aesthetic imperative
- Design and style as a game changer, in a category, in an industry
- Pleasure and meaning - how style connects with customers
- The sensory environment
- Style and design as the USP
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| 10.15 | Q&A session with Virginia Postrel
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| 10.30 | Morning Coffee
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| INNOVATION |
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| 11.00 | Keynote address: Luxury innovation
Luxury redefined
Retaining exclusivity whilst creating new markets
New markets
Innovation and future trends
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| 11.20 | Panel: Creating exciting new business
- New revenue opportunities
- Blue-sky innovation
- Brand extension and leverage
- Non-traditional and untapped markets
- Collaboration with fellow travellers
- Exploiting new niche markets
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| | Moderator: Linda Peters, Director, Centre for Fashion Enterprise
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| 12.10 | Panel: Leading and managing innovation
- Creating a culture where innovation, customers and talent have the highest priority
- Opportunity spotting
- Building a team of diverse experience, culture and knowledge
- Internal and external collaboration
- Courage and risk-taking
- Lessons in innovation from outside the industry
- Case study
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| | Dr.Concetta Lanciaux, Advisor to the Chairman & CEO Bernard Arnault, Group Executive Vice President, LVMH and President for LVMH Italia Spa, LVMH
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| 13.00 | Networking lunch
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| RETAILING |
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| 14.20 | Panel: Twenty first century luxury retailing
- Challenges to luxury retailing
- Global retail partnerships
- Flagship stores
- New and alternative channels to market
- Building brand values
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| | Alfred Chan, Founder, CEO & Managing Director, Ports Design Limited
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| 15.10 | Panel: Creating the ultimate luxury retailing experience
- Really bringing your brand to life
- Exploiting experiential dimensions of your brand
- Global best practice in luxury retail experience
- Getting your people to live the brand
- Case studies
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| | Kristina Hammer, Director, Marketing Services Premier Automotive Group, Premier Automotive Group
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| 16.20 | Afternoon tea
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| ADVERTSING AND MARKETING |
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| 16.30 | Panel: Innovation in luxury marketing and advertising
- Traditional luxury advertising
- New media, new channels
- Global campaigns and emerging markets
- Celebrity advertising and endorsement
- “Films”
- Building global brands
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| | Moderator: Bill Bachle, Chairman, The Luxury Marketing Council UK Lee Daley, Group CEO & Chairman UK, Saatchi & Saatchi
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| BRAND PROTECTION |
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| 17.20 | Panel: Protecting your brand – overcoming the twin evils of counterfeiting and brand degradation
- Dealing with the twin evils of counterfeiting and brand degradation
- Experience and uniqueness as gatekeepers
- Strategic pricing and withdrawal from low-end markets
- Individual and collective initiatives against global luxury counterfeiting
- Brand extension – A Brand too far?
- When you find yourself “off-target” – Damage control
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