Workshop: IP Protection - protecting your most valuable assets

Workshop leader: 

David Eastwood, Partner, KPMG 

09.00 Registration and coffee

09.30 Introduction and welcome

09.45 Assessing the risks
• Market surveys
• Looking at the supply chain
• Localising the problem

10.15 Overview of the strategies
• Dealing with counterfeiting and brand degradation
• Individual and collective efforts against luxury counterfeiting

10.45 Coffee break

11.15 Intellectual property infringement investigations
• How and what evidence to gather - what works, what doesn’t
• Customs, Trading Standards and other possibilities
• Civil law actions and criminal prosecutions

11.45 Approaches to the grey market
• The legal position and current case law
• Strategies for policing grey activity
• Investigating grey activity

12.15 Lunch

13.30 Focus on China
• Reviewing your presence in China
• Chinese law and IP registration issues
• Successful strategies
• Case studies

14.00 Challenges for IP protection in a global economy
• Obtaining IP rights: differences on what can be patented
• Different levels of protection
• IP jurisdiction in e-commerce

14.45 Building effective compliance programmes
• Reviewing third party use of your IP – royalty and channel audits
• Building compliance programmes with licensees and suppliers
• Managing risk

15.15 Coffee break

15.45 Luxury goods on the web
• Policing the internet
• Making the Web work for you

16.15 Panel session
• Question and answer session on protection strategies
• Building effective IP protection capability
• Working across functions

17.00 Conclusions and workshop wrap up

About your workshop leader: David Eastwood, Partner, KPMG David Eastwood joined KPMG in 1982 as an Auditor. He moved to KPMG’s Forensic practice in 1991 after a year doing forensic work in Hong Kong. He was appointed Partner in 1995 in the Forensic practice, moving to focus full time on IP issues in 2000. David leads KPMG’s intellectual property group in EMEA. He is a Chartered Accountant, a founder member of the Expert Witness Institute, a member of the Licensing Executives Society and a fellow of the Chartered Institute of Arbitrators. David advises clients on developing and delivering compliance programmes in relation to intellectual property and self-reported relationships and on broader issues of intellectual asset management. He has undertaken numerous forensic and other investigations, including royalty and licence management assignments and audits in the retail, software, music, merchandising, film and pharmaceutical industries as well as advising on royalty and licence agreements and management and controls. He has acted as expert witness on the proper conduct of royalty audits and on losses arising from IP infringement amongst many other expert witness assignments.

Limited places available Register today click here